University Catalogue: 2006-07
Management and Marketing
Schneider Social Science 400E
(715) 836-3677
http://www.uwec.edu/Lists/Acad.htm
Timothy S. Vaughan, Chair
Joseph Bonner, Kristina Bourne, Kenneth De Meuse, Ronald Decker, Robert Erffmeyer, Lanette Flunker, Todd Hostager, Raymond Hughes, Kristy Lauver, Scott Lester, Abraham Nahm, James Pathos, Kathryn Ready, Rhetta Standifer, Robert Sutton, Charles Tomkovick, Theresa Wells, Rama Yelkur.
The Department of Management and Marketing provides courses and programs in two core functions of business: management and marketing. These areas include production and marketing of goods and services, the management of the organization's human resources, and the management of the whole organization in such a manner that the needs of various constituencies are met within the context of a dynamic and competitive global economy.
Comprehensive majors (60 credits/no minor required) are available in Management and Marketing. Specialized emphases are available in each of these majors for the student who has specific career objectives. A general major in Business Administration is offered for those interested in the flexibility of a major/minor program of study. Additional concentration may be developed through planned selection of elective business courses. Majors in Business Administration, Management, and Marketing lead to administrative and professional positions in commercial, industrial, service, and public organizations.
A minor is available under each major. The General Business minor provides a broad survey of business principles for nonbusiness majors. Minors in Management and Marketing provide an opportunity for students to gain more focused study and are available to all students, including those with a major in the College of Business .
An International Business Minor is also available to students in the College of Business and to students not in the College of Business who meet prerequisite requirements.
NOTICE: MATH REQUIREMENT-ALL STUDENTS MAJORING IN THE DEPARTMENT OF MANAGEMENT AND MARKETING MUST COMPLETE MATH 111, A SHORT COURSE IN CALCULUS, OR THE EQUIVALENT.
Additional Recommendations (to be used in partial fulfillment of General Education requirements): The Department of Management and Marketing strongly encourages all majors to pursue additional work in such courses as Advanced Public Speaking, Technical Writing, and Business Report Writing. Majors are also encouraged to participate in an international exchange/study program; be active in public speaking (e.g., Toastmasters, Forensics); participate in an internship (See Bsad 398; Mgmt 398; Mktg 398), and seek leadership roles in organizations on and off campus.
Major/Minor Combinations are allowed in the Department of Management and Marketing. See Major/Minor Combinations, page 167.
MAJOR: BUSINESS ADMINISTRATION (Code 740-200)
Requirements of the Business Administration Major
Forty-three semester credits, including the BUSCORE (32 credits) plus:
Required Courses (six credits)
Bsad 280 Applied Quantitative Methods
Acct 312 Managerial Accounting or
Acct 314 Cost Accounting
Select One to Two Courses from the Following (three-six credits)
NOTE: A student may choose to select Mktg 334 or if Mktg 334 is not selected, one course must be selected from Mgmt 349; Bcom 306, 307, 405 and one course must be selected from the following list:
Mktg 331 Buyer Behavior
Mktg 332 Promotion Management and Marketing Communication
Mktg 335 International Marketing
Mktg 336 Business Logistics
Mktg 337 Professional Selling
Mktg 338 Marketing Technology and Application
Mktg 432 Retail Management
Mktg 433 Sales Management
Mktg 437 Business to Business Marketing or
Mktg 438 Marketing Management
Electives in the College of Business or Department of Economics (zero-three credits)
The Management and Marketing faculty strongly recommends that one of the following courses be taken as the business elective: Bsad 306 or Mgmt 414. An approved minor is required for students electing this major.
MINOR: BUSINESS ADMINISTRATION (Code 740-405)
Thirty semester credits, including the Minor Core (Acct 201, 202; Econ 103, 104; IS 240) plus Math 246; Bsad 305; Fin 320; Mktg 330; Mgmt 340. This minor is not available to College of Business majors.
NOTE: Students selecting this minor must satisfy the College of Business admission requirements prior to enrollment in 300/400 level courses in the College of Business .
