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Management and
Marketing
Schneider
Social Science 400E
(715) 836-3677
http://www.uwec.edu/Lists/Acad.htm
Robert
Sutton, Chair
Kelly Berry, Kenneth De Meuse, Ronald Decker, Robert
Erffmeyer, LaNette Flunker, William Hannaford, Todd Hostager, Ray Hughes,
Kristy Lauver, Scott Lester, Abraham Nahm, James Pathos, Kathryn Ready,
Charles Tomkovick, Timothy Vaughan, Theresa Wells, Rama Yelkur.
To BSAD,
MGMT,
MKTG
Course Descriptions
The Department of Management and Marketing provides
courses and programs in two core functions of business: management and
marketing. These areas include production and marketing of goods and
services, the management of the organization’s human resources, and the
management of the whole organization in such a manner that the needs of
various constituencies are met within the context of a dynamic and
competitive global economy.
Comprehensive majors (60 credits/no
minor required) are available in Management and Marketing. Specialized
emphases are available in each of these majors for the student who has
specific career objectives. A general major in Business Administration is
offered for those interested in the flexibility of a major/minor program
of study. Additional concentration may be developed through planned
selection of elective business courses. Majors in Business Administration,
Management, and Marketing lead to administrative and professional
positions in commercial, industrial, service, and public organizations.
A minor is available under each
major. The General Business minor provides a broad survey of business
principles for nonbusiness majors. Minors in Management and Marketing
provide an opportunity for students to gain more focused study and are
available to all students, including those with a major in the College of
Business.
An International Business Emphasis
is also available to students in the College of Business and to students
not in the College of Business who meet prerequisite requirements.
NOTICE: MATH REQUIREMENT—ALL STUDENTS MAJORING IN THE
DEPARTMENT OF MANAGEMENT AND MARKETING MUST COMPLETE MATH 111, A SHORT
COURSE IN CALCULUS, OR THE EQUIVALENT.
Additional Recommendations (to be used in partial
fulfillment of General Education requirements): The Department of
Management and Marketing strongly encourages all majors to pursue
additional work in such courses as Advanced Public Speaking, Technical
Writing, and Business Report Writing. Majors are also encouraged to
participate in an international exchange/study program; be active in
public speaking (e.g., Toastmasters, Forensics); participate in an
internship (See Bsad 398; Mgmt 398; Mktg 398), and seek leadership roles
in organizations on and off campus.
Major/Minor Combinations are allowed in the Department
of Management and Marketing. See Major/Minor Requirements.
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MAJORS
AND MINORS
MAJOR: BUSINESS ADMINISTRATION
(Code 740-200)
Objectives for the Business
Administration Major
The Business Administration majors
will be able to achieve the BBA objectives. In addition, the following
objectives apply to Business Administration majors. Students will:
Functional Knowledge
1. have in-depth knowledge and
understanding in statistical processes, the use of analytical and
problem solving skills, and management science techniques.
2. understand the analysis and
interpretation of accounting data approached from the managerial
viewpoint.
3. have in-depth knowledge and
understanding of some areas of marketing.
4. be prepared to work within a
diverse and global economy.
5. have an understanding of the
ethical and social implications of business decisions.
Communication Skills
1. demonstrate effective
interpersonal, oral, and written business communication skills.
Program
Customization/Personalization/Quality
1. Business Administration
graduates will be pleased (i.e., satisfied) with the quality of the
curriculum and instructors.
2. Employers of our Business
Administration graduates will be pleased (i.e., satisfied) with their
FACT-based skills and competencies.
Forty-three semester credits,
including the BUSCORE (32 credits) plus:
Required Courses
(six credits)
Bsad 280 Applied Quantitative
Methods
Acct 312 Managerial Accounting
or
Acct 314 Cost Accounting
Select One to Two Courses from the
Following
(three - six credits)
NOTE: *If Mktg 334 is not selected,
one course must be selected from Mgmt 349; Bcom 306, 307, 405.
