MAJOR: BUSINESS ADMINISTRATION
(Code 740-200)
Objectives for the Business
Administration Major
The Business Administration majors will be able to achieve the BBA
objectives. In addition, the following objectives apply to Business
Administration majors. Students will:
Functional Knowledge
1. have in-depth knowledge and understanding in statistical processes, the
use of analytical and problem solving skills, and management science
techniques.
2. understand the analysis and interpretation of accounting data
approached from the managerial viewpoint.
3. have in-depth knowledge and understanding of some areas of marketing.
4. be prepared to work within a diverse and global economy.
5. have an understanding of the ethical and social implications of
business decisions.
Communication Skills
1. demonstrate effective interpersonal, oral, and written business
communication skills.
Program
Customization/Personalization/Quality
1. Business Administration graduates will be pleased (i.e., satisfied)
with the quality of the curriculum and instructors.
2. Employers of our Business Administration graduates will be pleased
(i.e., satisfied) with their FACT-based skills and competencies.
Forty-three semester credits,
including the BUSCORE (32 credits) plus:
Required Courses (six credits)
Bsad 280 Applied Quantitative Methods
Acct 312 Managerial Accounting or
Acct 314 Cost Accounting
Select One to Two Courses from
the Following (three - six credits)
NOTE: A student may choose to select Mktg 334 or if Mktg 334 is not
selected, one course must be selected from Mgmt 349; Bcom 306, 307, 405
and one course must be selected from the following list:
Mktg 331 Buyer Behavior
Mktg 332 Promotion Management and Marketing
Communication
Mktg 335 International Marketing
Mktg 336 Business Logistics
Mktg 337 Professional Selling
Mktg 338 Marketing Technology and Application
Mktg 432 Retail Management
Mktg 433 Sales Management
Mktg 437 Business to Business Marketing or
Mktg 438 Marketing Management
Electives in the College of
Business or Department of Economics (zero-three credits)
The Management and Marketing faculty strongly recommends that one of the
following courses be taken as the business elective: Bsad 306 or Mgmt 414.
An approved minor is required for students electing this major.
MINOR: BUSINESS ADMINISTRATION
(Code 740-405)
Thirty semester credits, including the Minor Core (Acct 201, 202; Econ
103, 104; MIS 240) plus Math 246; Bsad 305; Fin 320; Mktg 330; Mgmt 340.
This minor is not available to College of Business majors.
Note: Students selecting this minor must satisfy the College of Business
admission requirements prior to enrollment in 300/400 level courses in the
College of Business.
COMPREHENSIVE MAJOR: MANAGEMENT
This field focuses on entrepreneurship, the methods used to effectively
manage human resources, and the production of goods and services. There is
also a Leadership Studies Certificate program. Positions in management
include but are not limited to starting your own business, management
trainee, retail manager, human resource assistant, job analyst, production
supervisor, inventory analyst, and buyer. The Entrepreneur Program, Human
Resource Management, and Operations/Materials Management emphases provide
more focused study for the student with specific goals. Students may also
select the general management emphasis.
CERTIFICATE PROGRAM
The Leadership Studies Certificate program is a special recognition
awarded to students who have completed course requirements, meet specific
grade point requirements, and provide evidence of leadership experience.
Students can earn their certificate by:
1. completing the following
courses with a grade of B- or above
MGMT 200 — Developing the Leader Within You
MGMT 340 — Organizational Behavior
2. completing a minimum of five
credits from any of the following with a grade of B- or above
MGMT 446 — Organizational Change and Development
MGMT 494 — Topics in Leadership
CJ 457 — Leadership Development
and 3. provide evidence of
leadership experience while completing the BBA degree by (a) submitting
a satisfactory résumé outlining leadership experience(s), and briefly
explaining responsibilities and accomplishments, and (b) letter of
recommendation from organization adviser, board member (non-student), or
other authority figure who has had direct contact with the student while
in a leadership position.
Contact the Department of Management and Marketing (Schneider 400D) for
more information.
