Vol. 5, No. 2Second Week • Summer Session • June 20, 2005

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UW-Eau Claire students create logos for downtown businesses
Reprinted with permission from the June 13, 2005, issue of the Eau Claire Leader-Telegram

By Christena T. O'Brien
Leader-Telegram staff

Before leaving for the summer, UW-Eau Claire students unveiled logos for a handful of downtown business owners.

The unveiling was the final step in a monthlong service-learning project proposed by retired professor Bill Benson and completed by students in assistant professor Jian Luo’s symbology course for graphic design majors.

The owners of Model Train Classics Plus — Bill Anderson and Charles Schaaf — plan to use the logo students created for their business.

“I was so pleased to work with the students,” said Schaaf, who asked students to visit the shop on South Barstow Street. “I wanted them to get a feel for what we’re trying to catch in a logo. We couldn’t be more pleased.”

Seven teams — each consisting of three to four students — worked with business owners to create a logo and business identity package, including letterhead, business cards and envelopes, that captured the feeling of the business and met the owner’s approval.

Students collaborated with their clients throughout the design process, including initial client meetings, store visits, draft critiques and final presentations, said Tiffany Richter of Downtown Eau Claire Inc.

Two seniors, along with associate professor Li-Ying Bao and professor Chris Theo, also participated.

“It was a learning experience,” said Emily Eck, a junior graphic design and sociology student from Germantown. Her group worked with Imagination Station, an education resource store.

“I really enjoyed working with a client,” she said. “It was neat to get weekly feedback from them and work with people who might use the designs we created.”

In addition, the response from business owners was overwhelmingly positive, Richter said.

Impressed with the quality of work and professionalism of the students, 80 percent reported they will use the student-developed logos in new signs and/or marketing, she said.

The response has prompted DECI and UW-Eau Claire faculty to plan additional projects, she said.

Luo found that his students learned a thing or two from the project and “advanced in terms of professional work ethics, open-mindedness and service learning to the community.”

“It’s a win-win thing,” Schaaf said. “These students get some hands-on, one-on-one experience, and we get new logos.”

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Summer Bulletin
Published weekly during the summer session by the UW-Eau Claire News Bureau. News items and notices should be sent to the News Bureau, Schofield 201, by 10 a.m. Monday for publication in the following week’s issue. E-mail submissions to Julie Poquette at poquetjm@uwec.edu are encouraged. Faculty/staff news items are published on a space-available basis.

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