Mktg 331 Buyer Behavior
Mktg 332 Promotion Management and
Marketing Communication
Mktg 334* Marketing Research
Mktg 335 International Marketing
Mktg 336 Business Logistics
Mktg 337 Professional Selling
Mktg 338 Marketing Technology and
Application
Mktg 432 Retail Management
Mktg 433 Sales Management
Mktg 437 Business to Business
Marketing or
Mktg 438 Marketing Management
Electives
in the College of Business or Department of
Economics (zero-three credits)
The Management and Marketing faculty
strongly recommends that one of the following courses be taken as the
business elective: Bsad 306 or Mgmt 414. An approved minor is required for
students electing this major.
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MINOR: BUSINESS ADMINISTRATION
(Code 740-405)
Thirty semester credits, including
the Minor Core (Acct 201, 202; Econ 103, 104; MIS 240) plus Math 245; Bsad
305; Fin 320; Mktg 330; Mgmt 340. This minor is not available to College
of Business majors.
Note: Students selecting this minor
must satisfy the College of Business admission requirements prior to
enrollment in 300/400 level courses in the College of Business.
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COMPREHENSIVE MAJOR: MANAGEMENT
This field focuses on entrepreneurship, the methods used
to effectively manage human resources, and the production of goods and
services. There is also a Leadership Studies Certificate program.
Positions in management include but are not limited to starting your own
business, management trainee, retail manager, human resource assistant,
job analyst, production supervisor, inventory analyst, and buyer. The
Entrepreneur Program, Human Resource Management, and Operations/Materials
Management emphases provide more focused study for the student with
specific goals. Students may also select the general management emphasis.
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CERTIFICATE PROGRAM
The Leadership Studies
Certificate program is a special recognition awarded to students who
have completed course requirements, meet specific grade point
requirements, and provide evidence of leadership experience. Students can
earn their certificate by:
1. completing the following
courses with a grade of B- or above
MGMT 200 — Developing the Leader
Within You
MGMT 340 — Organizational Behavior
2. completing a minimum of five
credits from any of the following with a grade of B- or above
MGMT 446 — Organizational Change
and Development
MGMT 494 — Topics in Leadership
CJ 457 — Leadership Development
3. provide evidence of leadership
experience while completing the BBA degree by (a) submitting a
satisfactory résumé outlining leadership experience(s), and briefly
explaining responsibilities and accomplishments, and (b) letter of
recommendation from organization adviser, board member (non-student),
or other authority figure who has had direct contact with the student
while in a leadership position.
Contact the Department of Management
and Marketing (Schneider 400D) for more information.
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Entrepreneur Program Emphasis
(Code 820-002)
The program offers a unique learning
experience for students who aspire to either start their own business or
secure employment in a growth-oriented business. The program helps
students to identify viable career options in entrepreneur/intrepreneur
environments, to expand conceptual and creative approaches to the
entrepreneurial process, and to develop a repertoire of venture management
skills. The program is designed on a modular basis which allows faculty
from various departments to instruct in the areas of their interests.
"Hands on" experiences with many guest speakers, field trips, and special
projects are emphasized. The students expand their creativity into a
viable business plan that is the major project for the program. The
program combines formal education with practical applications to develop
skills in leadership, needs assessment, opportunity identification,
resource development, strategic thinking, and risk taking. The ultimate
goal of the program is to give the student an in-depth broad based and
practical education on the foundation of entrepreneurship.
Objectives for the Entrepreneur Emphasis
Majors in the Entrepreneur emphasis subscribe to all of
the BBA and Management emphasis objectives. In addition, the following
objectives are specific to the Entrepreneur major:
Functional Knowledge
1. to gain an in-depth knowledge
and understanding of entrepreneurship theories and concepts.
2. to learn about the process of
entrepreneurship (how to develop and/or expand businesses).
3. to learn how to create new
ideas, sense customer needs, and identify new business opportunities.
4. to learn how to evaluate the
feasibility of a new business venture.
