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McIntyre Library Kicks Off New Campaign in Honor
of National Library Week

RELEASED: March 30, 2006

UW-Eau Claire softball coach Leslie Huntington
UW-Eau Claire faculty member Dr. Tamara Lindsey

Leslie Huntington (top) and Tamara Lindsey are among the UW-Eau Claire "celebrities" featured on posters for McIntyre Library's National Library Week campaign. (Photos by Rick Mickelson, UW-Eau Claire)

EAU CLAIRE — Next week the McIntyre Library at the University of Wisconsin-Eau Claire is kicking off a new campaign in honor of National Library Week, April 2-8.

Spearheaded by the American Library Association, National Library Week was started in 1958 as a national observance of the contribution of libraries, librarians and library workers to their schools, campuses and communities.

For years ALA has been promoting libraries and literacy by having celebrities pose for "READ" posters. McIntyre Library asked eight campus "celebrities" to pick their favorite books and pose with them for UW-Eau Claire's own set of READ posters. These include the interim chancellor, provost, assistant provost and other faculty and staff. Full-size posters will be exhibited in the library's Grand Corridor, with smaller ones distributed and hung around campus. An accompanying display in the library will offer the reasons why the people featured chose their books.

The library also will have a shelf of library picks and has created a blog for students and faculty to use to share their favorite books. Finally, there will be displays on the various library floors highlighting the McIntyre Library's collections.

"We hope this campaign will be a hit with students and help spread the word about what our library has to offer and the continuing value of libraries in creating an informed and civil society," said Christopher Cox, assistant director of libraries at UW-Eau Claire.

A 2004 survey conducted by the National Endowment for the Arts, " Reading at Risk: A Survey of Literary Reading in America," found that only 47 percent of the U.S. adult population read literature.

"We hope that by promoting reading as part of National Library Week we can help to share the joys of reading with the UW-Eau Claire community," Cox said.

For more information, contact Cox at (715) 836-4454 or coxcn@uwec.edu.

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NW

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