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Tip Sheet for the week of Jan. 29, 2007

RELEASED: Jan. 29, 2007

Story Idea
The Center for Communication Disorders is starting a program this spring to help area teens and young adults with Asperger's syndrome develop skills to live on their own. Asperger's is a developmental disorder in which people have trouble understanding how to interact socially. With help, people with Asperger's can learn skills and modify their behavior. For details, contact Kris Retherford, chair of the communication sciences and disorders department, at 715-836-4905 or retherk@uwec.edu; or lecturer Angie Sterling-Orth at 715-836-3831 or sterliaj@uwec.edu.

Story Idea
Marketing professors Chuck Tomkovick and Rama Yelkur are available to discuss their Super Bowl advertising effectiveness research. Past research showed the millions Hollywood spends to promote new films during the game pays off in huge box office revenues. Recent findings show the best predictor of the overall success of a new movie advertised during the game is the movie's release date. Yelkur and Tomkovich have conducted research on Super Bowl advertising since 1998. Their work has been published in the Journal of Advertising Research and their findings have been reported by media nationwide. You can reach Yelkur at 715-836-4674 or yelkurr@uwec.edu; or Tomkovick at 715-836-2529 or tomkovcl@uwec.edu.

Story Idea
The Institute of International Education named UW-Eau Claire's "Education Abroad: Removing Barriers and Extending the Reach" among the best programs in the country. It's one of only four programs to receive the honor. The program is designed to increase the number of students of color and education and nursing majors who study abroad. For details, contact Karl Markgraf, director of the Center for International Education, at 715-836-4411 or Markgraf@uwec.edu.

Story/Photo Ideas
February is Black History Month. Campus activities this week include:

  • A Jabali Afrika concert will begin at 7:30 p.m. Jan. 30 in Schofield Auditorium.
  • Education professor Mark Clark will give a presentation about black baseball greats from noon-1 p.m. Jan. 31 at Sweetwaters restaurant.
  • Michael Fedo, a former correspondent for The New York Times, will give a Forum presentation titled "A Life Informed by a Lynching." Fedo wrote the book "The Lynchings in Duluth," which tells of the violence that occurred after a rape allegation made in Duluth in 1920. His public talk will begin at 7:30 p.m. Jan. 31 in Schofield Auditorium. He also will talk to African American history classes, taught by Selika Ducksworth-Lawton, at noon and 1 p.m. Jan. 31 in Room 101, Hibbard Hall.
  • The Office of Multicultural Affairs will host a reception from 3:30-5:30 p.m. Feb. 1 in the Tamarack Room, Davies Center.

Story/Photo Idea
HOUSE Day will run from 9 a.m.-4 p.m. Jan. 30 in the Council Fire Room, Davies Center. About 50 landlords and 700-plus students typically attend the event.

Photo Idea


The "Dress for Success Fashion Show" will run from 5:30-6:30 p.m. Jan. 31 in Davies Theater in Davies Center.
Students will model the latest attire for the workplace.

Photo Idea


The Community Action Day and Service-Learning Fair will run from 11 a.m.-3 p.m. Feb. 1 in the Council Fire Room,
Davies center. The event brings together students and community agencies that need volunteers or offer service-learning opportunities.

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