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Tip Sheet for the week of Feb. 15, 2010

RELEASED: Feb. 15, 2010

Story/Photo Idea
A breakfast fundraiser for the victims of the Haiti earthquake will be held from 8 a.m.-1 p.m. Saturday, Feb. 20, in The Terrace of Davies Center. Among those who will serve pancakes are Chancellor Brian Levin-Stankevich, Provost Patricia Kleine and Assistant Vice Chancellor Beth Hellwig. The event is part of the university's Help for Haiti initiative.

Story Idea
Representatives from the Eau Claire Area Public Schools, the Wisconsin State Public Defenders Office and local experts will talk about health care, crime, education and economic issues in Wisconsin during a discussion titled "Race in Eau Claire." The discussion will run from noon-1 p.m. Thursday, Feb. 18, in Schofield Auditorium. This discussion is part of Black History Month.

Story Idea
During the four months after an Olympics telecast, the stocks of the companies that ran ads during the Olympic Games outperformed the S&P stocks by 4 percent, according to two marketing professors who have done research on Olympics advertisements. The study examines the financial performance of firms that invest in Olympics ads and demonstrates there is a net positive effect. Finance data and the aggregate stock price of the publicly traded firms beat the Standard & Poor's 500 performance by 4 percent in the four months following the games. Given the large market caps involved, an increase of 4 percent over the S&P 500 translates into billions of dollars of stock price improvement for those holding these investments. The findings are important because with increasing attention being paid to marketing accountability, firms must justify advertising expenditures with financial results. For details, contact Dr. Rama Yelkur at 715-836-4674 or yelkurr@uwec.edu, or Dr. Chuck Tomkovick at 715-836-2529 or tomkovcl@uwec.edu.

Visiting Expert
Education strategies designed to improve interactions between students and teachers to help student learning will be the topic of a presentation by Dr. Christine Johnston during the Martin Mogensen Education Lecture Tuesday, Feb. 16. "The 'Lost in School' Phenomenon: The Challenge Facing 21st Century Educators" lecture will begin at 4:30 p.m. in the Schofield Auditorium. The lecture series honors Martin Mogensen, a 1952 UW-Eau Claire graduate who became one of the first victims of school shootings in the U.S. when he was killed by a student in the Tomah school where he was principal. His daughters, Marti Mogensen and Margaret Mogensen Nelson Brinkhaus, both UW-Eau Claire graduates, and other family members and friends support the lecture series through the Martin Mogensen Education Lecture Fund. Johnston is a UW-Eau Claire graduate and serves on the College of Education and Human Sciences advisory board. The Eau Claire Area School District and UW-Eau Claire will offer area teachers workshops with Johnston. For details, contact Dwight C. Watson at watsondc@uwec.edu or 715-836-2013.

Photo Ideas
Winter Carnival — 2010 "Shiver and Shake It" — is set for Feb. 18-21.
The celebration features a number of outdoor recreation activities. Events that may provide photo opportunities include:

  • Dogsledding, 1-3 p.m., Thursday, Feb. 18, Central Campus Mall.
  • Ice Fishing Tournament, 10 a.m.-3 p.m., Saturday, Feb. 20, Lake Altoona. More information is available online.
  • Ping-Pong Tournament, 3-5 p.m., Sunday, Feb. 21, Higherground, Crest Wellness Center on upper campus.

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