
News Bureau
TIP SHEET Week
of Jan. 26, 2004
Current topics of interest in higher education
in western Wisconsin
Story Idea
More than $200,000 in federal work study dollars were paid to UW-Eau Claire
students doing community-service related jobs during the 2002-03 academic year,
an increase of more than $115,000 from the previous year. The dollars total
nearly 23 percent of the university’s federal work study payments for
the year. The federal work study program gives students with financial need
opportunities for part-time, temporary employment, while encouraging them to
gain career-related experience and to help the community. All universities receiving
federal work study must allocate at least 7 percent of funding to community
service jobs. UW-Eau Claire committed three times the required minimum to community
service, allowing students to earn money while helping the region. Don Mowry,
director of the Center for Service-Learning, can discuss the university’s
efforts to serve the community. You can reach him at (715) 836-4649 or dmowry@uwec.edu.
Campus Experts
Chuck Tomkovick and Rama Yelkur, management and marketing faculty members, have
studied Super Bowl ads dating back to 1989, looking at things such as ad likeablity.
They also researched whether the $2 million-plus per 30-second ad rates are
worth the money. Their latest research will be published in the Journal of Advertising
Research this year. Contact Tomkovick
at (715) 836-2529 or tomkovcl@uwec.edu and Yelkur
at (715) 836-4674 or yelkurr@uwec.edu.
UW-Eau Claire's Experts Directory
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Judy Berthiaume, Director
UW-Eau Claire News Bureau
Schofield 201
(715) 836-4741
newsbur@uwec.edu
Updated: January 23, 2004