MAJOR:
BUSINESS ADMINISTRATION (Code 740-200)
Objectives for
the Business Administration Major
The Business
Administration majors will be able to achieve the BBA objectives. In
addition, the following objectives apply to Business Administration
majors. Students will:
Functional
Knowledge
1. have
in-depth knowledge and understanding in statistical processes, the use of
analytical and problem solving skills, and management science techniques.
2. understand
the analysis and interpretation of accounting data approached from the
managerial viewpoint.
3. have
in-depth knowledge and understanding of some areas of marketing.
4. be prepared
to work within a diverse and global economy.
5. have an
understanding of the ethical and social implications of business
decisions.
Communication
Skills
1. demonstrate
effective interpersonal, oral, and written business communication skills.
Program
Customization/Personalization/Quality
1. Business
Administration graduates will be pleased (i.e., satisfied) with the
quality of the curriculum and instructors.
2. Employers
of our Business Administration graduates will be pleased (i.e., satisfied)
with their FACT-based skills and competencies.
Forty-three
semester credits, including the BUSCORE (32 credits) plus:
Required
Courses (six
credits)
Bsad 280
Applied Quantitative Methods
Acct 312
Managerial Accounting OR
Acct 314
Cost Accounting
Select One to
Two Courses from the Following
(three - six credits)
NOTE: *If Mktg
334 is not selected, one course must be selected from Mgmt 349; Bcom 306,
307, 405.
Mktg 331
Buyer Behavior
Mktg 332
Promotion Management and Marketing Communication
Mktg 334*
Marketing Research
Mktg 335
International Marketing
Mktg 336
Business Logistics
Mktg 337
Professional Selling
Mktg 338
Marketing Technology and Application
Mktg 432
Retail Management
Mktg 433
Sales Management
Mktg 437
Business to Business Marketing OR
Mktg 438
Marketing Management
Electives in
the College of Business or Department of Economics (zero-three credits)
The Management
and Marketing faculty strongly recommends that one of the following
courses be taken as the business elective: Bsad 306 or Mgmt 414. An
approved minor is required for students electing this major.
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MINOR:
BUSINESS ADMINISTRATION (Code 740-405)
Thirty
semester credits, including the Minor Core (Acct 201, 202; Econ 103, 104;
MIS 240) plus Math 245; Bsad 305; Fin 320; Mktg 330; Mgmt 340. This minor
is not available to College of Business majors.
Note: Students
selecting this minor must satisfy the College of Business admission
requirements prior to enrollment in 300/400 level courses in the College
of Business.
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COMPREHENSIVE
MAJOR: MANAGEMENT
This field
focuses on entrepreneurship, the methods used to effectively manage human
resources, and the production of goods and services. There is also a
Leadership Studies Certificate program. Positions in management include
but are not limited to starting your own business, management trainee,
retail manager, human resource assistant, job analyst, production
supervisor, inventory analyst, and buyer. The Entrepreneur Program, Human
Resource Management, and Operations/Materials Management emphases provide
more focused study for the student with specific goals. Students may also
select the general management emphasis.
Leadership
Studies Certificate Program
The Leadership
Studies Certificate program is a special recognition awarded to students
who have completed course requirements, meet specific grade point
requirements, and provide evidence of leadership experience. Students can
earn their certificate by:
1. completing
the following courses with a grade of B- or better:
MGMT 200 —
Developing the Leader Within You
MGMT 340 —
Organizational Behavior
2. completing
a minimum of five credits from any of the following with a grade of B- or
better:
MGMT 446 —
Organizational Change and Development
MGMT 494 —
Topics in Leadership
CJ 457 —
Leadership Development
3. provide
evidence of leadership experience while completing the BBA
degree by (a) submitting a satisfactory résumé outlining leadership
experience(s), and briefly explaining responsibilities and
accomplishments, and (b) letter of recommendation from organization
adviser, board member (non-student), or other au- thority figure who has
had direct contact with the student while in
a leadership position.
Contact the
Department of Management and Marketing (Schneider 400D) for more
information.
