University Catalogue: 2006-07

Communication and Journalism

Hibbard Humanities Hall 152
(715) 836-2528
http://www.uwec.edu/Lists/Acad.htm

Karen Kremer, Chair

Arlyn Anderson, Terrence Chmielewski, Michael Dorsher, Edward Frederick, Jean Geurink, Won Yong Jang, Jack Kapfer, Jan Larson, Karen Morris, W. Robert Sampson, Judy Sims, Kelly Jo Wright.

The Department of Communication and Journalism faculty are committed to a philosophy emphasizing the development, integration, and practical application of theories, knowledge, and skills related to communication and journalism. Communication and journalism are crucial to a democratic society. Both require citizens to share and challenge their information.

DEPARTMENTAL GOALS

To prepare students for responsible roles in communication and journalism, the department offers diversified curricula in which all students can expect to develop in these areas:

1. awareness and knowledge of communication processes in diverse cultural, social, legal, and ethical contexts;

2. critical and analytical thinking;

3. research and information-gathering skills;

4. oral, written, and visual communication skills.

AREAS OF EMPHASIS

The department offers majors and minors in Communication, Journalism, and Mass Communication with the following options for areas of emphasis:

Communication majors/minors:

Communication: Organizational Communication

Communication: Public Communication

Journalism majors/minors:

Journalism: Broadcast Journalism

Journalism: Print Journalism

Mass Communication majors/minors:

Mass Communication: Advertising

Mass Communication: Public Relations

INFORMATION FOR MAJORS

No student may have both a major and a minor from the Department of Communication and Journalism. No major or minor credit may be earned under the Satisfactory/Unsatisfactory option. Students majoring in Communication, Journalism, and Mass Communication may not include CJ courses in a topical minor without prior, written approval of the department chair.

Most upper division courses (numbered 300 and above) required in major and minor programs are available only to students who have completed prerequisite courses with grades of C or above and whose total and resident GPAs are 2.50 or higher.

Students who choose a major with an area of emphasis in Advertising, Broadcast Journalism, Print Journalism, or Public Relations, must meet curriculum accreditation standards set by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

Accreditation standards require that students complete 80 credits of coursework unrelated to their major, including 65 credits in Arts and Sciences courses unrelated to their major.

CORE CURRICULUM

All students majoring or minoring in Communication and Journalism must take CJ 105 and CJ 300 as major/minor requirements.

Students majoring or minoring in Communication and Journalism must also take CJ 202 in fulfillment of their GE-IA requirement. The prerequisite for CJ 202 is completion of Engl 110 (or equivalent) with a grade of C (not C-) or above. CJ 202 will count as part of the 80 credits of coursework unrelated to specific majors as required by the ACEJMC.

ADVISING INFORMATION

Students contemplating a major or minor in Communication or Journalism should arrange to meet with an appropriate faculty adviser for information regarding degree requirements. Students who declare a major in the Department of Communication and Journalism as juniors or seniors should not expect to finish the courses required for that major in fewer than four semesters. When completing the paperwork to declare this major, it is particularly important for students to work out the course sequencing necessary to finish in a timely manner.

Communication and Journalism departmental policy specifies that any student who is absent from the first day of class without prior approval of the course instructor may be dropped from the class in order to make room for other students.

MAJOR: COMMUNICATION, Liberal Arts, Organizational Communication Emphasis (Code 583-250)

Understanding communication processes that are critical to organizations is the emphasis of this sequence. Students are prepared to contribute to and coordinate corporate, training, and administrative communication.

Communication: Organizational Communication majors must complete 36 credits that include the courses listed below and nine credits of electives in CJ courses.

CJ 105	Communication in the Information Age
CJ 250	Introduction to Organizational Communication
CJ 300	Research Methods
CJ 301	Intercultural Communication
CJ 307	Small Group Communication
CJ 350	Training and Human Resource Development
CJ 357	Administrative Communication
CJ 407	Leadership Communication
CJ 459	Organizational Communication Analysis (capstone)

MINOR: COMMUNICATION, Liberal Arts, Organizational Communication (Code 583-450)

Students must complete 24 credits that include CJ 105, 250, 300, 301, 307, 350, 357, and 407.

MAJOR: COMMUNICATION, Liberal Arts, Public Communication Emphasis (Code 583-200)

This sequence focuses on understanding theory and research in human communication. Students are prepared for advanced study and analysis of social and mediated communication.

Public Communication majors must complete 36 credits that include the following courses and nine credits of electives in CJ courses.

