| UW-Eau Claire |
News Bureau | |
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Schofield Hall 218 |
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Eau Claire, WI 54702-4004 |
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Hormel Foods Makes $5,000
Gift to UW-Eau Claire |
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MAILED: Nov. 10, 1999
EAU CLAIRE —
Hormel Foods Corp. has made a $5,000 gift to the University of Wisconsin-Eau Claire Foundation.
The gift from the Minnesota-based company was used by UW-Eau Claire's College of Business to buy hardware and software technology, such as ACT! contact management software. ACT! is a leading contact management software program that has more than 1 million users worldwide, said Dr. William Hannaford, professor of management and marketing.
"In my Marketing Technology class, we use ACT! to teach students how to track activities and contacts with sales prospects and existing customers, to schedule activities with them, and to manage daily personal information such as calendars," Hannaford said. "Faxes, e-mail, direct mail, promotions and memos also can be sent to customers using ACT!."
Hormel Foods and UW-Eau Claire have a longstanding relationship, Michael MacLean, manager of professional staffing and recruitment at Hormel Foods, said, adding that Hormel management personnel sit on several UW-Eau Claire College of Business advisory committees.
"Hormel Foods values UW-Eau Claire's business graduates because they are well prepared academically," MacLean said. "They possess a sound work ethic and well rounded leadership skills that have been developed in campus organizations and internships.
"They are capable not only of succeeding in entry level management opportunities but of competing successfully for positions of additional responsibility. It is no surprise that the person most recently promoted to vice president graduated from UW-Eau Claire in 1985."
It's gifts such as the one from Hormel Foods that help the College of Business stay current, said Dr. Robert Sutton, chair of the management and marketing department. "Marketing students will be marketable because they have experience using ACT!," Sutton said.
For information about UW-Eau Claire's Foundation, call Jack Fistler at (715) 836-5630.
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JB
[Administrative Offices]
[News Bureau]
Janice B. Wisner
UW-Eau Claire News Bureau
Schofield 218
(715) 836-4741
newsbur@uwec.edu
Updated: Nov. 10, 1999
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