This news release describes past events and should be used for historical purposes only. Please note date of release.
UW-Eau Claire News Bureau
Schofield Hall 218
Eau Claire, WI 54702-4004
Frank Farley Speaks About
Type T Personalities Nov. 17
phone (715) 836-4741
fax (715) 836-2900

MAILED: Nov. 1, 1999

EAU CLAIRE — Psychologist Frank Farley, an expert on why thrill seeking has become increasingly popular in America, will appear in place of author-filmmaker Sherman Alexie as the first speaker of the 1999-2000 season of The Forum lecture series at the University of Wisconsin-Eau Claire.
"Type T Personalities: Risk-Takers in Our Society" is the title of Farley's presentation, which is scheduled for the same date, place and time as the Alexie program — 7:30 p.m. Wednesday, Nov. 17, in Schofield Auditorium.
Sherman Alexie has accepted a contract with Miramax Films for a movie scheduled for release next summer. The Forum has rescheduled his lecture, "Killing Indians: Myths, Lies and Exaggerations," for 7:30 p.m. Wednesday, April 19, in Schofield Auditorium.
Recognizing a social trend visible throughout America today, Time magazine titled its Sept. 6 cover story "Why We Take Risks." For background on the cause of the trend, the news magazine consulted Dr. Frank H. Farley, Laura Carnell professor of educational psychology at Temple University in Philadelphia. He pinpointed a personality type that is drawn to thrill seeking — the Type T personality. Whether they take their chances on extreme sports, with their money, on dangerous amusement park rides, in their sexual practices or with their careers, risk takers are the Type T personality, Farley says — and the United States is a Type T nation.
"Heading into the millennium, America has embarked on a national orgy of thrill seeking and risk taking," Time reported. "The rise of adventure and extreme sports ... is merely the most vivid manifestation of this new national behavior. Investors once content to buy stocks and hold them quit their day jobs to become day traders, making volatile careers of risk taking. Even our social behavior has tilted toward the treacherous, with unprotected sex on the upswing and hard drugs like heroin the choice of the chic as well as the junkies. In ways many of us take for granted, we engage in risks our parents would have shunned and our grandparents would have dismissed as just plain stupid."
Farley's theories on adventure-taking personalities have been sought by numerous print and broadcast media outlets, including the Associated Press, USA Today, U.S. News and World Report, The New York Times, The Wall Street Journal, ABC-TV's "Good Morning America," CBS-TV's "CBS This Morning" and "48 Hours," NBC-TV's "Dateline" and National Public Radio.
Farley was a member of the UW-Madison faculty from 1966 to 1995. He received his bachelor's and master's degrees from the University of Saskatchewan, Canada, and his Ph.D. from the University of London, England. Former president of the American Psychological Association (APA), he is president of the APA Division of Media Psychology and president-elect of the APA Division of International Psychology.
Tickets for the Sherman Alexie lecture that are dated Nov. 17 will be honored at the Frank Farley program; ticket prices are the same.
Admission is $7 for the general public; $5 for those age 62 and over and UW-Eau Claire faculty/staff; or $3 for those age 17 and under and UW-Eau Claire students. Tickets are available at the University Service Center in Davies Center and will be sold at the door. Patrons also may charge tickets to MasterCard or Visa when they order by phone by calling (715) 836-3727 — or, outside the immediate Eau Claire area, by calling toll-free (800) 949-UWEC. A $3 handling fee will be added to all telephone charge orders.
Those holding tickets for Sherman Alexie's Nov. 17 presentation who wish to attend his Forum lecture on April 19 must exchange their tickets for tickets bearing the correct date. It is recommended that exchanges be made at the University Service Center in advance of the Frank Farley lecture. Service Center hours are 8:30 a.m. to 9 p.m. Monday through Friday, 11 a.m. to 9 p.m. Saturday and 4 to 9 p.m. Sunday.
During the Forum lecture, free parking will be available on campus in the Hibbard, Phillips, Fine Arts and Water Street parking lots.
The Forum is made possible by student funds allocated by the UW-Eau Claire Student Senate.

UWEC [Administrative Offices] [News Bureau]

Janice B. Wisner
UW-Eau Claire News Bureau
Schofield 218
(715) 836-4741

Updated: Nov. 1, 1999