MAILED: June 19, 2000
The offices responsible for university-wide communications and marketing at the University of Wisconsin-Eau Claire will report directly to the chancellor's special assistant, Carole Halberg, effective July 1.
Chancellor Donald Mash announced the organizational change, which affects staff in the News Bureau and the Publications Office. These offices previously reported to the president of the UW-Eau Claire Foundation, Dr. Jack Fistler.
Mash said the change is aimed at helping ensure that university-wide marketing initiatives are coordinated with the institution's overall strategic plan.
"UW-Eau Claire already enjoys a reputation as a quality institution," Mash said. "Building on that reputation is extremely important as the university works to attract even more top students, create partnerships within the community and its residents and businesses, and launch our first-ever international fund-raising campaign."
Halberg's new responsibilities will include leading a Marketing Communications Advisory Committee to oversee the implementation of a university-wide integrated communications plan, as well as supervising the day-to-day activities of the Publications Office and News Bureau. She expects to appoint the committee later in the summer.
"Committee members will oversee the planning process and help ensure that these efforts are integrated throughout the university," Halberg said. "They will be involved in gathering data and insights from internal and external sources and make recommendations as to what's included in the communications plan. They also will monitor and evaluate the plan."
Mash said his executive staff will continue to play a strategic role in identifying marketing initiatives. "The Provost (Ronald Satz) and Jack Fistler play important roles in marketing planning efforts as they relate to our academic programs and the upcoming fund-raising campaign."
Halberg has worked as a special assistant to Mash since he came to UW-Eau Claire in August 1998. She joined the university in 1981, was the alumni director for many years and served as interim president of the Foundation on two separate occasions.
"I have been very involved in a number of marketing-related projects designed to increase UW-Eau Claire's profile in the community," said Halberg, who helped create the university's television commercials that began airing locally last fall. "I'm looking forward to being even more involved as I work closely with the directors and staff of these two departments, as well as the advisory committee."
Janice B. Wisner
UW-Eau Claire News Bureau
Updated: June 26, 2000