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University of Wisconsin-Eau Claire


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UW-Eau Claire Psychology Students, Professors
Receive Awards at Conference

MAILED: Nov. 25, 2002

         EAU CLAIRE  The Mid-American Association for Behavior Analysis recently honored four University of Wisconsin-Eau Claire psychology majors and two psychology professors with awards for scientific research at the MABA meeting in Kalamazoo, Mich.
         Seniors Mikhail Koffarnus, Unity, Katie Solberg, Eau Claire, Cassie Welch, Wilton, and Dr. Kevin Klatt, assistant professor of psychology, captured first place with their presentation titled “The Effects of Deprivation and Satiation on Preferences of Typical Children.”
         The group explained that the amount of exposure children have to a particular toy before an assessment is made should be taken into consideration when making the assessment.
         Junior Carla Lagorio, Oshkosh, and Dr. Gregory Madden, associate professor of psychology, were awarded third place for their project “Preference Between Equivalent Unit Priced Alternatives.”
         Through their research, Lagorio and Madden found that consumers show a preference between equally priced commodities — a finding not predicted by the economic demand law.
         In their study, consumers chose between small amounts of food available at a low price and twice as much food available at the same unit price.
         The demand law predicts that if income and satiation are not factors, consumers should show no preference between the two. Lagorio and Madden’s subjects, however, preferred larger quantities at the same unit price.
         The four UW-Eau Claire students were competing primarily with graduate students from other schools. According to Madden, only one other poster at the conference was presented by undergraduates.
         UW-Eau Claire’s Office of Research and Sponsored Programs provided support for both the research and the travel for presentations.

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Judy Berthiaume
UW-Eau Claire News Bureau
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(715) 836-4741

Updated: November 25, 2002