||Schofield Hall 218|
||Eau Claire, WI 54702-4004|
UW-Eau Claire To Welcome|
New Scholars To Campus
MAILED: July 21, 1999|
In the past year, the University of Wisconsin-Eau Claire's efforts to recruit quality students has changed from reactive to proactive.
"Our prospective students are changing," said Julie Severson, public relations specialist for Admissions. "They're savvy consumers and know they have options so they expect more from us.
"Now, more than ever, it's important for us to initiate contact with them and provide answers to their questions before they have to ask."
As a result of the more aggressive recruiting efforts, the university will welcome a top-notch group of incoming freshmen for the 1999-2000 academic year.
Of the 2,000 new freshmen who will attend UW-Eau Claire this fall, 19 percent graduated in the top 10 percent of their high school classes, said Admissions Director Roger GroeneWold, noting that this number is up from 17.6 percent last year. Fifty-two percent of the incoming freshmen graduated in the top quarter of their classes, up from 49 percent last year, and 95 percent of the group graduated in the top 50 percent of their high school class, compared to 92 percent the year before.
The average ACT score for the incoming freshmen is 23.6, an increase of .2 from last year, GroeneWold said.
The male/female ratio stands at 37 percent male, 63 percent female, which happens to be the overall ratio for the entire university, he said.
"Nationally there are more women going on to higher education," GroeneWold said. "There are more women than men in all but two of the UW System four-year universities."
GroeneWold said UW-Eau Claire is attracting higher quality students because of its good academic reputation in the Midwest, its outstanding Honors program and to the revised recruitment efforts.
"Last year, we visited over 300 high schools in Minnesota and Wisconsin, went to three national college fairs and to well over 50 other fairs," GroeneWold said.
Among the new recruitment strategies is the Admissions Office's decision to be more proactive in purchasing names of the top prospective students.
"We purchased names of sophomores and juniors in Wisconsin and some areas of Minnesota who scored well on their ACTs," Severson said. "They're students who we believe will do well here but haven't contacted us."
After purchasing the list, the Admissions Office sends the students a targeted search brochure and invitation to campus. If the student returns the interest card, the Admissions Office continues to keep in touch through personal e-mails, letters and phone calls from current students, along with newsletters, high school visits and campus visits.
"We also consider the Web as a very important source of information," said Severson, adding that the Admissions' Web site is being redesigned so it's more colorful and easier to read. The site also will include such things as electronic program fact sheets.
"There is much more competition (among colleges) for the brightest students," Severson said. "We are an outstanding choice and are doing a better job at getting that word out."
Janice B. Wisner
UW-Eau Claire News Bureau
Updated: July 21, 1999