Entrepreneur
Program Emphasis
(Code 820-002)
The program
offers a unique learning experience for students who aspire to either
start their own business or secure employment in a growth-oriented
business. The program helps students to identify viable career options in
entrepreneur/intrepreneur environments, to expand conceptual and creative
approaches to the entrepreneurial process, and to develop a repertoire of
venture management skills. The program is designed on a modular basis
which allows faculty from various departments to instruct in the areas of
their interests. "Hands on" experiences with many guest
speakers, field trips, and special projects are emphasized. The students
expand their creativity into a viable business plan that is the major
project for the program. The program combines formal education with
practical applications to develop skills in leadership, needs assessment,
opportunity identification, resource development, strategic thinking, and
risk taking. The ultimate goal of the program is to give the student an
in-depth broad based and practical education on the foundation of
entrepreneurship.
Objectives for
the Entrepreneur Emphasis
Majors in the
Entrepreneur emphasis subscribe to all of the BBA and Management emphasis
objectives. In addition, the following objectives are specific to the
Entrepreneur major:
Functional
Knowledge
1. to gain an
in-depth knowledge and understanding of entrepreneurship theories and
concepts.
2. to learn
about the process of entrepreneurship (how to develop and/or expand
businesses).
3. to learn
how to create new ideas, sense customer needs, and identify new business
opportunities.
4. to learn
how to evaluate the feasibility of a new business venture.
5. to
understand the range of issues and tasks associated with starting,
growing, revitalizing and harvesting a business (leadership, negotiation,
resource gathering, strategic thinking, etc.).
6. to learn
how to integrate business functions into a cohesive whole by: a)
participating in a business simulation and b) writing a business plan.
Adaptability
1. improved
self-organization, self-management, self-esteem, and the ability to
consider and tackle larger challenges.
2. increased
flexibility for discovering alternatives and learning to find opportunity
in failure.
Sixty
semester credits, including the BUSCORE (except for Mgmt 449) plus 31
additional credits as listed below:
Required
Courses (27
credits)
Bsad 280
Applied Quantitative Methods
Mgmt 401
Entrepreneur I
Mgmt 402
Entrepreneur II (replaces Mgmt 449 in
the BUSCORE)
Electives
in the College of Business (four credits)
Human Resource
Management (HRM) Emphasis
(Code 820-003)
This emphasis
is structured to prepare students for careers in HRM immediately upon
graduation or shortly thereafter. Historically, "personnel
departments" were primarily administrative in scope. Today, there is
tremendous complexity, diversity, and sophistication confronting managers
of human resources. Most corporations require highly skilled professionals
who have been academically trained in the areas of HRM. Corporations now
are looking to the "human resource function" as a strategic
partner in executive decision making. The HRM emphasis will prepare
students in the following areas: staffing (recruitment and selection),
training and development, labor relations, compensation and benefits,
employee relations, organizational change, and relevant legal concerns.
Special focus will be directed at the changing demographic composition of
employees and Workforce 2000 issues. Students are encouraged to take
additional written and oral communication courses. Students will be
required to study for and take the Society for Human Resource Management
Certification Test.
Objectives for
the Human Resource Management Emphasis
Human Resource
Management majors will be able to achieve the BBA and Management emphasis
objectives. In addition, the following objectives apply to Human Resource
Management majors. Students will:
Functional
Knowledge
1. have the
ability to locate, select, and place qualified employees.
2. have the
ability to make legal and ethical human resource decisions (e.g.,
selection, training, compensation, development, assessment, employee
relations, health and safety).
3. develop an
understanding of intrinsic (e.g., job design, employee empowerment) and
extrinsic (e.g., wage, benefits) factors that influence employees’
behavior and performance.
4. have the
ability to design, implement, and measure training and development
programs to enhance the efficiency and effectiveness of an organization’s
human resources.
5. understand
the theories, concepts, and principles of human resource management.
Adaptability
1. have the
ability to help employees and managers design, implement, and assess
organizational change due to a dynamic, competitive domestic and global
marketplace.
2. review
specific diagnosis and developmental techniques companies and individuals
can utilize to effectively manage change.
3. investigate
strategies companies are employing to become more competitive in today’s
marketplace (e.g., re-engineering, restructuring, down-sizing, mergers and
acquisitions, employee empowerment, six sigma quality improvement
programs, succession planning, vision statements, and self-managed work
teams).
Communication
Skills
1. will
demonstrate effective interpersonal, oral, and written business
communication skills.
Teamwork
1. have
insight into the behavioral style, teamwork skills, and stress coping
ability.
