University of Wisconsin-Eau Claire


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UW-Eau Claire Graphic Designers
Take Home Six Awards

 MAILED:  March 18, 2003

EAU CLAIRE — University of Wisconsin-Eau Claire graphic designers received six awards in the 2003 association-wide promotion and marketing competition of the Association of College Unions International. Winning entries were exhibited and the awards presented at ACUI's 83rd annual conference March 2-5 in Chicago.

The awards recognize publications designed by UW-Eau Claire graduates Sarah Karow, Eau Claire, and Derek Wallen, Kenosha, who are employed by University Centers and Programs.

Wallen's promotional campaign for free performances in The Cabin coffeehouse received a first-place award in the student staff division. His active design evokes the feel of live music through the rhythm of black-and-white geometric shapes that echo parts of instruments and musical notes. The quality low-cost promotion proudly states this is quality low-cost programming — and makes the image of a 35-year-old programming tradition fresh and contemporary.

A December 2002 graduate with a bachelor of fine arts degree in graphic design, Wallen created The Cabin promotion for the University Activities Commission of the Student Senate. In January he joined the staff of the information design services area as a graphic design coordinator; he will enter a graphic design graduate program in the fall.

Sarah Karow's work received a total of five awards in the ACUI national competition.

Karow's 2002-03 season booklet for The Forum and Artists Series received first place in the professional staff division, and her promotional campaign for the lecture and performing arts series received a second-place award. Karow created a visual identity to link the events, using design elements that work in a variety of printing methods and formats. The season booklet creates single-event identity while tying the programs together into a series. Visual elements from the booklet are incorporated into event posters, flyers, print ads and programs, reinforcing each event's connection to the series. Consistently designed print ads run in community newspapers, low-cost flyers are distributed shortly before each event, and event programs promote upcoming events.

Karow's dining services promotional campaign received a third-place award in the professional staff division. The four-color booklet introduces students and parents to the various campus meal plans and helps them make their selection. The fresh fruits and vegetables theme was carried through on coupons, gift certificates and posters related to dining service.

A sign that Karow designed to identify the University Service Center received a second-place award in the professional staff division. The range of services is wittily conveyed with colorful icons — original illustrations drawn by Karow. The logo merges the words "Service" and "Center" with a dot that brings two words together as one. A repeating dot/circle pattern attracts the eye and abstractly references marquee lights (event ticket sales), coins (check cashing), and the number of services offered. The sign helps customers find the service area in the visual chaos of Davies Center's west lobby area and increases awareness of the services available to them.

Karow also received a second-place award in the student staff division, for the Summer Session Programs 2002 brochure she created as a student graphic designer. Using the colors of late summer, she created a geometric sun illustration for the brochure's cover. The brochure's attractive design and organization encourages opening it and using it as a poster. The schedule poster is punctuated by photos of artists (in color) and films (in black and white).

A May 2002 graduate who received her bachelor's degree in art and psychology, Karow is a graphic/multimedia designer for Alion Science and Technology, working at Fort McCoy in the Army Reserve Readiness Training Center. She began working in information design services in June 2001, continuing her employment as she has hours available.

University Centers and Programs is a Student Services unit of the University of Wisconsin-Eau Claire and a longtime member of the Association of College Unions International. ACUI has served the college union and student activities field since 1914, and its members represent nearly 1,000 campuses around the world.

Other institutions recognized in the promotion and marketing competition include California State University-Sacramento, Eastern Michigan University, Kansas State University, Louisiana State University, Southern Illinois University-Carbondale, the University of Arizona, the University of Illinois at Urbana-Champaign, the University of Iowa, the University of North Carolina-Chapel Hill and Greensboro, the University of North Texas-El Paso and the University of Wisconsin-Oshkosh. Award winners will be featured in the July 2003 issue of ACUI's magazine, The Bulletin.


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 Judy Berthiaume, Director
UW-Eau Claire News Bureau
Schofield 201
(715) 836-4741

Updated: March 18, 2003