Communication and
Journalism Program
2004-2005 University Catalogue

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Communication and Journalism

Hibbard Humanities Hall 152
(715) 836-2528
http://www.uwec.edu/Lists/Acad.htm

Karen Kremer, Chair

Terrence Chmielewski, Michael Dorsher, Edward Frederick, Won Yong Jang, Jack Kapfer, Jan Larson, Karen Morris, Daniel Perkins, W. Robert Sampson, Judy Sims, Kelly Jo Wright.

To Communication & Journalism Course Descriptions

 

The Department of Communication and Journalism faculty are committed to a philosophy emphasizing the development, integration, and practical application of theories, knowledge, and skills related to communication and journalism. Communication and journalism are crucial to a democratic society. Both require citizens to share and challenge their information.

 

Departmental Goals

To prepare students for responsible roles in communication and journalism, the department offers diversified curricula in which all students can expect to develop in these areas:

1. oral, written, and visual communication skills;

2. research and information-gathering skills;

3. critical and analytical thinking;

4. awareness and knowledge of communication processes in diverse cultural, social, legal, and ethical contexts.

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Areas of Emphasis

The department offers majors and minors in Communication, Journalism, and Mass Communication with the following options for areas of emphasis:

• Communication majors/minors:

Communication: Organizational Communication

Communication: Public Communication

• Journalism majors/minors:

Journalism: Broadcast Journalism

Journalism: Print Journalism

• Mass Communication majors/minors:

Mass Communication: Advertising

Mass Communication: Public Relations

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Information for Majors

No student may have both a major and a minor from the Department of Communication and Journalism. No major or minor credit may be earned under the Satisfactory/Unsatisfactory option. Students majoring in Communication, Journalism, and Mass Communication may not include CJ courses in a topical minor without prior, written approval of the department chair.

Most upper division courses (numbered 300 and above) required in major and minor programs are available only to students who have completed prerequisite courses with grades of C or above and whose total and resident GPAs are 2.50 or higher.

Students who choose a major with an area of emphasis in Advertising, Broadcast Journalism, Print Journalism, or Public Relations, must meet curriculum accreditation standards set by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

Accreditation standards require that students complete 80 credits of coursework unrelated to their major, including 65 credits in Arts and Sciences courses unrelated to their major.

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Core Curriculum

All students majoring or minoring in Communication and Journalism must take CJ 105 and CJ 300 as major/minor requirements.

Students majoring or minoring in Communication and Journalism must also take CJ 202 in fulfillment of their GE-IA requirement. The prerequisite for CJ 202 is completion of Engl 110 (or equivalent) with a grade of C (not C-) or above. CJ 202 will count as part of the 80 credits of coursework unrelated to specific majors as required by the ACEJMC.

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Advising Information

Students contemplating a major or minor in Communication or Journalism should arrange to meet with an appropriate faculty adviser for information regarding degree requirements. Students who declare a major in the Department of Communication and Journalism as juniors or seniors should not expect to finish the courses required for that major in fewer than four semesters. Before completing the paperwork to declare this major, it is particularly important for these students to confer with a CJ faculty adviser to work out the course sequencing necessary to finish in a timely manner.

Communication and Journalism departmental policy specifies that any student who is absent from the first day of class without prior approval of the course instructor may be dropped from the class in order to make room for other students.

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Majors and Minors

MAJOR: COMMUNICATION, Liberal Arts

Organizational Communication Emphasis (Code 583-250)

Understanding communication processes that are critical to organizations is the emphasis of this sequence. Students are prepared to contribute to and coordinate corporate, training, and administrative communication.

Communication: Organizational Communication majors must complete 36 credits that include the courses listed below and nine credits of electives in CJ courses. At least three credits of electives must be selected from the following: CJ 302, 304, 450, or 457.

CJ 105 Communication in the Information Age

CJ 250 Introduction to Organizational Communication

CJ 300 Research Methods

CJ 301 Intercultural Communication

CJ 307 Small Group Communication

CJ 350 Training and Human Resource Development

CJ 355 Organizational Communication Theory

CJ 357 Administrative Communication

CJ 459 Organizational Communication Analysis (capstone)

 

Minor: Communication, Liberal Arts

Organizational Communication (Code 583-450)

Students must complete 24 credits that include CJ 105, 250, 300, 307, 350, 355, 357 and three credits of electives selected from the following: CJ 301, 302, 304, 450, or 457.

 

MAJOR: COMMUNICATION, Liberal Arts

Public Communication Emphasis (Code 583-200)

This sequence focuses on understanding a variety of communication behaviors. Students are prepared for advanced study and analysis of social, legal, and political communication.

Public Communication majors must complete 36 credits that include the following courses, and six credits of electives in CJ courses.

