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Tip Sheet for the week of Oct. 5, 2009

RELEASED: Oct. 5, 2009

Visiting Expert
Ecological sustainability as a source of profit and competitive advantage in business will be the topic of an Oct. 8 presentation
at UW-Eau Claire. Gunnar Andréen, former executive vice president and chief operating officer of Sophus Berendsen AS and former president of Tvattman AB, two leading European companies, will present "Necessity, Opportunity, Profit: A Winning Combination for Environmental Sustainability in Business" from 2-3:15 p.m. and again from 3:15-4:45 p.m. in Schofield Auditorium. Under Andréen's leadership, Berendsen — a leading European supplier of textile, hygiene and safety solutions — reduced its consumption of water, energy and chemicals by almost 50 percent, making the company a pioneer in protecting the environment. He will introduce The Natural Step framework and discuss how companies use it to integrate ecological sustainability into their business strategies and operations. He also will discuss his work at Berendsen, where he gained consensus among his employees, benchmarked energy consumption and increased energy efficiency while reducing the company's CO2 emissions. In 2004, Andréen founded G. Andréen AB, a consulting firm based in Sweden. Andréen's clients include Eau Claire-based Huebsch Services. For more information, contact Gretchen Hutterli, assistant dean for external affairs in the College of Business, at 715-836-5930 or hutterga@uwec.edu.

Story Idea
The Women's and Gender Equity Center at UW-Eau Claire will host an event intended to educate students about coming out to family and friends from 7-9 p.m. Oct. 7 as part of celebrating LGBTQ Awareness Month. The event will be held in Davies Theatre. Local authors Paul and Hjordy Wagner will share their experiences with their sons coming out and discuss their book, "Ready or Not... They're Gay." For more information, contact David Gardner at 715-836-2693 or gardnedc@uwec.edu.

Story Idea
Dr. Stephen Drucker, professor of chemistry, received a $222,318 grant from the National Science Foundation. The project's goal is to improve the understanding of photochemical reactions, chemical reactions that are initiated by the energy from light. In his experiments, Drucker uses light from a high-precision laser to mimic the sun, but under the controlled environment of a laboratory. His research can help other chemists predict or simulate the result of molecular collisions that lead to reactions. It could help scientists design new kinds of materials or interfere with the progress of destructive chemical reactions. For details, contact Drucker at 715-836-5390 or druckers@uwec.edu.

Campus Expert
Religious violence in the Middle East will be the topic of an Oct. 4 lecture by Dr. Charlene Burns, associate professor of religious studies. Burns will present "Religions, Cultures, and Violence in the Middle East" at 1 p.m. at Grace Lutheran Church
in Eau Claire as part of the Haas Lecture Series. She will discuss theories about the causes of religious violence. Burns traveled to Egypt and Qatar in May as part of a delegation of American citizens invited by the National Peace Foundation and the Islamic Society of North America to participate in a people-to-people exchange program between the United States and countries in the Middle East. For details, contact Burns at burnscp@uwec.edu or 715-836-2930 or 715-836-2545.

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