Entrepreneur Program Emphasis
(Code 820-002)
The program offers a unique learning experience for students who aspire to
either start their own business or secure employment in a growth-oriented
business. The program helps students to identify viable career options in
entrepreneur/intrepreneur environments, to expand conceptual and creative
approaches to the entrepreneurial process, and to develop a repertoire of
venture management skills. The program is designed on a modular basis
which allows faculty from various departments to instruct in the areas of
their interests. “Hands on” experiences with many guest speakers, field
trips, and special projects are emphasized. The students expand their
creativity into a viable business plan that is the major project for the
program. The program combines formal education with practical applications
to develop skills in leadership, needs assessment, opportunity
identification, resource development, strategic thinking, and risk taking.
The ultimate goal of the program is to give the student an in-depth broad
based and practical education on the foundation of entrepreneurship.
Objectives for the Entrepreneur
Emphasis
Majors in the Entrepreneur emphasis subscribe to all of the BBA and
Management emphasis objectives. In addition, the following objectives are
specific to the Entrepreneur major:
Functional Knowledge
1. to gain an in-depth knowledge and understanding of entrepreneurship
theories and concepts.
2. to learn about the process of entrepreneurship (how to develop and/or
expand businesses).
3. to learn how to create new ideas, sense customer needs, and identify
new business opportunities.
4. to learn how to evaluate the feasibility of a new business venture.
5. to understand the range of issues and tasks associated with starting,
growing, revitalizing and harvesting a business (leadership, negotiation,
resource gathering, strategic thinking, etc.).
6. to learn how to integrate business functions into a cohesive whole by:
a) participating in a business simulation and b) writing a business plan.
Adaptability
1. improved self-organization, self-management, self-esteem, and the
ability to consider and tackle larger challenges.
2. increased flexibility for discovering alternatives and learning to find
opportunity in failure.
At least sixty semester credits,
including the BUSCORE plus 28 additional credits as listed below:
Required Courses (27 credits)
Bsad 280 Applied Quantitative Methods
Acct 312 Managerial Accounting
Mktg 334 Marketing Research
Mgmt 494 Topics in Leadership
Mgmt 405 Fundamentals of Entrepreneurship, 4 crs
Mgmt 406 Practical Entrepreneurship, 4 crs
Mgmt 415 Advanced Entrepreneurship, 4 crs
Mgmt 416 Business Plan Considerations for Entrepreneurs, 4 crs
Electives in the College of
Business (two credits). Students are encouraged to consider courses that
will lead to a Leadership or Bcom Certificate.
Human Resource Management (HRM)
Emphasis (Code 820-003)
This emphasis is structured to prepare students for careers in HRM
immediately upon graduation or shortly thereafter. Historically,
“personnel departments” were primarily administrative in scope. Today,
there is tremendous complexity, diversity, and sophistication confronting
managers of human resources. Most corporations require highly skilled
professionals who have been academically trained in the areas of HRM.
Corporations now are looking to the “human resource function” as a
strategic partner in executive decision making. The HRM emphasis will
prepare students in the following areas: staffing (recruitment and
selection), training and development, labor relations, compensation and
benefits, employee relations, organizational change, and relevant legal
concerns. Special focus will be directed at the changing demographic
composition of employees and Workforce 2000 issues. Students are
encouraged to take additional written and oral communication courses.
Students will be required to study for and take the Society for Human
Resource Management Certification Test.
Objectives for the Human Resource
Management Emphasis
Human Resource Management majors will be able to achieve the BBA and
Management emphasis objectives. In addition, the following objectives
apply to Human Resource Management majors. Students will:
Functional Knowledge
1. have the ability to locate, select, and place qualified employees.
2. have the ability to make legal and ethical human resource decisions
(e.g., selection, training, compensation, development, assessment,
employee relations, health and safety).
3. develop an understanding of intrinsic (e.g., job design, employee
empowerment) and extrinsic (e.g., wage, benefits) factors that influence
employees’ behavior and performance.
4. have the ability to design, implement, and measure training and
development programs to enhance the efficiency and effectiveness of an
organization’s human resources.
5. understand the theories, concepts, and principles of human resource
management.
Adaptability
1. have the ability to help employees and managers design, implement, and
assess organizational change due to a dynamic, competitive domestic and
global marketplace.
2. review specific diagnosis and developmental techniques companies and
individuals can utilize to effectively manage change.
3. investigate strategies companies are employing to become more
competitive in today’s marketplace (e.g., re-engineering, restructuring,
down-sizing, mergers and acquisitions, employee empowerment, six sigma
quality improvement programs, succession planning, vision statements, and
self-managed work teams).
