210 Service-Learning in Marketing
1 cr. F, Sp, Su.
SL-Full
S/U only grade basis
Students must complete 30 hours of volunteer service. Type
of service must be approved by your faculty supervisor. A
journal must be kept throughout the service-learning project
documenting when, how long, and the type of activity. The
service-learning project must be completed within one
calendar year (preferably one semester). Assignments
outstanding longer than this will be graded unsatisfactory.
|
330 Principles of Marketing
3 crs. F, Sp, Su.
P: ECON 103 and 104, ACCT 202, MIS 240, BSAD 202 or MATH
245; or consent of instructor and completion of 54 crs
Admission to College of Business
The marketing function is critical to the success of every
organization around the world. This course examines how
profit and nonprofit organizations identify and evaluate
customer needs; select target markets; and create, price,
promote, and distribute need-satisfying products/services to
individuals, organizations, and society. This course
contains an integrated communication component.
|
331 Buyer Behavior
3 crs (3-0). F.
P: MKTG 330 or concurrent enrollment. Psyc 310, Consumer
Psychology, cannot be substituted for this course.
Admission to College of Business
CD1
Minimum junior standing
Examines the personal characteristics and external forces
influencing the buyer's purchase behavior. Includes an
emphasis on implications for marketing strategy development.
|
332 /532 Promotion Management and Marketing Communications
3 crs (3-0). Sp.
P: MKTG 330
Admission to College of Business
SL-Optional
Minimum junior standing
Successful organizations utilize promotional principles and
practices to effectively reach global target audiences.
Integrated marketing communications and its application in
advertising, direct marketing, sales promotion, personal
selling, and public relations are examined. This course
emphasizes proven techniques in promotional campaign
strategies, implementation and evaluation, including
emphasis on media selection and assessment. Course projects
with the appropriate focus will satisfy the Service-Learning
Requirement.
|
334 /534 Marketing Research
3 crs (3-0). F, Sp.
P: BSAD 280, MKTG 330
Admission to College of Business
SL-Optional
Minimum junior standing
Emphasis on the application of research techniques in the
marketplace and role of marketing information within the
firm as a management tool in decision-making. This course
contains an integrated communication component.
|
335 /535 International Marketing
3 crs (3-0). F, Sp.
P: MKTG 330
Admission to College of Business
FC
Minimum junior standing
Principles, policies, and problems of marketing goods in
international markets. Concepts, strategies, and policies of
world trade and multinational firms.
|
336 Business Logistics Management
3 crs (3-0). F, even-numbered years.
P: MKTG 330
Admission to College of Business
Minimum junior standing
Examines the flow of materials and information through the
logistics pipeline from a systems perspective. The strategic
management of areas such as supply chain relationships, LIS,
distribution, materials movement and storage, inventory
levels, and trans-national tactics are stressed.
|
337 Professional Selling
3 crs (3-0). F.
P: MKTG 330 or concurrent enrollment
Admission to College of Business
Minimum junior standing
A behavioral, pragmatic study of the process of personally
persuading prospects to buy products, services, or ideas,
leading to the mutual satisfaction of the goals of both
buyer and seller.
|
338 Marketing Technology and Application
2 crs (2-0).
P: MIS 240, MKTG 330 or concurrent enrollment
Admission to College of Business
Special course fee required.
Primary focus will be on database marketing applications
such as contact management, personal information management,
and survey/statistical analysis. On-line data searches and
mapping applications also will be covered.
|
398 Internship Program I
1-3 crs. F, Sp, Su.
Admission to College of Business
SL-Optional
Minimum junior standing
Course may be taken for a maximum of 3 credits
Special course fee required.
Acceptance in Internship Program. See description under
College of Business. A maximum of three credits of Bsad,
Mgmt, and Mktg 398 may be applied to the 120-credit
graduation requirement. Students must have the service-
learning option approved prior to starting the Internship.
Get form from Career Services, Schofield 230
Students will participate in work experiences related to
their area of interest.
|
399 Independent Study Projects
1-4 crs. F, Sp, Su.
Admission to College of Business
Minimum junior standing
Get form from department office
|
432 Retail Management
3 crs (3-0). F.
P: MKTG 330
Admission to College of Business
Minimum junior standing
The study of the retail function and its role in the
exchange process. Topics include consumer behavior, retail
pricing, store location, merchandising, vendor
relationships, and human resource management.
|
433 /633 Sales Management
3 crs (3-0). Sp.
P: MKTG 330
Admission to College of Business
Minimum junior standing
Positions in sales management are among the first managerial
assignments many business students receive. This course
focuses on defining the strategic role of the sales function
and sales organization, developing and directing a sales
force, and evaluating sales force performance. Role playing
and use of interactive video computer simulations help
students experience realistic management scenarios.
|
437 /637 Business-to-Business Marketing
3 crs (3-0). Sp.
P: MKTG 330
Admission to College of Business
Minimum junior standing
Studies the marketing strategies characteristic of
institutions, government, industrial, and other marketing
environments which do not directly target the final
consumer. The unique characteristics of these markets and
the implications for strategic marketing management provide
the focus for this course.
|
438 /638 Marketing Management
3 crs (3-0). F, Sp.
P: MKTG 330
Admission to College of Business
Capstone experience for majors in this department
Minimum junior standing
Designed as the capstone course in marketing. All the ideas
and concepts presented in other marketing courses are
integrated and brought together via the application of
marketing tools, principles, and theories, as experienced
through case studies and problem solving. The role of the
marketing executive in business is emphasized.
|
490 Advanced Sales Topics
3 crs (3-0). Sp.
P: MKTG 337 or MKTG 433
Admission to College of Business
Application of research skills to develop an in-depth
analysis of one company's sales structure and its position
relative to its competitors. A semester-long project will
incorporate field study and database research identifying
different sales structures and advantages.
|
491 Selected Topics
1-3 crs.
Admission to College of Business
Minimum senior standing
Small groups will study topics selected because of a special
interest on the part of students or faculty.
|
495 Directed Projects
3 crs.
Admission to College of Business
Minimum senior standing
May be repeated - additional restrictions may apply
Get form from department office
Internship experiences in business situations relevant to
student's major field of study; under supervision of faculty
member.
|
498 Internship Program II
1-3 crs.
Admission to College of Business
SL-Optional
Minimum senior standing
May be repeated - additional restrictions may apply
Special course fee required.
Acceptance in Internship Program. See description under
College of Business. Additive credit only. May not be
applied to the 120-credit graduation requirement. Students
must have the service-learning option approved prior to
starting the Internship.
Get form from Career Services, Schofield 230
Students will participate in work experiences related to
their area of interest.
|
499 Independent Study Projects
1-4 crs.
Admission to College of Business
Minimum senior standing
May be repeated - additional restrictions may apply
Major in field of study
Get form from department office
|
730 Marketing Analysis Foundation
2 crs. F, Sp.
No credit if taken after MKTG 330
Special course fee required.
Not for MBA degree credit
Analysis of problems related to the development of marketing
strategy. Attention is focused on identifying a target
market, allocating resources to the marketing mix, and
examining the impact of environmental variables on
management decisions.
|
797 Independent Study
1-3 crs. On demand.
Must complete MBA foundation requirements
May be repeated - additional restrictions may apply
Get form from department office
|
