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Tip Sheet for the week of April 25, 2011

RELEASED: April 25, 2011

Story Idea
A senior from Osseo is among the authors of two articles that will be published this spring in prestigious marketing journals. Since her freshman year, Ashley Hofer, a communications major and marketing minor, has been part of a faculty-student team that has done extensive research on Super Bowl advertising. "Super Bowl Ads Linked to Firm Value Enhancement" will be published in the Journal of Marketing Development and Competitiveness and "Super Bowl Ad Likeability: Enduring and Emerging Predictors" will be published in the Journal of Marketing Communications. A sports fan, Hofer became interested in Drs. Chuck Tomkovick and Rama Yelkur's work on Super Bowl advertising. Super Bowl ads are an interesting niche within the sports marketing field, Hofer said, noting that her dream is to work in marketing for a professional sports team. You can reach Ashley Hofer at hoferan@uwec.edu.

Story Idea
The "Ask a Scientist" series will feature "Hot News from Space," by Dr. Paul Thomas, professor of physics and astronomy. The presentation, which will begin at 7 p.m. Tuesday, April 26, at the Acoustic Café in downtown Eau Claire, will highlight some of the remarkable achievements of the past year, such as the Messenger spacecraft becoming the first spacecraft to go into orbit around Mercury and the number of planets discovered around other stars exceeding 500. The 50th anniversary of the flight of the first human to orbit the Earth was commemorated this month. These events and upcoming missions, will be discussed. For details, contact Dr. Paul Thomas at 715-836-3615 or thomaspj@uwec.edu.

Story Idea
A new study-abroad program to India will be offered during Winterim 2012. The program will give students firsthand knowledge of the role that India plays as an economic leader and export target for the U.S. and Wisconsin. Wisconsin's exports to India have grown by nearly 30 percent in the last year, and India now stands as Asia's fourth largest economy with an annual growth rate of over 8 percent. For students in business and other disciplines, learning about India's role in the world economy will provide knowledge that will enhance their UW-Eau Claire degree. Students will travel to Shri Ram College of Commerce in New Delhi in January 2012. They'll attend lectures about business, economy, politics, society and the culture of India. They also will tour cultural and historic sites in New Delhi and the cities of Agra, the site of the Taj Mahal, and Jaipur, known for its palace, stone observatory, forts and monuments. The program was developed through a $190,000 grant from the U.S. Department of Education to prepare students and Wisconsin businesses to be more competitive in emerging markets. (See related news release.) Through the grant, "Global Opportunities for Business and Education (GLOBE) with a focus on China and India (CHINDIA)," UW-Eau Claire has offered study abroad programs to China. The grant also supports the development of a new international business major and provides programming to assist small and medium-sized companies in conducting business with China and India. For details, contact Dr. Rama Yelkur at yelkurr@uwec.edu or 715-836-4674.

Story Idea
International performer and speaker Frank Montano, Anakwad will present a concert at 7 p.m. Thursday, April 28, in the Council Fire Room of Davies Center as part of the American Indian Studies, Music and Education Studies Speaker Series. Montano lives on the Red Cliff Reservation in Northern Wisconsin. As a child, he mastered the ukulele, harmonica and guitar, which led to other instruments such as the accordion, mandolin, string guitars, banjo, fiddle, keyboard and drums. In his 30s he started making and playing the traditional woodland flute. Known as an international peacemaker, musician, storyteller and presenter regarding Native American traditions and spirituality, Montano has captivated audiences worldwide. Montano also will speak from 2-3:15 p.m. Thursday in Schneider 111. For details, contact Hannah Moen at moenhi@uwec.edu, or 715-836-4565.

 

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