University of Wisconsin-Eau Claire

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News Bureau . Schofield Hall 201 . Eau Claire, WI 54702
phone: (715) 836-4741
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UW-Eau Claire Graphic Designer
Wins Excellence Awards at Design Competition

 MAILED:  Aug. 27, 2003

EAU CLAIRE — Two publications designed by a University of Wisconsin-Eau Claire graphic designer have received awards of excellence in the University & College Designers Association’s 33rd annual design competition.

Derek Wallen’s brochure for the 2003 Summer Session Programs series, and his instructors guide to the university’s textbook rental system, will appear in the 2003 UCDA Design Show at the association’s annual conference in Boston Oct. 12-15.

Wallen’s design for the instructional resource rental brochure communicates the often complex policies of the UW-Eau Claire undergraduate textbook rental program. An updated, contemporary feel was achieved by using a clean international type style, close-up images of books, and a cosmic Web page-inspired layout that brought unity to the design. The design conveys that an orderly system is in place regarding this operation.

The Summer Session Programs brochure promoted the university’s free summer series of outdoor music and films and provided an at-a-glance schedule poster punctuated by artist photos and film stills. Wallen’s design created the nuance of long-forgotten, fondly remembered, late 1960s-early 1970s fun in the sun. The events presented on the series inspired the collage of summer leisure activities; many images were raided from family photo albums.

Wallen designed the publications while working in the University Centers and Programs information design services area. The brochures were written and edited by information design program manager Juelie Sires.

Wallen, who is from Kenosha, received a bachelor of fine arts degree in graphic design from UW-Eau Claire in December 2002. He worked in the Activities and Programs office as a student graphic designer before joining the information design services staff in January. He recently entered the master of fine arts program at Iowa State University in Ames, Iowa.

The University & College Designers Association promotes excellence in visual communications for institutions of higher education. Judges of the UCDA design competition evaluated nearly 1,500 entries and gave 201 awards in print categories — five gold, eight silver, and 188 awards of excellence. Print entries were judged for excellence in concept, design, illustration, typography and printing, as well as effectiveness, quality, and creativity in solving the problems inherent in institutional design.

University Centers and Programs is a student service unit that serves as the center of campus life.

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JS/NW


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 Judy Berthiaume, Director
UW-Eau Claire News Bureau
Schofield 201
(715) 836-4741
newsbur@uwec.edu

Updated: August 27, 2003