5. to understand the range of
issues and tasks associated with starting, growing, revitalizing and
harvesting a business (leadership, negotiation, resource gathering,
strategic thinking, etc.).
6. to learn how to integrate
business functions into a cohesive whole by: a) participating in a
business simulation and b) writing a business plan.
Adaptability
1. improved self-organization,
self-management, self-esteem, and the ability to consider and tackle
larger challenges.
2. increased flexibility for
discovering alternatives and learning to find opportunity in failure.
Sixty semester credits, including the BUSCORE (except for
Mgmt 449) plus 31 additional credits as listed below:
Required Courses
(27 credits)
Bsad 280 Applied Quantitative
Methods
Mgmt 401 Entrepreneur I
Mgmt 402 Entrepreneur II (replaces
Mgmt 449 in the BUSCORE)
Electives
in the College of Business (four credits)
Human Resource Management (HRM)
Emphasis
(Code 820-003)
This emphasis is structured to
prepare students for careers in HRM immediately upon graduation or shortly
thereafter. Historically, "personnel departments" were primarily
administrative in scope. Today, there is tremendous complexity, diversity,
and sophistication confronting managers of human resources. Most
corporations require highly skilled professionals who have been
academically trained in the areas of HRM. Corporations now are looking to
the "human resource function" as a strategic partner in executive decision
making. The HRM emphasis will prepare students in the following areas:
staffing (recruitment and selection), training and development, labor
relations, compensation and benefits, employee relations, organizational
change, and relevant legal concerns. Special focus will be directed at the
changing demographic composition of employees and Workforce 2000 issues.
Students are encouraged to take additional written and oral communication
courses. Students will be required to study for and take the Society for
Human Resource Management Certification Test.
Objectives for the Human Resource Management Emphasis
Human Resource Management majors will be able to achieve
the BBA and Management emphasis objectives. In addition, the following
objectives apply to Human Resource Management majors. Students will:
Functional Knowledge
1. have the ability to locate,
select, and place qualified employees.
2. have the ability to make legal
and ethical human resource decisions (e.g., selection, training,
compensation, development, assessment, employee relations, health and
safety).
3. develop an understanding of
intrinsic (e.g., job design, employee empowerment) and extrinsic (e.g.,
wage, benefits) factors that influence employees’ behavior and
performance.
4. have the ability to design,
implement, and measure training and development programs to enhance the
efficiency and effectiveness of an organization’s human resources.
5. understand the theories,
concepts, and principles of human resource management.
Adaptability
1. have the ability to help
employees and managers design, implement, and assess organizational
change due to a dynamic, competitive domestic and global marketplace.
2. review specific diagnosis and
developmental techniques companies and individuals can utilize to
effectively manage change.
3. investigate strategies
companies are employing to become more competitive in today’s
marketplace (e.g., re-engineering, restructuring, down-sizing, mergers
and acquisitions, employee empowerment, six sigma quality improvement
programs, succession planning, vision statements, and self-managed work
teams).
Communication Skills
1. will demonstrate effective
interpersonal, oral, and written business communication skills.
Teamwork
1. have insight into the
behavioral style, teamwork skills, and stress coping ability.
Sixty semester credits, including the BUSCORE plus 28
required and elective credits as listed below:
Required Courses
(23 credits)
Bsad 280 Applied Quantitative
Methods
Mgmt 349 Human Resource Management
Mgmt 445 Compensation Theory and
Administration
Mgmt 446 Organizational Change and
Development
Mgmt 455 Industrial Relations
Mgmt 459 Advanced Human Resource
Management
Acct 312 Managerial Accounting
or
Acct 314 Cost Accounting
CJ 350 Training and Human Resource
Development or
Psyc 316 Industrial Personnel
Testing and Selection
*Pass the Society for Human Resource
Management (SHRM) Certification Examination.
Plus five elective credits
from Mgmt 200, 342, 345, 398, 399, 414, 441, 442, 492, 499 (with at most
one course from Mgmt 441, 442; and at most three credits from Mgmt 399,
499); Bcom 405; CJ 350; Econ 330; Psyc 316.
