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Jeffrey Smith to Open Forum Season with
Address on Genetically Modified Foods

RELEASED: Sept. 30, 2008

Jeffrey M. Smith
Jeffrey M. Smith

EAU CLAIRE — Author Jeffrey M. Smith, a leading voice on the health dangers of genetically modified organisms, will speak Oct. 13 at the University of Wisconsin-Eau Claire.

The Forum will open its 67th season with Smith's address, "Seeds of Deception: Genetically Modified Organisms and Your Health," at 7:30 p.m. in Zorn Arena.

Smith's globally respected research captured public attention in 2003 with his first book, "Seeds of Deception: Exposing Industry and Government Lies about the Safety of the Genetically Engineered Foods You're Eating." The book discusses the serious yet unknown side effects of genetically engineered foods. "Seeds of Deception" became the world's bestselling book on the health risks of genetically modified organisms and is credited with motivating changes in consumer buying habits to safer, non-GMO foods.

In his second book, "Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods" (2007), Smith presents 65 health risks discovered in insider documents about GMO safety trials. He argues that the world's most powerful biotech companies bluff and mislead critics, Congress and the Food and Drug Administration about food safety research for the products Americans buy every day.

"Jeffrey Smith raises serious questions concerning the production of genetically modified foods," said Dr. Jane Goodall. "Based on meticulous research, 'Genetic Roulette' offers a chilling reminder that the effects of GM foods on human health are largely untested. And, whilst we cannot assume that all such foods are dangerous, nor can we assume that they are all safe, especially in the long term. Yet in the United States there is no labeling, so these products sneak into households in many different foods."

Smith has written extensively on the GMO issue for more than a decade. He has influenced the first state laws regulating GMOs, and has united leaders to support the Campaign for Healthier Eating in America, an industry and consumer movement to remove GMOs from the natural food industry. He has lectured in 25 countries, counseled world leaders and has been cited by media outlets including The New York Times, The Washington Post, BBC World Service, Nature, the Associated Press, Reuters News Service and Time magazine.

Smith founded and serves as executive director of the Institute for Responsible Technology, a public education nonprofit that works on major public initiatives that shine a spotlight on the dangers of GMOs. Before founding the institute he was the vice president of marketing communications for a GMO detection laboratory, and a consultant to leading industry groups and organizations.

The Forum program will be interpreted for the deaf and hard of hearing. Smith's presentation will be followed by a question-and-answer session and an informal reception.

Tickets for The Forum are $8 for the public, $6 for those 62 and older and UW System or Chippewa Valley Technical College faculty and staff, and $4 for those 17 and younger and UW System or CVTC students. Student tickets are half-price ($2) until the day of the event. On the day of the event, students will be required to pay the full student ticket price. Tickets are available at the Service Center in the east lobby of Davies Center.

Tickets for all campus events also are on sale at the Service Center's ticket office in the main lobby of Haas Fine Arts Center. The ticket outlet is open Monday through Friday from 10:30 a.m. to 1:30 p.m., and is closed during holidays and academic breaks.

Patrons may also charge their tickets to MasterCard or Visa when they order by phone. Call 715-836-3727 or, outside the immediate Eau Claire area, call toll-free 800-949-UWEC. A $3 handling fee will be added to all telephone charge orders.

Wisconsin Public Radio and Community Television have contributed generous promotional support. Best Western Trail Lodge Hotel & Suites (715-838-9989) at 3340 Mondovi Road is the exclusive accommodations partner for The Forum.

Funded by the students of the University of Wisconsin-Eau Claire, The Forum is administered by the Activities and Programs office.

-30-

JS/NW

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