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Student newspaper revamps website

RELEASED: March 16, 2011

Spectator LogoEAU CLAIRE — The University of Wisconsin-Eau Claire student newspaper, The Spectator, launched its new website this semester, offering a more intensive way for students to get their news.

Editor-in-chief Frank Pellegrino, Shorewood, said that while the organization's former website "got the job done," there was a need for something more visually appealing.

"We wanted something more exciting that commanded people's attention," he said.

The first print issue of The Spectator came out in October 1923, and the newspaper offered an online version in 2001 with a site hosted by College Publisher.

During the organization's search for a new designer, seniors Casey Driscoll, Elk River, Minn., and Danielle Ryan, Eau Claire, offered to build a website for no payment.

Driscoll said he wanted to help the organization because he likes helping the campus community in any way he can. In addition, he said, the new website allows for a greater amount of customization.

"These excellent, outside-the-classroom learning experiences are what attracted me to UW-Eau Claire in the first place," he added.

Ryan said she decided to take on the project because she knew it would be an asset to the newspaper.

"I knew that the paper could really excel if given a new and improved online tool," she said. "We wanted to make our new website as approachable and inclusive as possible."

The new site will also help the newspaper build additional revenue through online advertising, as the print edition is currently the primary source of revenue. The website will offer students multimedia coverage, including more slideshows and the potential for video, social media interaction and live coverage of events (via Twitter).

"It's a lot more visually intensive," Pellegrino said.

Students can expect to see more elements added in the future, including a Facebook connection that will allow students to comment on and "like" items.

For more information, visit The Spectator online or contact Frank Pellegrino at spectator@uwec.edu.

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BS/RD/DW

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