COMPREHENSIVE MAJOR: MANAGEMENT
This field focuses on entrepreneurship, the methods used to effectively manage human resources, and the production of goods and services. There is also a Leadership Studies Certificate program. Positions in management include but are not limited to starting your own business, management trainee, retail manager, human resource assistant, job analyst, production supervisor, inventory analyst, and buyer. The Entrepreneur Program, Human Resource Management, and Operations/Materials Management emphases provide more focused study for the student with specific goals. Students may also select the general management emphasis.
CERTIFICATE PROGRAM
The Leadership Studies Certificate program is a special recognition awarded to students who have completed the following requirements:
1. Leadership Certificate coursework. The following coursework must be completed with a B- or above GPA:
Required courses:
Mgmt 200-Developing the Leader Within You (3 crs.)
Mgmt 340-Organizational Behavior (3 crs.)
Elective courses. Complete a minimum of five credits from the fol- lowing:
Mgmt 446-Organizational Change and Development (3 crs.)
Mgmt 494-Topics in Leadership (1-3 crs.)
CJ 407-Leadership Communication (3 crs.)
2. Leadership Experience. Provide evidence of leadership experience while completing the BBA degree by (a) submitting a satisfactory resumé outlining leadership experience(s), and briefly explaining responsibilities and accomplishments, and (b) letter of recommendation from organization adviser, board member (non-student), or other authority figure who has had direct contact with the student while in a leadership position.
Contact the Department of Management and Marketing (Schneider 400D) for more information.
Entrepreneur Program Emphasis (Code 820-002)
The program offers a unique learning experience for students who aspire to either start their own business or secure employment in a growth-oriented business. The program helps students to identify viable career options in entrepreneur/intrepreneur environments, to expand conceptual and creative approaches to the entrepreneurial process, and to develop a repertoire of venture management skills. The program is designed on a modular basis which allows faculty from various departments to instruct in the areas of their interests. "Hands on" experiences with many guest speakers, field trips, and special projects are emphasized. The students expand their creativity into a viable business plan that is the major project for the program. The program combines formal education with practical applications to develop skills in leadership, needs assessment, opportunity identification, resource development, strategic thinking, and risk taking. The ultimate goal of the program is to give the student an in-depth broad based and practical education on the foundation of entrepreneurship.
Requirements for the Entrepreneur Emphasis
At least sixty semester credits, including the BUSCORE plus 28 additional credits as listed below:
Required Courses (26 credits)
Bsad 280 Applied Quantitative Methods, 3 crs.
Acct 312 Managerial Accounting, 3 crs.
Mktg 334 Marketing Research, 3 crs.
Mgmt 494 Topics in Leadership, 1-3 crs.
Mgmt 405 Fundamentals of Entrepreneurship, 4 crs.
Mgmt 406 Practical Entrepreneurship, 4 crs.
Mgmt 415 Advanced Entrepreneurship, 4 crs.
Mgmt 416 Business Plan Considerations for Entrepreneurs, 4 crs.
Electives in the College of Business (two credits). Students are encouraged to consider courses that will lead to a Leadership or Bcom Certificate.
Human Resource Management (HRM) Emphasis (Code 820-003)
This emphasis is structured to prepare students for careers in HRM immediately upon graduation or shortly thereafter. Historically, "personnel departments" were primarily administrative in scope. Today, there is tremendous complexity, diversity, and sophistication confronting managers of human resources. Most corporations require highly skilled professionals who have been academically trained in the areas of HRM. Corporations now are looking to the "human resource function" as a strategic partner in executive decision making. The HRM emphasis will prepare students in the following areas: staffing (recruitment and selection), training and development, labor relations, compensation and benefits, employee relations, organizational change, and relevant legal concerns. Special focus will be directed at the changing demographic composition of employees and Workforce 2000 issues. Students are encouraged to take additional written and oral communication courses. Students will be required to study for and take the Society for Human Resource Management Certification Test.
