This news release describes past events and should be used for historical purposes only. Please note date of release.

University of Wisconsin-Eau Claire
News Bureau • Schofield Hall 201Eau Claire, WI 54702
phone: (715) 836-4741
fax: (715) 836-2900
International Etiquette Expert
To Speak at UW-Eau Claire
MAILED: Sept. 19, 2001

         EAU CLAIRE — Roger Axtell, described by The New Yorker magazine as “the international Emily Post,” will speak at the University of Wisconsin-Eau Claire from 7-7:45 p.m. Wednesday, Oct. 3, in Room 100 of Hibbard Hall.
         Appointed by Gov. Tommy Thompson to the UW System Board of Regents in 1999, Axtell will be in Eau Claire for the Board of Regents meeting being held at the university Oct. 4-5.
         Axtell will offer tips and suggestions to improve communication skills, deal with people overseas and live successfully in our shrinking global village. He has been prized as a speaker both for his expertise and his wit.
         “The program will be a light-hearted trip around the world in the matters of international business, travel, protocol, etiquette, gestures and body language,” said Dr. Karl Markgraf, director of UW-Eau Claire’s Center for International Education.
         Axtell gained his expertise through 25 years of international business travel for The Parker Pen Company. He was vice president for worldwide marketing when he retired and became a full-time professional speaker in 1986.
         The author of nine books, including two bestsellers — “ Do’s & Taboos Around the World, A Guide to International Behavior,” and “GESTURES: Do’s & Taboos of Body Language Around the World” — Axtell has appeared on numerous television talk shows on U.S., Canadian and British broadcasting systems, including NBC’s “Today,” ABC’s “Good Morning America” and CNN’s “International Hour.”
         In 1998, World Trade magazine described Axtell as “one of the twenty-five most influential people in world trade,” which may explain why he also has served as a consultant for three Wisconsin governors, including eight years (1986-94) as special assistant to Gov. Tommy Thompson.
         Following Axtell’s presentation, there will be a reception in the Penthouse of Hibbard Hall.

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UW-Eau Claire News Bureau
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Updated: Sept. 19, 2001