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Student Marketing Group at UW-Eau Claire
Named Organization of the Year by Special Olympics

RELEASED: May 15, 2008

EAU CLAIRE — The University of Wisconsin-Eau Claire division of the American Marketing Association has been named Organization of the Year by the Indianhead Area Special Olympics.

AMA members volunteer at a range of activities each year, said outgoing president Kimberly Olsen.

"We have volunteers at the Special Olympics basketball and gymnastics tournaments, track, field and aquatic events," Olsen said.

Additionally, the organization was a sponsor for the 2008 Polar Plunge, with several members participating. Rachel Roberts, the organization's new president, said they raised $2,000 for the event.

The group also participates in Filling the Dream, where members pump gas for patrons at area Mega Express gas stations. For every dollar of gas purchased, five cents is donated to Special Olympics.

Olsen said AMA's last fundraiser, the Fun Run, raised enough money to make them a top sponsor for the Special Olympics DuRunRun for children, the Polar Plunge and the Law Enforcement Torch Run.

AMA was nominated by Andrea Sullivan, Special Olympics regional director of development. She said the work AMA has done for Special Olympics has been very beneficial to the organization.

"In all, AMA raised over $6,000 for our program within 12 months," Sullivan said. "That is a huge amount of money when you consider these are college students with little time, but lots of heart."

She added that the combined amount of money AMA members raised themselves and helped Special Olympics raise at events is equal to the contributions of other corporate sponsors.

The group was recognized May 10 at the Special Olympics track and field and aquatics meet at North High School. Additionally, AMA will receive a plaque on June 28 at Miller Park in Milwaukee at the Special Olympics Celebration of Area Award Winners dinner.

For more information about AMA, contact Roberts at robertsr@uwec.edu.

-30-

LK/NW

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