Requirements for the Human Resource Management Emphasis
Sixty semester credits, including the BUSCORE plus 28 required and elective credits as listed below:
Required Courses (23 credits)
Bsad 280 Applied Quantitative Methods
Mgmt 349 Human Resource Management
Mgmt 445 Compensation Theory and Administration
Mgmt 446 Organizational Change and Development
Mgmt 455 Industrial Relations
Mgmt 459 Advanced Human Resource Management
Acct 312 Managerial Accounting or
Acct 314 Cost Accounting
CJ 350 Training and Human Resource Development or
Psyc 316 Industrial Personnel Testing and Selection
*Pass the Society for Human Resource Management (SHRM) Certification Examination.
Plus five elective credits from Mgmt 200, 342, 345, 398, 399, 414, 441, 442, 443, 492, 494, 499 (with at most one course from Mgmt 441, 442; and at most three credits from Mgmt 399, 499); Bcom 405; CJ 350; Econ 330; Psyc 316.
*Students who meet all requirements for this emphasis except the certification requirement are considered to have satisfied requirements for the Management emphasis.
Operations/Materials Management Emphasis (Code 820-001)
Students may select this emphasis which is designed to prepare them for careers in production and service operations management. With a focus on materials management, students are required to pursue professional certification as a CPIM (Certified in Production and Inventory Management), as a CIRM (Certified in Integrated Resource Management), as a CPM (Certified Purchasing Manager), or certification in quality assurance. Information on certification is available from the Department Office.
Requirements for the Operations/Materials Management Emphasis
Sixty semester credits, including the BUSCORE and 28 required and elective credits as listed below:
Required Courses (21 credits)
Bsad 280 Applied Quantitative Methods
Mgmt 342 Quality Management
Mgmt 343 Purchasing Management
Mgmt 349 Human Resource Management
Mgmt 442 Production Planning and Control
Mktg 336 Business Logistics
Acct 312 Managerial Accounting or
Acct 314 Cost Accounting
Plus seven elective credits from Mgmt 345, 354, 398, 399, 414, 441, 443, 446, 452, 455, 493, 499 (with at most three credits from Mgmt 399, 499); Bcom 405; IS 410.
In addition, students must pass one certification examination from the following list:
American Production and Inventory Control Society (APICS) Certification:
Certified in Production and Inventory Management (CPIM)
Students must pass one of the following: Inventory Management; Just-in-Time (JIT); Master Planning; Material and Capacity Requirements Planning; Production Activity Control; or Systems and Technologies.
Certified in Integrated Resource Management (CIRM)
Students must pass one of the following: Customers and Products; Logistics; Manufacturing Processes; Support Functions; or Integrated Enterprise Management.
American Society for Quality Control (ASQC) Certification:
Certified Quality Engineer (CQE)
Students must pass the Certified Quality Engineer Exam.
Certified Quality Manager (CQM)
Students must pass the Certified Quality Manager Exam.
National Association of Purchasing Management (NAPM) Certification:
Certified Purchasing Manager (CPM)
Students must pass the Certified Purchasing Manager Exam. Students who meet all requirements for this emphasis except the certification requirement are considered to have satisfied requirements for the Management emphasis.
Management Emphasis (Code 820-000)
The general management emphasis provides a broad background focusing on the effective management and development of employees within the firm.
Requiements for the General Management Emphasis
Sixty semester credits, including the BUSCORE and 28 additional credits as listed below:
Required Courses (12 credits)
Acct 312 Managerial Accounting or
Acct 314 Cost Accounting
Bsad 280 Applied Quantitative Methods
Mgmt 349 Human Resource Management
Mgmt 342 Quality Management or
Mgmt 343 Purchasing Management or
Mgmt 441 Service Operations Management or
Mgmt 442 Production Planning and Control
Plus 16 elective credits from Mgmt 200, 342, 343, 345, 354, 398, 399, 414, 441, 442, 443, 445, 446, 452, 455, 459, 492, 493, 494, 499 (with at most three credits from Mgmt 399, 499); Bcom 306, 307, 405 (with at most one course from Bcom 306, 307, 405); Fin 371; Mktg 432, 433 (with at most one course from Fin 371; Mktg 432, 433).