CJ 105 Communication in the Information Age

CJ 201 Interpersonal Communication

CJ 300 Research Methods

CJ 301 Intercultural Communication

CJ 302 Human Communication Theory

CJ 304 Professional Speaking

CJ 307 Small Group Communication

CJ 310 Communication Criticism

CJ 406 Persuasion

CJ 409 American Public Address (capstone)

 

Minor: Communication, Liberal Arts

Public Communication (Code 583-400)

Students must complete 24 credits that include CJ 105, 201, 300, 301, 302, 307, 310, and 406.

 

MAJOR: JOURNALISM, Liberal Arts

Broadcast Journalism Emphasis (Code 560-204)

This sequence focuses on understanding radio and television as media which disseminate news. Students are prepared to gather, write, edit, and deliver broadcast news stories.

Broadcast Journalism majors must complete 36 credits that include the courses listed below and nine credits of approved electives in CJ courses.

CJ 105 Communication in the Information Age

CJ 222 News Reporting and Writing

CJ 241 Radio and Television Production Process

CJ 300 Research Methods

CJ 321 Public Affairs Reporting

CJ 335 Radio-Television News Editing

CJ 412 Mass Media Ethics

CJ 414 Mass Media Law

CJ 429 Journalism Seminar (capstone)

 

Minor: Journalism, Liberal Arts

Broadcast Journalism (Code 560-404)

Students must complete 24 credits that include CJ 105, 222, 241, 300, 335, 412, 414, and three credits of approved electives in CJ courses.

 

MAJOR: JOURNALISM, Liberal Arts

Print Journalism Emphasis (Code 560-203)

This sequence focuses on gathering, analyzing, and writing news for mass audiences. Students are prepared to research, evaluate, prepare, edit, and design print and online news stories.

Print Journalism majors must complete 36 credits that include the courses listed below plus nine credits of approved electives in CJ courses.

CJ 105 Communication in the Information Age

CJ 222 News Reporting and Writing

CJ 300 Research Methods

CJ 321 Public Affairs Reporting

CJ 323 News Editing and Design

CJ 412 Mass Media Ethics

CJ 414 Mass Media Law

CJ 427 Advanced Reporting

CJ 429 Journalism Seminar (capstone)

 

Minor: Journalism, Liberal Arts

Print Journalism (Code 560-403)

Students must complete 24 credits that include CJ 105, 222, 300, 321, 323, 412, 414, and three credits of approved electives in CJ courses.

 

MAJOR: MASS COMMUNICATION, Liberal Arts

Advertising Emphasis (Code 584-205)

Understanding the objectives, message concepts, and strategies which underlie advertising is the goal of this sequence. Students are prepared to conduct research, establish goals, create messages, and implement plans.

Advertising majors must complete 36 credits that include the courses listed below and nine credits of approved electives in CJ courses.

CJ 105 Communication in the Information Age

CJ 265 Fundamentals of Advertising

CJ 300 Research Methods

CJ 362 Advertising Media Planning

CJ 365 Advertising Writing and Design

CJ 412 Mass Media Ethics

CJ 414 Mass Media Law

CJ 466 Advertising Campaigns

CJ 469 Advanced Advertising Studies (capstone)

 

MINOR: MASS COMMUNICATION, Liberal Arts

Advertising (Code 584-405)

Students must complete 24 credits that include CJ 105, 265, 300, 362, 365, 412, 414, and 466.

 

MAJOR: MASS COMMUNICATION, Liberal Arts

Public Relations Emphasis (Code 584-270)

Understanding objectives and strategies which shape the information delivered to different types of publics is the goal of this sequence. Students are prepared to analyze, construct, manage, and consume public relations information.

Public Relations majors must complete 36 credits that include the courses listed below and nine credits of CJ electives.

CJ 105 Communication in the Information Age

CJ 222 News Reporting and Writing

CJ 270 Public Relations

CJ 300 Research Methods

CJ 373 Writing for Public Relations

CJ 374 Public Relations Research Methods

CJ 412 Mass Media Ethics

CJ 414 Mass Media Law

CJ 479 Public Relations Management (capstone)

Note: CJ 374 has a statistics prerequisite (see course listing).

 

Minor: MASS Communication, Liberal Arts

Public Relations (Code 584-470)

Students must complete 24 credits that include CJ 105, 222, 270, 300, 373, 374, 412, and 414.

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EXTRA-CURRICULAR OPPORTUNITIES

Communication, Journalism, and Mass Communication majors and minors are urged to obtain practical experience from work with campus media and/or professional organizations.

Students may apply for opportunities to work for the award-winning student newspaper, The Spectator, or become a member of the nationally-ranked forensics squad. WUEC-FM, and the CATV studio also offer practical media experience to students.

For more information about the Communication and Journalism Department, its programs, and its faculty, visit the Department’s homepage on the Web at www.uwec.edu/COMMJOUR/.

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Updated:  June 16, 2004