Sixty
semester credits, including the BUSCORE plus 28 required and elective
credits as listed below:
Required
Courses (23
credits)
Bsad 280
Applied Quantitative Methods
Mgmt 349
Human Resource Management
Mgmt 445
Compensation Theory and Administration
Mgmt 446
Organizational Change and Development
Mgmt 455
Industrial Relations
Mgmt 459
Advanced Human Resource Management
Acct 312
Managerial Accounting OR
Acct 314
Cost Accounting
CJ 350
Training and Human Resource Development OR
Psyc 316
Industrial Personnel Testing and Selection
*Pass the
Society for Human Resource Management (SHRM) Certification Examination.
Plus five elective
credits from Mgmt 200, 342, 345, 398, 399, 414, 441, 442, 492, 499 (with
at most one course from Mgmt 441, 442; and at most three credits from Mgmt
399, 499); Bcom 405; CJ 350; Econ 330; Psyc 316.
*Students who
meet all requirements for this emphasis except the certification
requirement are considered to have satisfied requirements for the
Management emphasis.
Operations/Materials
Management Emphasis (Code
820-001)
Students may
select this emphasis which is designed to prepare them for careers in
production and service operations management. With a focus on materials
management, students are required to pursue professional certification as
a CPIM (Certified in Production and Inventory Management), as a CIRM
(Certified in Integrated Resource Management), as a CPM (Certified
Purchasing Manager), or certification in quality assurance. Information on
certification is available from the Department Office.
Objectives for
the Operations/Materials Management Emphasis
Majors in the
Operations/Materials Management emphasis will be able to achieve all of
the BBA and Management emphasis objectives. In addition, the following are
the objectives which are particular to the Operations/Materials Management
emphasis. Students will:
Functional
Knowledge
1. understand
and apply the concepts and techniques of quality management.
2. understand
and apply the concepts and techniques of purchasing management.
3. understand
and apply the concepts and techniques of logistics management.
4. understand
and apply the concepts and techniques of production planning and control.
5. be able to
use and understand analytical and problem solving skills in operations and
supply chain management.
6. master the
concepts of operations and supply chain management at a level such that
one can pass a professional certification examination.
Adaptability
1. understand
the approaches by which operations can adjust product design, process
design, and supply chain management to the changing environment within
which operations must function.
Communication
1. understand
the use of technology in improving decision making and communication in
operations.
Teamwork
1. understand
the role of teamwork in improving operations.
Sixty
semester credits, including the BUSCORE and 28 required and elective
credits as listed below:
Required
Courses (21
credits)
Bsad 280
Applied Quantitative Methods
Mgmt 342
Quality Management
Mgmt 343
Purchasing Management
Mgmt 349
Human Resource Management
Mgmt 442
Production Planning and Control
Mktg 336
Business Logistics
Acct 312
Managerial Accounting OR
Acct 314
Cost Accounting
Plus seven
elective credits from Mgmt 345, 354, 398, 399, 414, 441, 446, 452, 455,
493, 499 (with at most three credits from Mgmt 399, 499); Bsad 443; Bcom
405; BTel 410.
In
addition, students must pass one certification examination from the
following list:
American
Production and Inventory Control Society (APICS) Certification:
Certified
in Production and Inventory Management (CPIM)
Students must pass one of the following: Inventory Management;
Just-in-Time (JIT); Master Planning; Material and Capacity Requirements
Planning; Production Activity Control; or Systems and Technologies.
Certified in
Integrated Resource Management (CIRM)
Students must pass one of the following: Customers and Products;
Logistics; Manufacturing Processes; Support Functions; or Integrated
Enterprise Management.
American
Society for Quality Control (ASQC) Certification:
Certified
Quality Engineer (CQE)
Students must pass the Certified Quality Engineer Exam.
Certified
Quality Manager (CQM)
Students must pass the Certified Quality Manager Exam.
National
Association of Purchasing Management (NAPM) Certification:
Certified
Purchasing Manager (CPM)
Students must pass the Certified Purchasing Manager Exam.
Students who meet all requirements for this emphasis except the
certification requirement are considered to have satisfied requirements
for the Management emphasis.
Management
Emphasis (Code
820-000)
The general
management emphasis provides a broad background focusing on the effective
management and development of employees within the firm.
