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Princeton to appear with OK Go Nov. 12 at
UW-Eau Claire

RELEASED: Nov. 3, 2009

Princeton

EAU CLAIRE — Princeton, an indie pop band from Los Angeles, will appear as special guest at the Nov. 12 OK Go concert at the University of Wisconsin-Eau Claire. Doors will open at 7 p.m. for the show in Zorn Arena.

Growing up on Princeton Street in Santa Monica, twin brothers Jesse and Matt Kivel and their childhood friend Ben Usen started playing together as a group in the late 1990s. They officially formed Princeton during a yearlong stay in London in 2005. With the addition of drummer David Kitz, the band first gained attention in 2008 with the conceptual four-song EP "Bloomsbury," a breezy dance-pop confection about the imaginative group of British intellectuals. In September Princeton released its debut album, "Cocoon of Love."

OK Go, the band that created the decade's most-viewed music video — the treadmill-choreographed "Here It Goes Again" — is touring internationally in support of its upcoming album, "Of the Blue Colour of the Sky," to be released Jan. 12 on Capitol Records.

General admission tickets are $15 ($10 with a UW-Eau Claire student ID card) at the Service Center in the east lobby of UW-Eau Claire's Davies Center. Patrons also may charge their tickets to MasterCard, Visa or Discover when they order by phone. Call 715-836-3727 or, outside the immediate Eau Claire area, call toll-free 800-949-UWEC. A $3 handling fee will be added to all telephone charge orders.

The concert is sponsored by University Activities Commission of the UW-Eau Claire Student Senate.

-30-

JS/JP

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