University of Wisconsin-Eau Claire

Media Memo
News Bureau . Schofield Hall 201 . Eau Claire, WI 54702
phone: (715) 836-4741
fax: (715) 836-2900

Research Relating to Presidential Election Research

 MAILED:  Sept. 28, 2004

Mike Dorsher, assistant professor of communication and journalism at the University of Wisconsin-Eau Claire, is conducting research on the presidential debates to determine if there is any Kennedy/Nixon-type TV effects in the Kerry-Bush and Edwards-Cheney debates.

Dorsher will gather as many student volunteers as he can on the nights of Sept. 30, Oct. 5 and Oct. 13 (he's skipping the Oct. 8 debate because he was concerned that it would be hard to get volunteers to commit on a Friday night). He'll randomly select half of the students to watch the debate on television and the other half will listen to the debate on the radio in another lecture hall.

Immediately following the debate (before the spin begins), Dorsher will have the volunteers complete a survey to help him determine what impact seeing/hearing the candidates vs. only hearing the candidates had on the volunteers' impressions of the candidates and their debate performances.

Dr. Dorsher is available to discuss his research project. You can reach him at (715) 836-5729 or

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 Judy Berthiaume, Director
UW-Eau Claire News Bureau
Schofield 201
(715) 836-4741

Updated: December 28, 2004