2008-2009 UNIVERSITY CATALOGUE

C J - Communication & Journalism

100 Introduction to Forensics
1 cr (1-1). F.
AC; Not for GE
Basic preparation for participation in intercollegiate forensics. Exposure to the fundamentals of competitive forensics events: public address, limited prep, interpretation of literature. Required minimum travel to one intercollegiate tournament. Designed for limited competition.

105 Communication in the Information Age
3 crs (3-0). F, Sp.
GE-IA
Introduction to the development and relationship of interpersonal and mass communication. Survey of interpersonal, group, intercultural, organizational, and mass communication. Analysis of current and emerging communication technologies and media issues in a changing world.

201 Introduction to Interpersonal Communication
3 crs (3-0). F, Sp.
GE-IA
Emphasizes knowledge of the factors and processes affecting communication in relatively unstructured face- to-face contexts, and the development of communication skill in those contexts. Topics include relationships, conflict, self-concept, and self-presentation.

202 Fundamentals of Speech
3 crs (3-0). F, Wi, Sp, Su.
GE-IA; CD1
P: Grade of C or above in ENGL 110 or equivalent
No credit if taken after CJ 204
No credit toward CJ major or minor
Fundamentals of effective public speaking from both speaker and listener perspectives. Preparation, presentation, and evaluation of student speeches. Special attention given to topics related to cultural diversity.

205 Listening
3 crs (3-0). F, Sp.
GE-IA
P: Grade of C or above in ENGL 110 or equivalent
Minimum sophomore standing
Analysis of the nature, process, barriers to, and improvement of listening skills. Frequent testing and measuring of students’ listening skills will occur. Listener and message variables as related to comprehension are discussed.

222 News Reporting and Writing
3 crs (2-2). F, Sp.
Not for GE
P: Grade of C or above in ENGL 110 or equivalent
Credit cannot be earned in both CJ 222 and CJ 235
Minimum sophomore standing
Introduction to news writing and reporting for broadcast, print, and online media. Accuracy, meeting deadlines, information-gathering, news judgment, and balanced reporting are stressed. Selected coverage of community events.

241 Audio and Video Production Process
3 crs (2-2). F, Sp.
Not for GE
P: Grade of C or above in ENGL 110 or equivalent
Special course fee required
Strategies for communicating messages and ideas via the radio and television media; introduction to basic radio and television production equipment, techniques, and vocabulary.

250 Introduction to Organizational Communication
3 crs (3-0). F, Sp.
GE-IA
Communication theories, concepts, skills, and insights required of organizational newcomers are emphasized.

265 Fundamentals of Advertising
3 crs (3-0). F, Sp.
Not for GE
Current theories on advertising’s influence on consumer behavior and society. Advertising’s scope, function, and structure in the mass media.

270 Public Relations
3 crs (3-0). F, Sp.
GE-IA
P: Grade of C or above in ENGL 110 or equivalent
No credit if taken after JOUR 351
Profession and practice of public relations from an organizational communication perspective. Changing roles, future career opportunities, ethical and legal issues, research techniques; developing effective communication with client, media, consumer, stockholder, governmental, organizational, and employee publics.

273 The Literature of Fact
3 crs (3-0).
Not for GE
Cross-listed with ENGL 273
Credit cannot be earned in both ENGL 273 and CJ 273
Survey of nonfiction works (reportage, autobiography, travel, and nature writing) which combines factual reporting with literary techniques to reveal American society.

280 Visual Communication
3 crs (3-0). F, Sp.
GE-IA
A survey of visual messages in a variety of media. Emphasis on evaluating the internal qualities of visual communication—shape, type, color—and external qualities such as history and culture.

284 Introduction to Photography
3 crs (2-2). F, Sp.
Not for GE
Not available for juniors or seniors
Special course fee required
Audit by permission of instructor only.
A beginning course in working with camera capture and output using current software and hardware digital technologies. Color theory and historical perspective included. The course will emphasize producing a portfolio of photojournalistic work.

300 /500 Research Methods
3 crs (2-1). F, Sp.
Not for GE
P: Completion of 45 credits; grades of C or above in
CJ 105 and one of the following: CJ 201, 222, 235,
241, 250, 265, 270
P: Limited to communication, journalism, and mass
communication majors and minors
Minimum resident and total GPA of 2.50
Study of research methods, measurement techniques, and data analyses (quantitative and qualitative) common to communication, journalism, and mass communication. Emphasis on basic information-gathering and research skills needed to design, conduct, and critically consume research.

301 /501 Intercultural Communication
3 crs (3-0). F, Sp.
GE-IA; CD2
P: Grade of C or above in CJ 201 or 202 or 204
Minimum sophomore standing
Minimum resident and total GPA of 2.50
Develops an awareness, appreciation, and understanding of the complexity of communicating across different cultures. Analysis and application of appropriate principles and theories.