*Students who meet all requirements
for this emphasis except the certification requirement are considered to
have satisfied requirements for the Management emphasis.
Operations/Materials Management
Emphasis
(Code 820-001)
Students may select this emphasis
which is designed to prepare them for careers in production and service
operations management. With a focus on materials management, students are
required to pursue professional certification as a CPIM (Certified in
Production and Inventory Management), as a CIRM (Certified in Integrated
Resource Management), as a CPM (Certified Purchasing Manager), or
certification in quality assurance. Information on certification is
available from the Department Office.
Objectives for the Operations/Materials Management
Emphasis
Majors in the Operations/Materials Management emphasis
will be able to achieve all of the BBA and Management emphasis objectives.
In addition, the following are the objectives which are particular to the
Operations/Materials Management emphasis. Students will:
Functional Knowledge
1. understand and apply the
concepts and techniques of quality management.
2. understand and apply the
concepts and techniques of purchasing management.
3. understand and apply the
concepts and techniques of logistics management.
4. understand and apply the
concepts and techniques of production planning and control.
5. be able to use and understand
analytical and problem solving skills in operations and supply chain
management.
6. master the concepts of
operations and supply chain management at a level such that one can pass
a professional certification examination.
Adaptability
1. understand the approaches by
which operations can adjust product design, process design, and supply
chain management to the changing environment within which operations
must function.
Communication
1. understand the use of
technology in improving decision making and communication in operations.
Teamwork
1. understand the role of teamwork
in improving operations.
Sixty semester credits, including the BUSCORE and 28
required and elective credits as listed below:
Required Courses
(21 credits)
Bsad 280 Applied Quantitative
Methods
Mgmt 342 Quality Management
Mgmt 343 Purchasing Management
Mgmt 349 Human Resource Management
Mgmt 442 Production Planning and
Control
Mktg 336 Business Logistics
Acct 312 Managerial Accounting
or
Acct 314 Cost Accounting
Plus seven elective credits from
Mgmt 345, 354, 398, 399, 414, 441, 446, 452, 455, 493, 499 (with at most
three credits from Mgmt 399, 499); Bsad 443; Bcom 405; BTel 410.
In addition, students must pass one certification
examination from the following list:
American Production and Inventory
Control Society (APICS) Certification:
Certified in Production and
Inventory Management (CPIM)
Students must pass one of the
following: Inventory Management; Just-in-Time (JIT); Master Planning;
Material and Capacity Requirements Planning; Production Activity Control;
or Systems and Technologies.
Certified in Integrated Resource
Management (CIRM)
Students must pass one of the
following: Customers and Products; Logistics; Manufacturing Processes;
Support Functions; or Integrated Enterprise Management.
American Society for Quality Control
(ASQC) Certification:
Certified Quality Engineer (CQE)
Students must pass the Certified
Quality Engineer Exam.
Certified Quality Manager (CQM)
Students must pass the Certified
Quality Manager Exam.
National Association of Purchasing
Management (NAPM) Certification:
Certified Purchasing Manager (CPM)
Students must pass the Certified
Purchasing Manager Exam.
Students who meet all requirements
for this emphasis except the certification requirement are considered to
have satisfied requirements for the Management emphasis.
Management Emphasis
(Code 820-000)
The general management emphasis
provides a broad background focusing on the effective management and
development of employees within the firm.
Objectives for the General Management Emphasis
Management majors will be able to achieve the BBA
objectives. In addition the following objectives apply to Management
majors. Students will:
Functional Knowledge
1. have an understanding of
statistical processes and the use of analytical and problem solving
skills.
2. understand accounting data and
be able to use it in managerial decision-making environments.
3. be able to critically analyze
management-related problems, identify appropriate solutions, review
courses of action, and make recommendations.
4. have an understanding of the
ethical and social implications of managerial decisions.
5. have the ability to locate,
select, and place qualified employees.
