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UW-Eau Claire Part of First Book Effort to Donate Books to Children

RELEASED: Nov. 27, 2006

First Book logoEAU CLAIRE — First Book, an award-winning international nonprofit, and Borders Group Inc. will again team up for a holiday giving campaign.

Through Dec. 31, customers in Borders and Waldenbooks stores will be encouraged to donate money to First Book as they make their purchases. Borders initiated this year's giving campaign with a pledge to donate $50,000 to First Book. All of the funds donated by customers will be converted to gift cards and distributed to Chippewa Valley organizations affiliated with First Book to purchase books for the children they serve.

In 2005, the holiday fundraising drive for First Book raised more than $460,000. The dollars were converted to Borders gift cards and distributed to organizations to buy new books for disadvantaged children.

First Book-Eau Claire is a college advisory board affiliate at the University of Wisconsin-Eau Claire that is part of a national network of First Book advisory boards. It’s comprised of volunteers from all sectors of the community who promote and facilitate the distribution of new books to literacy programs in the Eau Claire area. The Eau Claire advisory board will help distribute to local organizations the funds raised in the 2006 holiday giving campaign.

During the past year, First Book-Eau Claire distributed more than 4,000 books to local programs serving low-income children, including Head Start centers operated by Western Dairyland and the Eau Claire Area School District; Reading Partner Program; Building Bridges Program; Bolton Refuge House; Beacon House; Boys and Girls Club; and Literacy Volunteers.

"First Book-Eau Claire is delighted that Borders and their customers are making a greater commitment to youth literacy," said Donald Mowry, First Book-Eau Claire advisory board chair and director of UW-Eau Claire’s Center for Service-Learning. "This fundraising drive will help support and expand Eau Claire literacy programs that are important to low-income children and their families."

For more information about First Book, which has provided more than 46 million new books to children in need in thousands of communities nationwide, go to their Web site or call 866-393-1222.

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DM/NW

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