302 /502 Human Communication Theory
3 crs (3-0). F.
Not for GE
P: CJ 300 or concurrent enrollment
Minimum sophomore standing
Minimum resident and total GPA of 2.50
Theoretical genres for the study, analysis, and practice of effective communication. General theories of human communication, contextual theories of interpersonal, group, organizational, public, and mass communication.

304 /504 Professional Speaking
3 crs (3-0).
GE-IA
P: C or above in CJ 202 or 204
Minimum resident and total GPA of 2.50
Principles of presentational speaking in organizational and professional contexts. Special attention given to visual aids.

307 /507 Small Group Communication
3 crs (3-0). F, Sp.
GE-IA
Minimum sophomore standing
Minimum resident and total GPA of 2.50
Theories, concepts, and skills to improve small group communication. Includes principles of group dynamics, decision-making, problem-solving, interpersonal conflict, leadership, and team-building.

310 /510 Communication Criticism
3 crs (3-0). F.
GE-IA
P: C or above in CJ 202 or 204
Minimum sophomore standing
Minimum resident and total GPA of 2.50
Traditional and contemporary rhetorical perspectives applied to the analysis and criticism of communication in contemporary society.

311 Mass Media History
3 crs (3-0).
Not for GE
Minimum sophomore standing
Highlights the origins, growth, and evolution of America’s mass media from their early Western European background to the diversity of the modern day.

314 Mass Media and Popular Culture
3 crs (3-0).
GE-IA
P: CJ 105
Popular culture is the result of human communicative activity, primarily via the mass media. This course is an examination of the relationships between mass media, popular culture, and society.

315 /515 Freedom of Expression
3 crs (3-0).
GE-IA
A study of the origins and evolution of the ideas behind the American concept of free speech and press.

317 Women and the Mass Media
3 crs (3-0).
GE-IA
Cross-listed with WMNS 317
Credit may not be earned in both C J 317 and WMNS 317
Minimum sophomore standing
Reading, writing, and discussion about news coverage of women; language and gender; images of women in advertising; mass media careers for women; and women’s media. Emphasizes collaborative learning and research.

319 International Communication
3 crs (3-0).
GE-IA
The structure and content of mass communication around the world. Problems in the flow of information both within and among nations.

321 Public Affairs Reporting
3 crs (2-2). F, Sp.
Not for GE
P: CJ 300 or concurrent enrollment; grades of C or above
in CJ 105 and 222, or both 265 and consent of
instructor
P: Limited to journalism majors and minors
Minimum resident and total GPA of 2.50
Study and practice of news reporting and writing at community level. Special attention given to source development, interviewing, finding, and using government records and documents.

323 News Editing and Design
3 crs (2-2).
Not for GE
P: Grades of C or above in CJ 105 and 222 and 300, or
both 265 and consent of instructor
Minimum resident and total GPA of 2.50
Study, analysis, and practice in publication editing and design. Copy improvement and flow, page design and layout. Use of electronic editing and design equipment.

335 Radio-Television News Editing
3 crs (2-1). F.
Not for GE
P: C or above in CJ 105, 222, 241, and 300
P: Limited to journalism majors and minors
Special course fee required
Field trip(s) required
Instruction and experience in preparing newscasts. Includes reporting, writing, and editing local news and preparing video and audio for newscasts.

350 /550 Human Resource Development
3 crs (3-0). F, Sp.
Not for GE
P: Grades of C or above in CJ 300 and CJ 307, or
P: Grades of C or above in BSAD 280 and MGMT 340
Minimum resident and total GPA of 2.50
Introduction to the human resource development field, emphasizing training and development. HRD needs assessment; design, delivery, and evaluation or programs for employee development.

355 /555 Organizational Communication Systems
3 crs (3-0).
Not for GE
P: Grade of C or above in CJ 300, PSYC 271, SOC 332, or
BSAD 280
Minimum junior standing
Minimum resident and total GPA of 2.50
Theories and techniques for assessing organizational communication needs and developing effective communication systems. Student teams will analyze communication of campus organizations.

357 /557 Professional Interviewing
3 crs (3-0). F, Sp.
Not for GE
P: C or above in CJ 300 or concurrent enrollment
Minimum resident and total GPA of 2.50
Theories, concepts, and skills of interviewing which administrators apply to their various communication and managerial tasks. Special focus on informational, employment, and appraisal interviewing.

362 Advertising Media Planning
3 crs (3-0). F, Sp.
Not for GE
P: C or above in CJ 105, 265, and 300
P: Limited to communication, journalism, and mass
communication majors and minors
Minimum resident and total GPA of 2.50
Understanding the basic principles, objectives, and research data by which media plans are devised and strategically implemented.