Communication Skills
1. will demonstrate effective interpersonal, oral, and written business
communication skills.
Teamwork
1. have insight into the behavioral style, teamwork skills, and stress
coping ability.
Sixty semester credits, including
the BUSCORE plus 28 required and elective credits as listed below:
Required Courses (23 credits)
Bsad 280 Applied Quantitative Methods
Mgmt 349 Human Resource Management
Mgmt 445 Compensation Theory and Administration
Mgmt 446 Organizational Change and Development
Mgmt 455 Industrial Relations
Mgmt 459 Advanced Human Resource Management
Acct 312 Managerial Accounting or
Acct 314 Cost Accounting
CJ 350 Training and Human Resource Development or
Psyc 316 Industrial Personnel Testing and Selection
*Pass the Society for Human Resource
Management (SHRM) Certification Examination.
Plus five elective credits from Mgmt 200, 342, 345, 398, 399, 414,
441, 442, 443, 492, 499 (with at most one course from Mgmt 441, 442; and
at most three credits from Mgmt 399, 499); Bcom 405; CJ 350; Econ 330;
Psyc 316.
*Students who meet all requirements for this emphasis except the
certification requirement are considered to have satisfied requirements
for the Management emphasis.
Operations/Materials Management
Emphasis (Code 820-001)
Students may select this emphasis which is designed to prepare them for
careers in production and service operations management. With a focus on
materials management, students are required to pursue professional
certification as a CPIM (Certified in Production and Inventory
Management), as a CIRM (Certified in Integrated Resource Management), as a
CPM (Certified Purchasing Manager), or certification in quality assurance.
Information on certification is available from the Department Office.
Objectives for the
Operations/Materials Management Emphasis
Majors in the Operations/Materials Management emphasis will be able to
achieve all of the BBA and Management emphasis objectives. In addition,
the following are the objectives which are particular to the
Operations/Materials Management emphasis. Students will:
Functional Knowledge
1. understand and apply the concepts and techniques of quality management.
2. understand and apply the concepts and techniques of purchasing
management.
3. understand and apply the concepts and techniques of logistics
management.
4. understand and apply the concepts and techniques of production planning
and control.
5. be able to use and understand analytical and problem solving skills in
operations and supply chain management.
6. master the concepts of operations and supply chain management at a
level such that one can pass a professional certification examination.
Adaptability
1. understand the approaches by which operations can adjust product
design, process design, and supply chain management to the changing
environment within which operations must function.
Communication
1. understand the use of technology in improving decision making and
communication in operations.
Teamwork
1. understand the role of teamwork in improving operations.
Sixty semester credits, including
the BUSCORE and 28 required and elective credits as listed below:
Required Courses (21 credits)
Bsad 280 Applied Quantitative Methods
Mgmt 342 Quality Management
Mgmt 343 Purchasing Management
Mgmt 349 Human Resource Management
Mgmt 442 Production Planning and Control
Mktg 336 Business Logistics
Acct 312 Managerial Accounting or
Acct 314 Cost Accounting
Plus seven elective credits from Mgmt 345, 354, 398, 399, 414, 441, 443,
446, 452, 455, 493, 499 (with at most three credits from Mgmt 399, 499);
Bcom 405; BTel 410.
In addition, students must pass one
certification examination from the following list:
American Production and Inventory
Control Society (APICS) Certification:
Certified in Production and Inventory Management (CPIM)
Students must pass one of the following: Inventory Management;
Just-in-Time (JIT); Master Planning; Material and Capacity Requirements
Planning; Production Activity Control; or Systems and Technologies.
Certified in Integrated Resource Management (CIRM)
Students must pass one of the following: Customers and Products;
Logistics; Manufacturing Processes; Support Functions; or Integrated
Enterprise Management.
American Society for Quality
Control (ASQC) Certification:
Certified Quality Engineer (CQE)
Students must pass the Certified Quality Engineer Exam.
Certified Quality Manager (CQM)
Students must pass the Certified Quality Manager Exam.
National Association of
Purchasing Management (NAPM) Certification:
Certified Purchasing Manager (CPM)
Students must pass the Certified Purchasing Manager Exam.
Students who meet all requirements for this emphasis except the
certification requirement are considered to have satisfied requirements
for the Management emphasis.