MINOR: MANAGEMENT (Code 820-401)
Twenty-seven semester credits, including the Minor Core (Acct 201, 202; Econ 103, 104; IS 240); Mgmt 340; and nine credits from Mgmt 341, 342, 343, 345, 349, 441, 442, 443, 445, 446, 455.
NOTE 1: Students selecting this minor must satisfy the College of Business admission requirements prior to enrollment in 300/400 level courses in the College of Business .
NOTE 2: If your major is in the College of Business , a minimum of 12 credits in each program must be unique to the program (not overlap the companion programs) and Econ 103 and 104 may not be counted towards these unique credits.
COMPREHENSIVE MAJOR: MARKETING (Code 840-000)
Marketing involves the performance of activities that facilitate exchange, such as buying, selling, pricing, and transporting. Marketing is done by business organizations, nonprofit entities, even individuals like political candidates, using strategies appealing to final consumers, organizational buyers, and other publics. Careers in marketing typically begin with sales jobs and retail store management training, and progress (often with graduate study) to the management of functions like sales, advertising, distribution, market research, and purchasing.
Requirements for the Marketing Major
Sixty semester credits, including the BUSCORE and 28 additional credits as listed below:
Required Courses (17 credits)
Acct 312 Managerial Accounting or
Acct 314 Cost Accounting
Bsad 280 Applied Quantitative Methods
Mktg 331 Buyer Behavior
Mktg 334 Marketing Research
Mktg 338 Marketing Technology and Application
Mktg 438 Marketing Management
Students may select any combination of at least 11 credits from Mktg 332, 335, 336, 337, 432, 433, 437, 491; Mgmt 343, 441 (with at most one course from Mgmt 343, 441); Bcom 306, 307, 405 (with at most two courses from Bcom 306, 307, 405). The Marketing faculty recommends the Advanced Business Communication Certificate for Marketing majors.
If a student has identified one of the following career plans, the student should complete the courses as recommended:
Distribution-Recommended courses: Mktg 336, 437; Mgmt 343; plus at least one course from Mktg 335, 337, 432, 433, 491; Bcom 306, 307, 405.
Promotion-Recommended courses: Mktg 332; Bcom 405; plus at least two courses from Mktg 335, 336, 337, 432, 433, 437, 491; Mgmt 343.
Retailing-Recommended courses: Mktg 332, 432; Mgmt 441; plus at least one course from Mktg 335, 336, 337, 433, 437, 491; Mgmt 343; Bcom 306, 307, 405.
Professional Sales Emphasis (Code 840-001)
Students may select the Professional Sales emphasis designed to prepare them for competence in oral persuasion skills, proposal preparation, negotiating, relationship management, and sales force management.
Requirements for the Professional Selling Emphasis
Sixty semester credits, including the BUSCORE and 28 additional credits as listed below:
Required Courses (23 credits)
Acct 312 Managerial Accounting or
Acct 314 Cost Accounting
Bsad 280 Applied Quantitative Methods
Mktg 334 Marketing Research
Mktg 337 Professional Selling
Mktg 338 Marketing Technology and Application
Mktg 433 Sales Management
Mktg 438 Marketing Management
Mktg 490 Advanced Sales Topics
Plus five credits from Mktg 331, 332, 335, 336, 432, 437, 491; Mgmt 343; Bcom 306, 307, 405 (with at most one course from Bcom 306, 307, 405). Mktg 332, 335, 432, 437 or Mgmt 343 are strongly recommended.
MINOR: MARKETING (Code 840-401)
Twenty-seven semester credits, including the Minor Core (Acct 201, 202; Econ 103, 104; IS 240) plus Mktg 330; nine credits from Mktg 331, 332, 334, 335, 336, 337, 432, 433, 437.
Note 1: Students selecting this minor must satisfy the College of Business admission requirements prior to enrollment in 300/400 level courses in the College of Business .
Note 2: If your major is in the College of Business , a minimum of 12 credits in each program must be unique to the program (not overlap the companion programs) and Econ 103 and 104 may not be counted towards these unique credits.
