2008-2009 UNIVERSITY CATALOGUE

MKTG - Marketing

210 Service-Learning in Marketing
1 cr. F, Sp, Su.
SL-Full
S/U only grade basis
Students must complete 30 hours of volunteer service. Type of service must be approved by your faculty supervisor. A journal must be kept throughout the service-learning project documenting when, how long, and the type of activity. The service-learning project must be completed within one calendar year (preferably one semester). Assignments outstanding longer than this will be graded unsatisfactory.

330 Principles of Marketing
3 crs. F, Sp, Su.
P: ECON 103 and 104, ACCT 202, IS 240, and completion of
54 crs or consent of instructor
P: Admission to College of Business required
The marketing function is critical to the success of every organization around the world. This course examines how profit and nonprofit organizations identify and evaluate customer needs; select target markets; and create, price, promote, and distribute need-satisfying products/services to individuals, organizations, and society. This course contains an integrated communication component.

331 Buyer Behavior
3 crs (3-0). F, Sp.
CD1
P: MKTG 330 or concurrent enrollment. Psyc 310, Consumer
Psychology, cannot be substituted for this course.
P: Admission to College of Business required
Minimum junior standing
Examines the personal characteristics and external forces influencing the buyer’s purchase behavior. Includes an emphasis on implications for marketing strategy development.

332 /532 Marketing Communications and Promotion Analysis
3 crs (3-0). Sp.
SL-Optional
P: MKTG 330
P: Admission to College of Business required
Minimum junior standing
Integrated marketing communications and its applications in advertising, direct marketing, sales promotion, personal selling, internet marketing, and public relations. Emphasis on promotional campaign strategies, implementation and evaluation, including category management assessment, marketing databases, media selection, and campaign effectiveness.

334 /534 Marketing Research
3 crs (3-0). F, Sp.
SL-Optional
P: BSAD 280, MKTG 330
P: Admission to College of Business required
Minimum junior standing
Emphasis on the application of research techniques in the marketplace and role of marketing information within the firm as a management tool in decision-making. This course contains an integrated communication component.

335 /535 International Marketing
3 crs (3-0). F, Sp.
FC
P: MKTG 330
P: Admission to College of Business required
Minimum junior standing
Principles, policies, and problems of marketing goods in international markets. Concepts, strategies, and policies of world trade and multinational firms.

336 Business Logistics Management
3 crs (3-0). F, even-numbered years.
P: MKTG 330
P: Admission to College of Business required
Minimum junior standing
Examines the flow of materials and information through the logistics pipeline from a systems perspective. The strategic management of areas such as supply chain relationships, LIS, distribution, materials movement and storage, inventory levels, and trans-national tactics are stressed.

337 Professional Selling
3 crs (3-0). F, Sp.
P: MKTG 330 or concurrent enrollment
P: Admission to College of Business required
Minimum junior standing
A behavioral, pragmatic study of the process of personally persuading prospects to buy products, services, or ideas, leading to the mutual satisfaction of the goals of both buyer and seller.

338 Marketing Analytics and Technology
3 crs (3-0). F.
P: IS 240, MKTG 330 or concurrent enrollment
P: Admission to College of Business required
Special course fee required
Analytical approaches to marketing decision-making using software and database (e.g., Nielsen retail databases, among others). Emphasis will be placed on Internet marketing, customer relationship management, retail and survey/statistical analyses.

398 Internship Program I
1-3 crs. F, Sp, Su.
SL-Optional
Full-time equivalent
P: Admission to College of Business required
Minimum junior standing
Course may be taken for a maximum of 3 credits
Special course fee required
Acceptance in Internship Program. See description under College of Business. A maximum of three credits of Bsad, Mgmt, and Mktg 398 may be applied to the 120-credit graduation requirement. Students must have the service- learning option approved prior to starting the Internship.
Get form from Career Services, Schofield 230
Students will participate in work experiences related to their area of interest.

399 Independent Study Projects
1-4 crs. F, Sp, Su.
P: Admission to College of Business required
Minimum junior standing
Get form from department office

432 Retail Management
3 crs (3-0). F.
P: MKTG 330
P: Admission to College of Business required
Minimum junior standing
The study of the retail function and its role in the exchange process. Topics include consumer behavior, retail pricing, store location, merchandising, vendor relationships, and human resource management.

433 /633 Sales Management
3 crs (3-0). Sp.
P: MKTG 330
P: Admission to College of Business required
Minimum junior standing
Positions in sales management are among the first managerial assignments many business students receive. This course focuses on defining the strategic role of the sales function and sales organization, developing and directing a sales force, and evaluating sales force performance. Role playing will be used to help students experience realistic management scenarios.

437 /637 Business-to-Business Marketing
3 crs (3-0). F.
P: MKTG 330
P: Admission to College of Business required
Minimum junior standing
Studies the marketing strategies characteristic of institutions, government, industrial, and other marketing environments which do not directly target the final consumer. The unique characteristics of these markets and the implications for strategic marketing management provide the focus for this course.

438 /638 Marketing Management
3 crs (3-0). F, Sp.
CP
P: MKTG 330
P: Admission to College of Business required
Minimum junior standing
Designed as the capstone course in marketing. All the ideas and concepts presented in other marketing courses are integrated and brought together via the application of marketing tools, principles, and theories, as experienced through case studies and problem solving. The role of the marketing executive in business is emphasized.

490 Advanced Sales Topics
3 crs (3-0). Sp.
P: MKTG 337
P: Admission to College of Business required
Application of research skills to develop an in-depth analysis of one company’s sales structure and its position relative to its competitors. A semester-long project will incorporate field study and database research identifying different sales structures and advantages.

491 Selected Topics
1-3 crs.
P: Admission to College of Business required
Minimum senior standing
Small groups will study topics selected because of a special interest on the part of students or faculty.

495 Directed Projects
3 crs.
P: Admission to College of Business required
Minimum senior standing
May be repeated - additional restrictions may apply
Get form from department office
Internship experiences in business situations relevant to student’s major field of study; under supervision of faculty member.

498 Internship Program II
1-3 crs.
SL-Optional
Full-time equivalent
P: Admission to College of Business required
Minimum senior standing
May be repeated - additional restrictions may apply
Special course fee required
Acceptance in Internship Program. See description under College of Business. Additive credit only. May not be applied to the 120-credit graduation requirement. Students must have the service-learning option approved prior to starting the Internship.
Get form from Career Services, Schofield 230
Students will participate in work experiences related to their area of interest.

499 Independent Study Projects
1-4 crs.
P: Admission to College of Business required
Minimum senior standing
May be repeated - additional restrictions may apply
Major in field of study
Get form from department office

730 Marketing Analysis Foundation
2 crs. F, Sp.
No credit if taken after MKTG 330
Special course fee required
Not for MBA degree credit
Analysis of problems related to the development of marketing strategy. Attention is focused on identifying a target market, allocating resources to the marketing mix, and examining the impact of environmental variables on management decisions.

797 Independent Study
1-3 crs. V.
P: Limited to MBA students
May be repeated - additional restrictions may apply
Special course fee required
Get form from department office