Management Emphasis (Code
820-000)
The general management emphasis provides a broad background focusing on
the effective management and development of employees within the firm.
Objectives for the General
Management Emphasis
Management majors will be able to achieve the BBA objectives. In addition
the following objectives apply to Management majors. Students will:
Functional Knowledge
1. have an understanding of statistical processes and the use of
analytical and problem solving skills.
2. understand accounting data and be able to use it in managerial
decision-making environments.
3. be able to critically analyze management-related problems, identify
appropriate solutions, review courses of action, and make recommendations.
4. have an understanding of the ethical and social implications of
managerial decisions.
5. have the ability to locate, select, and place qualified employees.
6. have the ability to design, implement, and measure training and
development programs to enhance the efficiency and effectiveness of an
organization’s human resources.
7. understand how operations must function within the organization so as
to effectively interact with internal segments (e.g., marketing, finance,
etc.) and external segments (e.g., customers, suppliers, etc.) to achieve
overall organizational goals.
8. understand the major trends that are impacting operations management.
Adaptability
1. develop an understanding of the potential contribution of operations to
the formation of business strategy and the execution of successful
operations.
2. understand the approaches by which operations can adjust product and
process design.
Communication
1. demonstrate effective interpersonal communication skills.
Program
Customization/Personalization/Quality
1. Management graduates will be pleased (i.e., satisfied) with the quality
of the Management curriculum and instructors.
2. Employers of our Management graduates will be pleased (i.e., satisfied)
with their FACT-based skills and competencies.
Sixty semester credits, including
the BUSCORE and 28 additional credits as listed below:
Required Courses (12 credits)
Acct 312 Managerial Accounting or
Acct 314 Cost Accounting
Bsad 280 Applied Quantitative Methods
Mgmt 349 Human Resource Management
Mgmt 342 Quality Management or
Mgmt 343 Purchasing Management or
Mgmt 441 Service Operations Management or
Mgmt 442 Production Planning and Control
Plus 16 elective credits from Mgmt
200, 342, 343, 345, 354, 398, 399, 414, 441, 442, 443, 445, 446, 452, 455,
459, 492, 493, 494, 499 (with at most three credits from Mgmt 399, 499);
Bcom 306, 307, 405 (with at most one course from Bcom 306, 307, 405); Fin
371; Mktg 432, 433 (with at most one course from Fin 371; Mktg 432, 433).
MINOR: MANAGEMENT (Code
820-401)
Twenty-seven semester credits, including the Minor Core (Acct 201, 202;
Econ 103, 104; MIS 240); Mgmt 340; and nine credits from Mgmt 341, 342,
343, 345, 349, 441, 442, 443, 445, 446, 455.
Note 1: Students selecting this minor must satisfy the College of Business
admission requirements prior to enrollment in 300/400 level courses in the
College of Business.
Note 2: If your major is in the College of Business, a minimum of 12
credits in each program must be unique to the program (not overlap the
companion programs) and Econ 103 and 104 may not be counted towards these
unique credits.
COMPREHENSIVE MAJOR: MARKETING
(Code 840-000)
Marketing involves the performance of activities that facilitate exchange,
such as buying, selling, pricing, and transporting. Marketing is done by
business organizations, nonprofit entities, even individuals like
political candidates, using strategies appealing to final consumers,
organizational buyers, and other publics. Careers in marketing typically
begin with sales jobs and retail store management training, and progress
(often with graduate study) to the management of functions like sales,
advertising, distribution, market research, and purchasing.
Objectives for the Marketing
Major
Marketing majors subscribe to all of the BBA objectives. In addition, the
following are objectives specific to the marketing major. Students will:
Functional Knowledge
1. have in-depth knowledge and understanding of the marketing discipline.
2. have an in-depth understanding of ethical and legal concerns in
marketing across the four Ps (i.e., product development, pricing,
promotion, and product placement).
3. be able to recognize the social impact of marketing actions.
4. have in-depth knowledge and understanding of political/legal issues as
they relate to the marketplace.
5. be prepared for diversity within the marketplace (i.e., be
knowledgeable of individual differences when preparing to undertake market
segmentation, promotion, and product development functions).
6. understand the complexities of operating within the global marketplace.
7. understand the impact of marketing decisions on the physical
environment (e.g., product development and packaging decisions).