CJ 105	Communication in the Information Age
CJ 201	Interpersonal Communication
CJ 300	Research Methods
CJ 301	Intercultural Communication
CJ 302	Human Communication Theory
CJ 307	Small Group Communication
CJ 310	Communication Criticism
CJ 406	Persuasion
CJ 459	Communication Research Seminar (capstone)

MINOR: COMMUNICATION, Liberal Arts, Public Communication (Code 583-400)

Students must complete 24 credits that include CJ 105, 201, 300, 301, 302, 307, 310, and 406.

MAJOR: JOURNALISM, Liberal Arts, Broadcast Journalism Emphasis (Code 560-204)

This sequence focuses on understanding radio and television as media which disseminate news. Students are prepared to gather, write, edit, and deliver broadcast news stories.

Broadcast Journalism majors must complete 36 credits that include the courses listed below and nine credits of electives in CJ courses.

CJ 105	Communication in the Information Age
CJ 222	News Reporting and Writing
CJ 241	Radio and Television Production Process
CJ 300	Research Methods
CJ 321	Public Affairs Reporting
CJ 335	Radio-Television News Editing
CJ 412	Mass Media Ethics
CJ 414	Mass Media Law
CJ 429	Journalism Seminar (capstone)

MINOR: JOURNALISM, Liberal Arts, Broadcast Journalism (Code 560-404)

Students must complete 24 credits that include CJ 105, 222, 241, 300, 335, 412, 414, and three credits of electives in CJ courses.

MAJOR: JOURNALISM, Liberal Arts Print Journalism Emphasis (Code 560-203)

This sequence focuses on gathering, analyzing, and writing news for mass audiences. Students are prepared to research, evaluate, prepare, edit, and design print and online news stories.

Print Journalism majors must complete 36 credits that include the courses listed below plus nine credits of electives in CJ courses.

CJ 105	Communication in the Information Age
CJ 222	News Reporting and Writing
CJ 300	Research Methods
CJ 321	Public Affairs Reporting
CJ 323	News Editing and Design
CJ 412	Mass Media Ethics
CJ 414	Mass Media Law
CJ 427	Advanced Reporting
CJ 429	Journalism Seminar (capstone)

MINOR: JOURNALISM, Liberal Arts, Print Journalism (Code 560-403)

Students must complete 24 credits that include CJ 105, 222, 300, 321, 323, 412, 414, and three credits of electives in CJ courses.

MAJOR: MASS COMMUNICATION, Liberal Arts, Advertising Emphasis (Code 584-205)

Understanding the objectives, message concepts, and strategies which underlie advertising is the goal of this sequence. Students are prepared to conduct research, establish goals, create messages, and implement plans.

Advertising majors must complete 36 credits that include the courses listed below and nine credits of electives in CJ courses.

CJ 105	Communication in the Information Age
CJ 265	Fundamentals of Advertising
CJ 300	Research Methods
CJ 362	Advertising Media Planning
CJ 365	Advertising Writing and Design
CJ 412	Mass Media Ethics
CJ 414	Mass Media Law
CJ 466	Advertising Campaigns
CJ 469	Advanced Advertising Studies (capstone)

MINOR: MASS COMMUNICATION, Liberal Arts, Advertising (Code 584-405)

Students must complete 24 credits that include CJ 105, 265, 300, 362, 365, 412, 414, and 466.

MAJOR: MASS COMMUNICATION, Liberal Arts, Public Relations Emphasis (Code 584-270)

Understanding objectives and strategies which shape the information delivered to different types of publics is the goal of this sequence. Students are prepared to analyze, construct, manage, and consume public relations information.

Public Relations majors must complete 36 credits that include the courses listed below and nine credits of CJ electives.

CJ 105	Communication in the Information Age
CJ 222	News Reporting and Writing
CJ 270	Public Relations
CJ 300	Research Methods
CJ 373	Writing for Public Relations
CJ 374	Public Relations Research Methods
CJ 412	Mass Media Ethics
CJ 414	Mass Media Law
CJ 479	Public Relations Management (capstone)

NOTE: CJ 374 has a statistics prerequisite (see course listing).

MINOR: MASS COMMUNICATION, Liberal Arts, Public Relations (Code 584-470)

Students must complete 24 credits that include CJ 105, 222, 270, 300, 373, 374, 412, and 414.

EXTRA-CURRICULAR OPPORTUNITIES

Communication, Journalism, and Mass Communication majors and minors are urged to obtain practical experience from work with campus media and/or professional organizations.

Students may apply for opportunities to work for the award-winning student newspaper, The Spectator, or become a member of the nationally-ranked forensics squad. WUEC-FM, and the CATV studio also offer practical media experience to students.

For more information about the Communication and Journalism Department, its programs, and its faculty, visit the Department's homepage on the Web at www.uwec.edu/COMMJOUR.

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