Objectives for
the General Management Emphasis
Management
majors will be able to achieve the BBA objectives. In addition the
following objectives apply to Management majors. Students will:
Functional
Knowledge
1. have an
understanding of statistical processes and the use of analytical and
problem solving skills.
2. understand
accounting data and be able to use it in managerial decision-making
environments.
3. be able to
critically analyze management-related problems, identify appropriate
solutions, review courses of action, and make recommendations.
4. have an
understanding of the ethical and social implications of managerial
decisions.
5. have the
ability to locate, select, and place qualified employees.
6. have the
ability to design, implement, and measure training and development
programs to enhance the efficiency and effectiveness of an organization’s
human resources.
7. understand
how operations must function within the organization so as to effectively
interact with internal segments (e.g., marketing, finance, etc.) and
external segments (e.g., customers, suppliers, etc.) to achieve overall
organizational goals.
8. understand
the major trends that are impacting operations management.
Adaptability
1. develop an
understanding of the potential contribution of operations to the formation
of business strategy and the execution of successful operations.
2. understand
the approaches by which operations can adjust product and process design.
Communication
1. demonstrate
effective interpersonal communication skills.
Program
Customization/Personalization/Quality
1. Management
graduates will be pleased (i.e., satisfied) with the quality of the
Management curriculum and instructors.
2. Employers
of our Management graduates will be pleased (i.e., satisfied) with their
FACT-based skills and competencies.
Sixty
semester credits, including the BUSCORE and 28 additional credits as
listed below:
Required
Courses (12
credits)
Acct 312
Managerial Accounting OR
Acct 314
Cost Accounting
Bsad 280
Applied Quantitative Methods
Mgmt 349
Human Resource Management
Mgmt 342
Quality Management OR
Mgmt 343
Purchasing Management OR
Mgmt 441
Service Operations Management OR
Mgmt 442
Production Planning and Control
Plus 16
elective credits from Mgmt 200, 342, 343, 345, 354, 398, 399, 414, 441,
442, 445, 446, 452, 455, 459, 492, 493, 494, 499 (with at most three
credits from Mgmt 399, 499); Bsad 443; Bcom 306, 307, 405 (with at most
one course from Bcom 306, 307, 405); Fin 371; Mktg 432, 433 (with at most
one course from Fin 371; Mktg 432, 433).
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MINOR:
MANAGEMENT (Code 820-401)
Twenty-seven
semester credits, including the Minor Core (Acct 201, 202; Econ 103, 104;
MIS 240); Mgmt 340; and nine credits from Mgmt 341, 342, 343, 345, 349,
441, 442, 445, 446, 455.
Note 1:
Students selecting this minor must satisfy the College of Business
admission requirements prior to enrollment in 300/400 level courses in the
College of Business.
Note 2: If
your major is in the College of Business, a minimum of 12 credits in each
program must be unique to the program (not overlap the companion programs)
and Econ 103 and 104 may not be counted towards these unique credits.
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COMPREHENSIVE
MAJOR: MARKETING (Code 840-000)
Marketing
involves the performance of activities that facilitate exchange, such as
buying, selling, pricing, and transporting. Marketing is done by business
organizations, nonprofit entities, even individuals like political
candidates, using strategies appealing to final consumers, organizational
buyers, and other publics. Careers in marketing typically begin with sales
jobs and retail store management training, and progress (often with
graduate study) to the management of functions like sales, advertising,
distribution, market research, and purchasing.
Objectives for
the Marketing Major
Marketing
majors subscribe to all of the BBA objectives. In addition, the following
are objectives specific to the marketing major. Students will:
Functional
Knowledge
1. have
in-depth knowledge and understanding of the marketing discipline.
2. have an
in-depth understanding of ethical and legal concerns in marketing across
the four Ps (i.e., product development, pricing, promotion, and product
placement).
3. be able to
recognize the social impact of marketing actions.
4. have
in-depth knowledge and understanding of political/legal issues as they
relate to the marketplace.
5. be prepared
for diversity within the marketplace (i.e., be knowledgeable of individual
differences when preparing to undertake market segmentation, promotion,
and product development functions).
6. understand
the complexities of operating within the global marketplace.
7. understand
the impact of marketing decisions on the physical environment (e.g.,
product development and packaging decisions).
8. be able to
apply marketing research techniques as decision-making management tools.