8. be able to apply marketing research techniques as decision-making
management tools.
9. understand the intricacies of various buyer behavior influences on
marketing strategy development.
10. acquire working-knowledge of database marketing applications.
Adaptability
1. understand the relationships between the common body of knowledge and
marketing.
Communication
1. be able to use modern technology in oral and written business
communication.
Teamwork
1. have the skills necessary to guide teams effectively (e.g., sales,
product development, and research teams) in a productive manner.
2. be able to work effectively as a team member.
Program
Customization/Personalization/Quality
1. Marketing graduates will be pleased (i.e., satisfied) with the quality
of the Marketing curriculum and instructors.
2. Employers of our Marketing graduates will be pleased (i.e., satisfied)
with their FACT-based skills and competencies.
Sixty semester credits, including
the BUSCORE and 28 additional credits as listed below:
Required Courses (17 credits)
Acct 312 Managerial Accounting or
Acct 314 Cost Accounting
Bsad 280 Applied Quantitative Methods
Mktg 331 Buyer Behavior
Mktg 334 Marketing Research
Mktg 338 Marketing Technology and Application
Mktg 438 Marketing Management
Students may select any combination
of at least 11 credits from Mktg 332, 335, 336, 337, 432, 433, 437, 491;
Mgmt 343, 441 (with at most one course from Mgmt 343, 441); Bcom 306, 307,
405 (with at most two courses from Bcom 306, 307, 405). The Marketing
faculty recommends the Advanced Business Communication Certificate for
Marketing majors.
If a student has identified one of
the following career plans, the student should complete the courses as
recommended:
Distribution—Recommended courses: Mktg 336, 437; Mgmt 343; plus at
least one course from Mktg 335, 337, 432, 433, 491; Bcom 306, 307, 405.
Promotion—Recommended courses: Mktg 332; Bcom 405; plus at least
two courses from Mktg 335, 336, 337, 432, 433, 437, 491; Mgmt 343.
Retailing—Recommended courses: Mktg 332, 432; Mgmt 441; plus at
least one course from Mktg 335, 336, 337, 433, 437, 491; Mgmt 343; Bcom
306, 307, 405.
Professional Sales Emphasis
(Code 840-001)
Students may select the Professional Sales emphasis designed to prepare
them for competence in oral persuasion skills, proposal preparation,
negotiating, relationship management, and sales force management.
Objectives for the Professional
Selling Emphasis
The Professional Selling majors will be able to achieve the BBA and
general Marketing major objectives. In addition, the following objectives
apply to Professional Selling majors. Students will:
Functional Knowledge
1. have an in-depth understanding of the selling functions.
2. understand the uses for modern technology in the sales process.
3. understand the relationship between sales and the other marketing
variables.
4. be able to recognize ethical concerns and issues in the selling
process.
Communication Skills
1. have the listening, relationship building, and interpersonal skills
necessary to function effectively in selling situations.
Teamwork
1. be able to build effective sales teams.
Sixty semester credits, including
the BUSCORE and 28 additional credits as listed below:
Required Courses (23 credits)
Acct 312 Managerial Accounting or
Acct 314 Cost Accounting
Bsad 280 Applied Quantitative Methods
Mktg 334 Marketing Research
Mktg 337 Professional Selling
Mktg 338 Marketing Technology and Application
Mktg 433 Sales Management
Mktg 438 Marketing Management
Mktg 490 Advanced Sales Topics
Plus five credits from Mktg 331, 332, 335, 336, 432, 437, 491; Mgmt 343;
Bcom 306, 307, 405 (with at most one course from Bcom 306, 307, 405). Mktg
332, 335, 432, 437 or Mgmt 343 are strongly recommended.
MINOR: MARKETING (Code
840-401)
Twenty-seven semester credits, including the Minor Core (Acct 201, 202;
Econ 103, 104; MIS 240) plus Mktg 330; nine credits from Mktg 331, 332,
334, 335, 336, 337, 432, 433, 437.
Note 1: Students selecting this minor must satisfy the College of Business
admission requirements prior to enrollment in 300/400 level courses in the
College of Business.
Note 2: If your major is in the College of Business, a minimum of 12
credits in each program must be unique to the program (not overlap the
companion programs) and Econ 103 and 104 may not be counted towards these
unique credits.