365 Advertising Writing and Design
3 crs (3-0). F, Sp.
Not for GE
P: C or above in CJ 105, 265, and 300
P: Limited to communication, journalism, and mass
communication majors and minors
Minimum resident and total GPA of 2.50
Principles and practice of advertising message development using writing and design skills. Emphasis on research, strategic planning, concept formation, and idea presentation.

370 Magazine Editing and Design
3 crs (3-0).
Not for GE
Minimum junior standing
Minimum resident and total GPA of 2.50
Study of editorial, business, and administrative procedures for general and special interest magazines. Production of prospectus and an original on-line magazine.

373 Writing for Public Relations
3 crs (2-2). F, Sp.
Not for GE
P: Grade of C or above in ENGL 110 or equivalent
P: Grade of C or above in CJ 222, 270, and 300
P: Limited to communication, journalism, and mass
communication majors and minors
Minimum sophomore standing
Minimum resident and total GPA of 2.50
Instruction and practice designed to develop the professional writing skills expected of public relations practitioners, emphasizing the different approaches required for different audiences and media.

374 /574 Public Relations Research Methods
3 crs (3-0). Sp.
Not for GE
P: C or above in CJ 270 and CJ 300 and one of the
following: MATH 245, 246, PSYC 265, or SOC 331
Minimum resident and total GPA of 2.50
Principles of public relations research and their application to problems and cases. Uses of public relations research; research design; methods for gathering and analyzing information; reporting and utilizing research findings. Considers formulative and evaluative research.

380 Visual Communication Graphics
3 crs (3-0).
Not for GE
P: C or above in CJ 280 or consent of instructor
Advanced study of graphic details that set an expert communicator’s work apart from others’ work. Course activities emphasize problem-solving to meet the unique needs of individual visual projects.

384 Advanced Photocommunication
3 crs (2-2). Sp.
Not for GE
P: B or above in CJ 284 or ART 281; have own 35 mm
camera
Minimum sophomore standing
Special course fee required
Audit by permission of instructor only.
An advanced course in photographic communication using a variety of methods and applications, including photojournalism, nature, portrait, and travel photography.

397 Student Academic Apprenticeship
1-3 crs.
Not for GE
P: 12 or more credits in CJ, with grade of B or above in
the course in which the student will be apprenticed
Minimum junior standing
Minimum resident and total GPA of 2.80
Course may be taken for a maximum of 6 credits
No more than three credits of CJ 397 and CJ 497 can be counted toward the major.
Get form from department office
Qualified students, selected and supervised by faculty members, facilitate teaching and learning in a specific course or courses.

399 Independent Study - Juniors
1-3 crs. F, Sp.
Not for GE
Minimum junior standing
May be repeated - additional restrictions may apply
Get form from department office

406 /606 Persuasion
3 crs (3-0). F.
GE-IA
P: Grade of C or above in CJ 202 or 204
Minimum junior standing
Minimum resident and total GPA of 2.50
Theoretical perspectives for the study, analysis, and design of persuasive communication. Emphasis on ethical, logical, and psychological bases of persuasion.

407 /607 Leadership Communication
3 crs (3-0).
(Formerly C J 457)
Not for GE
P: Grades of C or above in CJ 300 and 307, or
P: Grades of C or above in MGMT 340 and MATH 245 or 246
Minimum junior standing
Minimum resident and total GPA of 2.50
Theories, concepts, and skills for effective leadership communication. Focuses on leader traits, behaviors, influence, values, and ethics; on follower characteristics and needs; on situational variables; and on the influence of gender and diversity on leadership dynamics.

409 Communication Seminar
3 crs (3-0). Sp.
Not for GE; CP
P: Grades of C or above in CJ 300, 301, 302, 307, 310,
406
Minimum senior standing
Minimum resident and total GPA of 2.50
Study and analysis of the roles of interpersonal, small group, and public communication in historical and contemporary American society, including issues of gender and diversity.

412 Mass Media Ethics
3 crs (3-0). F, Sp.
GE-IA
Minimum junior standing
Minimum resident and total GPA of 2.50
Study of ethical theories and their application to mass media ethical problems.

414 /614 Mass Media Law
3 crs (3-0). F, Sp.
Not for GE
P: C or above in CJ 300
Minimum resident and total GPA of 2.50
American law as applied to mass communication constitutional guarantees, libel, privacy, access to information, fair trial vs. free press, source protection, contempt of court, obscenity, copyright, regulation of advertising, broadcasting, and media as a business.

427 Advanced Reporting
3 crs (3-0). F.
SL-Full; Not for GE
P: Grades of C or above in CJ 300 and 321
P: Limited to journalism majors and minors
Minimum sophomore standing
Minimum resident and total GPA of 2.50
Study and use of advanced reporting techniques, including computer-assisted reporting. Special emphasis is placed on research and writing skills.

