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UW-Eau Claire Graphic Designers
Win Five Awards
MAILED: April 3, 2002
EAU CLAIRE — University of Wisconsin-Eau Claire graphic designers have received five awards, including Best of Show, in the 2002 association-wide promotion and marketing competition of the Association of College Unions International.
Winning entries were exhibited and the awards presented at ACUI's 82nd annual conference March 17-20 in Albuquerque, N.M.
UW-Eau Claire's awards recognize four publications designed by Norman Orstad and Jennifer Walde while they were employed in the information design department of University Centers and Programs.
The 2001-02 season booklet for The Forum and Artists Series created by student graphic designer Norman Orstad received first place and was also named overall Best of Show. The 16-page booklet was designed to promote and provide information about the offerings on the annual lecture and performing arts series. The season booklet gave each event an individual identity while tying the programs together into a series and selling season tickets. The booklet was widely distributed and used in the university's regional and national public relations activities.
Orstad's building directory brochure for UW-Eau Claire's Davies Center also received a first place award. The brochure provides visitors to the campus' busiest university center with information about facilities, services and programs. A portion of one of the building's antique stained-glass windows was simplified for the front cover and references the color key to the building floor plan. A natural for the floor plan, the leaded-glass motif was employed throughout the brochure design. The publication is available throughout Davies Center and is mailed to prospective conference clients.
The Summer Session Programs 2001 brochure designed by graphic design coordinator Jennifer Walde was awarded first place in the professional staff category.
The brochure was designed to create university-community awareness of a free series of live performances and fantasy films presented throughout the eight-week summer session last year. To create a fairy-tale summer theme Walde photographed butterflies, layering and blending the images with archival illustrations. The brochure opened to an at-a-glance schedule poster punctuated by artist photos and film stills.
Walde's booklet chronicling the 60 seasons of The Forum lecture series received a third place award. The 48-page booklet documents the history and heritage of what is believed to be America's longest-running continuous lecture series. An oak leaf motif throughout the booklet references the university's seal; a green duplex cover was designed to project that this is a living program series. Chronological and alphabetical listings and photos of Forum speakers since 1942 are informative, impressive, and suggest institutional excellence. Available from the Activities and Programs Office, (715) 836-4833, the publication has been mailed to season subscribers and potential Forum speakers.
Walde is presently a graphic designer for Trails Media Group, Inc., the Madison-area publisher of Wisconsin Trails Magazine, Corporate Report Wisconsin, the Madison Area Guide and other area visitor guides, and Trails Books. From Eleva, Walde received a bachelor of fine arts degree in graphic design from UW-Eau Claire in December 2000. She worked in the information design department from January 1999 to July 2001.
Orstad is currently a graphic designer for Potomac Communications Group, Inc., a public relations firm in Washington, D.C., that specializes in public affairs issues related to energy, technology and the environment. Clients include major corporations, associations and government agencies including the U.S. Department of Energy. From Rogers, Minn., Orstad received a bachelor of arts degree in art from UW-Eau Claire in August 2001. He worked in the information design department from June 2000 until his graduation.
University Centers and Programs is a Student Services unit of the University of Wisconsin-Eau Claire and a longtime member of the Association of College Unions International. ACUI has served the college union and student activities field since 1914, and its members represent nearly 1,000 campuses around the world.
Other institutions recognized in the promotion and marketing competition include California State University-Sacramento, Louisiana State University, Northwestern University, Princeton University, Purdue University, Southern Illinois University-Carbondale, Vanderbilt University, the University of Arizona, the University of Illinois-Urbana, the University of Minnesota, the University of North Carolina-Chapel Hill, the University of North Texas and the University of Wisconsin-Madison. Award winners will be featured in the July 2002 issue of ACUI's magazine, The Bulletin.
UW-Eau Claire News Bureau
Updated: April 3, 2002