Measures of Communication W. Robert Sampson University of Wisconsin-Eau Claire
 

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Organizational Culture
Organizational Culture Assessment Instrument®
Cameron & Quinn
Organizational Culture Inventory®
Cooke & Lafferty
Organizational Culture Instrument, van de Post,  et al
Organizational Culture Profile, O'Reilly, et al
Organizational Culture Survey,
 Glaser, et al
     
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Measures of Organizational Culture
Organizational Culture Assessment Instrument
Kim S. Cameron & Robert E. Quinn

    
K. S. Cameron and R. E. Quinn (1999) developed their "competing values" approach to culture, positing that organizational culture can and does change.  Their model assumes that there are four different "models" of organizational culture, six essential dimensions of culture, and that each model has different preferred approaches for each of the six dimensions.
Models of Culture
The Hierachy Culture  is based on Weber's theory of bureaucracy and values tradition, consistency, cooperation, and conformity.  The Hierarchy model focuses more on internal than external issues and values stability and control over flexibility and discretion.  This is the traditional "command and control" model of organizations, which works well if the goal is efficiency and the organizational environment is stable and simple--if there are very few changes in customers, customer preferences, competition, technology, etc.
The Market Culture also valued stability and control but focused more on external (market) rather than internal issues. This culture tends to view the external environment as threatening, and seeks to identify threats and opportunities as it seeks competitive advantage and profits. 
The Clan Culture focuses on internal issues and values flexibility and discretion rather than seeking stability and control.  Its goal is to manage the environment through teamwork, participation, and consensus. 
The Adhocracy Culture focuses on external issues and values flexibility and discretion rather than seeking stability and control; its key values are creativity and riak taking.  Organizational charts are temporary or nonexistence; roles and physical space are also temporary.  
Dimensions of Organizational Culture
The six key dimensions of organizational culture, according to Cameron and Quinn, are Dominant Characteristics, Organizational Leadership, Management of Employees, Organizational Glue Strategic Emphasis, and Criteria for (judging) Success.
OCAI Format
The OCAI consists of two forms comprised of the same items: one form asks respondents to assess the degree to which each of four statements is true regarding each of the six dimensions; the second asks respondents to assess the degree to which each of the four statements would describe the ideal approach to each of the six dimensions.
Usefulness
The OCAI is very useful in determining the degree to which an organization's culture supports its mission and goals, and in identifying underlying elements in the culture which may work against full achievement of its mission and goals.  And it is very useful when an organization is deliberately seeking to re-define itself and its culture, and seeks to identify cultural elements which best support--and those which hinder--its change efforts.
Terminology of the questionnaire is very clear, and can be used as the basis for observations and interviews. 
 
Reference
K. S. Cameron & R. E. Quinn (1999).  Diagnosing and changing organizational culture. 
          
Upper Saddle River, NJ: Prentice-Hall.
 
 

 

     

   

           

Academy for Human Resource Development

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International Communication Association

National Communication Association

Academy for
Human Resource Development

Academy of Management

American Society for Training and Development

International Communication Association

National Communication Association

   

 

CJ 307/507 -- Small Group Communication CJ 350/550 -- Human Resource Development C J 450/650 -- Human Resource Development Seminar CJ 457/657 -- Leadership Development CJ 459 -- Organizational Communication Analysis
  Updated: September 10, 2005