6. have the ability to design,
implement, and measure training and development programs to enhance the
efficiency and effectiveness of an organization’s human resources.
7. understand how operations must
function within the organization so as to effectively interact with
internal segments (e.g., marketing, finance, etc.) and external segments
(e.g., customers, suppliers, etc.) to achieve overall organizational
goals.
8. understand the major trends
that are impacting operations management.
Adaptability
1. develop an understanding of the
potential contribution of operations to the formation of business
strategy and the execution of successful operations.
2. understand the approaches by
which operations can adjust product and process design.
Communication
1. demonstrate effective
interpersonal communication skills.
Program
Customization/Personalization/Quality
1. Management graduates will be
pleased (i.e., satisfied) with the quality of the Management curriculum
and instructors.
2. Employers of our Management
graduates will be pleased (i.e., satisfied) with their FACT-based skills
and competencies.
Sixty semester credits, including the BUSCORE and 28
additional credits as listed below:
Required Courses
(12 credits)
Acct 312 Managerial Accounting
or
Acct 314 Cost Accounting
Bsad 280 Applied Quantitative
Methods
Mgmt 349 Human Resource Management
Mgmt 342 Quality Management
or
Mgmt 343 Purchasing Management
or
Mgmt 441 Service Operations
Management or
Mgmt 442 Production Planning and
Control
Plus 16 elective credits from Mgmt 200, 342, 343, 345,
354, 398, 399, 414, 441, 442, 445, 446, 452, 455, 459, 492, 493, 494, 499
(with at most three credits from Mgmt 399, 499); Bsad 443; Bcom 306, 307,
405 (with at most one course from Bcom 306, 307, 405); Fin 371; Mktg 432,
433 (with at most one course from Fin 371; Mktg 432, 433).
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MINOR: MANAGEMENT
(Code 820-401)
Twenty-seven semester credits,
including the Minor Core (Acct 201, 202; Econ 103, 104; MIS 240); Mgmt
340; and nine credits from Mgmt 341, 342, 343, 345, 349, 441, 442, 445,
446, 455.
Note 1: Students selecting this
minor must satisfy the College of Business admission requirements prior to
enrollment in 300/400 level courses in the College of Business.
Note 2: If your major is in the
College of Business, a minimum of 12 credits in each program must be
unique to the program (not overlap the companion programs) and Econ 103
and 104 may not be counted towards these unique credits.
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COMPREHENSIVE MAJOR: MARKETING
(Code
840-000)
Marketing involves the performance
of activities that facilitate exchange, such as buying, selling, pricing,
and transporting. Marketing is done by business organizations, nonprofit
entities, even individuals like political candidates, using strategies
appealing to final consumers, organizational buyers, and other publics.
Careers in marketing typically begin with sales jobs and retail store
management training, and progress (often with graduate study) to the
management of functions like sales, advertising, distribution, market
research, and purchasing.
Objectives for the Marketing Major
Marketing majors subscribe to all of the BBA objectives.
In addition, the following are objectives specific to the marketing major.
Students will:
Functional Knowledge
1. have in-depth knowledge and
understanding of the marketing discipline.
2. have an in-depth understanding
of ethical and legal concerns in marketing across the four Ps (i.e.,
product development, pricing, promotion, and product placement).
3. be able to recognize the social
impact of marketing actions.
4. have in-depth knowledge and
understanding of political/legal issues as they relate to the
marketplace.
5. be prepared for diversity
within the marketplace (i.e., be knowledgeable of individual differences
when preparing to undertake market segmentation, promotion, and product
development functions).
6. understand the complexities of
operating within the global marketplace.
7. understand the impact of
marketing decisions on the physical environment (e.g., product
development and packaging decisions).
8. be able to apply marketing
research techniques as decision-making management tools.
9. understand the intricacies of
various buyer behavior influences on marketing strategy development.
10. acquire working-knowledge of
database marketing applications.
Adaptability
1. understand the relationships
between the common body of knowledge and marketing.
Communication
1. be able to use modern
technology in oral and written business communication.