429 Journalism Seminar
3 crs (3-0). Sp.
Not for GE; CP
P: Grades of C or above in CJ 222, 300, and 321;
completion of CJ 427 or 335; completion of or
concurrent enrollment in CJ 412 and 414
P: Limited to journalism majors and minors
Minimum senior standing
Minimum resident and total GPA of 2.50
Optional field trips Capstone course for broadcast and print journalism emphases
Course assesses student’s mastery of research techniques and strategy, collection and analysis of data, interviewing, and writing. Students produce semester-long project intended for publication.

450 /650 Human Resource Development Seminar
3 crs (3-0). Sp.
(Formerly C J 451)
SL-Half; Not for GE
P: Grade of C or above in CJ 350
Minimum junior standing
Minimum resident and total GPA of 2.50
Advanced study of human resource development: emerging issues in HRD; performance management and coaching; management development; organization development and change; HRD in a culturally-diverse environment.

459 Communication Research Seminar
3 crs (3-0). Sp.
SL-Optional; Not for GE; CP
P: Grades of C or above in CJ 105; 202; 300; 307;
201 or 250; 302 or 350; 310 or 315 or 357; and 406 or
355 or 407
P: Limited to Communication: Organizational Communication
and Communication: Public Communication majors
Minimum senior standing
Minimum resident and total GPA of 2.50
Discussion of current research issues in interpersonal, group, intercultural, organizational, and public communication. Students will conduct empirical research projects culminating in both written and oral reports.

466 Advertising Campaigns
3 crs (3-0). F, Sp.
SL-Full; Not for GE
P: C or above in C J 300, 362, and 365
Minimum resident and total GPA of 2.50
Preparation of multimedia advertising campaigns, bringing together all aspects of advertising planning on strategic and tactical levels.

469 Advanced Advertising Studies
3 crs (3-0). F, Sp.
Not for GE; CP
P: Grades of C or above in CJ 265, 300, 362, and 365;
prior completion of or concurrent enrollment in CJ 466
Minimum senior standing
Minimum resident and total GPA of 2.50
Capstone course for advertising emphasis
Course examines advertising’s impact on society, focusing on advertising and social, legal, economic, ethical, diversity, and global issues.

470 /670 PR Crisis Communication Campaigns
3 crs (3-0).
Not for GE
P: C or above in CJ 270 or CJ 300
Minimum junior standing
Minimum resident and total GPA of 2.50
Theory and analysis of the use of public relations campaigns to address crisis situations. Emphasis on the use of public relations campaigns to shape public opinion during crisis.

479 Public Relations Management
3 crs (3-0). F, Sp.
Not for GE; CP
P: Grade of C or above in CJ 373 and 374
Minimum resident and total GPA of 2.50
Capstone course for public relations emphasis
Principles of public relations management and their application to problems and cases. Emphasis on strategy, issues analysis, issues management, and planning.

490 Seminar
1-3 crs.
Not for GE
Minimum junior standing
Minimum resident and total GPA of 2.50
May be repeated - additional restrictions may apply
See current Class Schedule for topic, prerequisites, and restrictions.
Topic and content to be determined by Communication and Journalism faculty based upon student interest and need.

491 Special Topics
1-3 crs.
Not for GE
See current Class Schedule for topic, prerequisites, and restrictions.
Topic and content to be determined by Communication and Journalism faculty based upon student interest and need.

495 /695 Directed Studies
1-3 crs. F, Sp.
Not for GE
Minimum junior standing
Course may be taken for a maximum of 3 credits
Get form from department office
Study of special topics structured to fit the needs, interests, and goals of the students.

497 Advanced Student Academic Apprenticeship
1-3 crs.
Not for GE
P: 24 credits and 3.00 GPA in CJ courses; B or above in
C J 397 and in the course in which the student will be
apprenticed
Minimum senior standing
Minimum resident and total GPA of 3.00
Course may be taken for a maximum of 6 credits
No more than three credits of CJ 397 and CJ 497 can be counted toward the major.
Get form from department office
Qualified students, selected and supervised by faculty members, facilitate teaching and learning in a specific course or courses.

498 Internship
1-3 crs. F, Sp, Su.
SL-Full; Not for GE
P: Grades of C or above in qualifying courses within a
Communication, Journalism, or Mass Communication
sequence; prior approval of adviser, internship
coordinator, and department chair
Minimum junior standing
Minimum resident and total GPA of 2.75
Course may be taken for a maximum of 3 credits
Get form from department office
Application of classroom knowledge and skills in supervised professional activities relevant to the student’s area of emphasis or mass media sequence, at an internship site approved in advance by the Department of Communication and Journalism.

499 Independent Study - Seniors
1-3 crs. F, Sp.
Not for GE
Minimum senior standing
May be repeated - additional restrictions may apply
Get form from department office