9. understand
the intricacies of various buyer behavior influences on marketing strategy
development.
10. acquire
working-knowledge of database marketing applications.
Adaptability
1. understand
the relationships between the common body of knowledge and marketing.
Communication
1. be able to
use modern technology in oral and written business communication.
Teamwork
1. have the
skills necessary to guide teams effectively (e.g., sales, product
development, and research teams) in a productive manner.
2. be able to
work effectively as a team member.
Program
Customization/Personalization/Quality
1. Marketing
graduates will be pleased (i.e., satisfied) with the quality of the
Marketing curriculum and instructors.
2. Employers
of our Marketing graduates will be pleased (i.e., satisfied) with their
FACT-based skills and competencies.
Sixty
semester credits, including the BUSCORE and 28 additional credits as
listed below:
Required
Courses (17
credits)
Acct 312
Managerial Accounting OR
Acct 314
Cost Accounting
Bsad 280
Applied Quantitative Methods
Mktg 331
Buyer Behavior
Mktg 334
Marketing Research
Mktg 338
Marketing Technology and Application
Mktg 438
Marketing Management
Students may
select any combination of at least 11 credits from Mktg 332, 335, 336,
337, 432, 433, 437, 491; Mgmt 343, 441 (with at most one course from Mgmt
343, 441); Bcom 306, 307, 405 (with at most two courses from Bcom 306,
307, 405). The Marketing faculty recommends the Advanced Business
Communication Certificate for Marketing majors.
If a student
has identified one of the following career plans, the student should
complete the courses as recommended:
Distribution—Recommended
courses: Mktg 336, 437; Mgmt 343; plus at least one course from Mktg 335,
337, 432, 433, 491; Bcom 306, 307, 405.
Promotion—Recommended
courses: Mktg 332; Bcom 405; plus at least two courses from Mktg 335, 336,
337, 432, 433, 437, 491; Mgmt 343.
Retailing—Recommended
courses: Mktg 332, 432; Mgmt 441; plus at least one course from Mktg 335,
336, 337, 433, 437, 491; Mgmt 343; Bcom 306, 307, 405.
Professional
Sales Emphasis (Code
840-001)
Students may
select the Professional Sales emphasis designed to prepare them for
competence in oral persuasion skills, proposal preparation, negotiating,
relationship management, and sales force management.
Objectives for
the Professional Selling Emphasis
The
Professional Selling majors will be able to achieve the BBA and general
Marketing major objectives. In addition, the following objectives apply to
Professional Selling majors. Students will:
Functional
Knowledge
1. have an
in-depth understanding of the selling functions.
2. understand
the uses for modern technology in the sales process.
3. understand
the relationship between sales and the other marketing variables.
4. be able to
recognize ethical concerns and issues in the selling process.
Communication
Skills
1. have the
listening, relationship building, and interpersonal skills necessary to
function effectively in selling situations.
Teamwork
1. be able to
build effective sales teams.
Sixty
semester credits, including the BUSCORE and 28 additional credits as
listed below:
Required
Courses (23
credits)
Acct 312
Managerial Accounting OR
Acct 314
Cost Accounting
Bsad 280
Applied Quantitative Methods
Mktg 334
Marketing Research
Mktg 337
Professional Selling
Mktg 338
Marketing Technology and Application
Mktg 433
Sales Management
Mktg 438
Marketing Management
Mktg 490
Advanced Sales Topics
Plus five
credits from Mktg 331, 332, 335, 336, 432, 437, 491; Mgmt 343; Bcom 306,
307, 405 (with at most one course from Bcom 306, 307, 405). Mktg 332, 335,
432, 437 or Mgmt 343 are strongly recommended.
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MINOR:
MARKETING (Code 840-401)
Twenty-seven
semester credits, including the Minor Core (Acct 201, 202; Econ 103, 104;
MIS 240) plus Mktg 330; nine credits from Mktg 331, 332, 334, 335, 336,
337, 432, 433, 437.
Note 1:
Students selecting this minor must satisfy the College of Business
admission requirements prior to enrollment in 300/400 level courses in the
College of Business.
Note 2: If
your major is in the College of Business, a minimum of 12 credits in each
program must be unique to the program (not overlap the companion programs)
and Econ 103 and 104 may not be counted towards these unique credits.
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