Teamwork
1. have the skills necessary to
guide teams effectively (e.g., sales, product development, and research
teams) in a productive manner.
2. be able to work effectively as
a team member.
Program
Customization/Personalization/Quality
1. Marketing graduates will be
pleased (i.e., satisfied) with the quality of the Marketing curriculum
and instructors.
2. Employers of our Marketing
graduates will be pleased (i.e., satisfied) with their FACT-based skills
and competencies.
Sixty semester credits, including the BUSCORE and 28
additional credits as listed below:
Required Courses
(17 credits)
Acct 312 Managerial Accounting
or
Acct 314 Cost Accounting
Bsad 280 Applied Quantitative
Methods
Mktg 331 Buyer Behavior
Mktg 334 Marketing Research
Mktg 338 Marketing Technology and
Application
Mktg 438 Marketing Management
Students may select any combination
of at least 11 credits from Mktg 332, 335, 336, 337, 432, 433, 437, 491;
Mgmt 343, 441 (with at most one course from Mgmt 343, 441); Bcom 306, 307,
405 (with at most two courses from Bcom 306, 307, 405). The Marketing
faculty recommends the Advanced Business Communication Certificate for
Marketing majors.
If a student has identified one of
the following career plans, the student should complete the courses as
recommended:
Distribution—Recommended
courses: Mktg 336, 437; Mgmt 343; plus at least one course from Mktg 335,
337, 432, 433, 491; Bcom 306, 307, 405.
Promotion—Recommended
courses: Mktg 332; Bcom 405; plus at least two courses from Mktg 335, 336,
337, 432, 433, 437, 491; Mgmt 343.
Retailing—Recommended
courses: Mktg 332, 432; Mgmt 441; plus at least one course from Mktg 335,
336, 337, 433, 437, 491; Mgmt 343; Bcom 306, 307, 405.
Professional Sales Emphasis
(Code
840-001)
Students may select the Professional
Sales emphasis designed to prepare them for competence in oral persuasion
skills, proposal preparation, negotiating, relationship management, and
sales force management.
Objectives for the Professional Selling Emphasis
The Professional Selling majors will be able to achieve
the BBA and general Marketing major objectives. In addition, the following
objectives apply to Professional Selling majors. Students will:
Functional Knowledge
1. have an in-depth understanding
of the selling functions.
2. understand the uses for modern
technology in the sales process.
3. understand the relationship
between sales and the other marketing variables.
4. be able to recognize ethical
concerns and issues in the selling process.
Communication Skills
1. have the listening,
relationship building, and interpersonal skills necessary to function
effectively in selling situations.
Teamwork
1. be able to build effective
sales teams.
Sixty semester credits, including the BUSCORE and 28
additional credits as listed below:
Required Courses
(23 credits)
Acct 312 Managerial Accounting
or
Acct 314 Cost Accounting
Bsad 280 Applied Quantitative
Methods
Mktg 334 Marketing Research
Mktg 337 Professional Selling
Mktg 338 Marketing Technology and
Application
Mktg 433 Sales Management
Mktg 438 Marketing Management
Mktg 490 Advanced Sales Topics
Plus five credits from Mktg 331,
332, 335, 336, 432, 437, 491; Mgmt 343; Bcom 306, 307, 405 (with at most
one course from Bcom 306, 307, 405). Mktg 332, 335, 432, 437 or Mgmt 343
are strongly recommended.
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MINOR: MARKETING
(Code 840-401)
Twenty-seven semester credits,
including the Minor Core (Acct 201, 202; Econ 103, 104; MIS 240) plus Mktg
330; nine credits from Mktg 331, 332, 334, 335, 336, 337, 432, 433, 437.
Note 1: Students selecting this
minor must satisfy the College of Business admission requirements prior to
enrollment in 300/400 level courses in the College of Business.
Note 2: If your major is in the
College of Business, a minimum of 12 credits in each program must be
unique to the program (not overlap the companion programs) and Econ 103
and 104 may not be counted towards these unique credits.
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