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UW-Eau Claire Offers Seminar that Focuses
on Enhancing Advertising Effectiveness

RELEASED: Sept. 27, 2007

EAU CLAIRE — The University of Wisconsin-Eau Claire's Small Business Development Center and the Office of Continuing Education will offer "Getting BIG Marketing Results with Small Ad Budgets" from 8:30 a.m. to 4:30 p.m. Friday, Oct. 19, at the Plaza Hotel & Suites in Eau Claire. This session is planned for service firms, retailers, consumer product manufacturers, non-profit organizations and small business owners.

Dr. Chuck Tomkovick
Dr. Chuck Tomkovick

Dr. Chuck Tomkovick, professor of management and marketing at UW-Eau Claire will be the instructor. His advertising research has been featured in The New York Times, The Washington Times, Advertising Age, Adweek, Fortune, Forbes and many other national media outlets, including broadcast affiliates of CBS, ABC, NBC, FOX, WGN and National Public Radio.

Course highlights include selecting target markets, defining promotional objectives, setting promotional budgets, developing media plans, using creative strategies and evaluating promotional effectiveness. Participants will learn the latest promotional techniques, how to stretch ad budgets and how to communicate better with customers.

The cost to attend is $159 per person and includes instruction, materials, refreshments, lunch and Continuing Education Units (CEUs). Additional program information is available on the UW-Eau Claire Continuing Education/UW Extension Web site.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. For accommodations or program questions, contact Ann Rupnow at 715-836-5811 or toll-free 866-893-2423, email ce@uwec.edu or use the Wisconsin Relay System (711).

The Small Business Development Centers are members of the Wisconsin Entrepreneurs' Network, a coalition of more than 100 partner organizations which provide access to services for small business throughout Wisconsin.

-30-

AR/NW

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