Foundation receives RCU Services
Corp. gift for Carson Park turf project
to bridge non-profit digital divide
2004 election coverage to be
discussed Feb. 5
University Police Chief Backstrom
There's a new dog on campus
Faculty receive extensive media
Campus Campaign 2003-04
Registration for Summer Session begins
UW-Eau Claire Foundation receives
RCU Services Corp. gift for Carson Park turf project
RCU Services Corp. has contributed $100,000 through
the UW-Eau Claire Foundation to help pay for installation of artificial
turf and a new scoreboard at the Carson Park football field. The gift
brings to $500,000 the total amount committed to the $800,000 project.
An effort to replace the current natural grass at Carson Park with artificial
turf began last fall as a result of concerns about the condition and
safety of the playing surface due to heavy use.
“We are thrilled to receive this gift from RCU Services Corp.
as the effort continues to secure all of the funding for this project,”
said Carole Halberg, Foundation president. “This generous contribution
puts the total support committed over the halfway mark, and we’re
on our way to making something great happen for the youth of our community.”
to bridge non-profit digital divide
|Service-Learning Director Donald Mowry
works on project to improve non-profits' information systems.
A project to strengthen the
technology capabilities of local non-profit agencies is under way at
The university will match in-kind a $10,000 Building Social and Economic
Capital planning grant from the Corporation for National and Community
Service through the Learn and Serve America Higher Education Grant program
to fund the planning phase of the project.
The grant is coordinated by the Upper Midwest Campus Compact Consortium,
which includes compacts in Wisconsin, Minnesota and Iowa.
Project leader Donald Mowry, director of Service-Learning, is working
with United Way Executive Director Kris Becker on the project, which
will help local non-profits bridge the digital divide caused by inadequate
organizational technology. Full
2004 election coverage
to be discussed Feb. 5
Area reporters, editors, educators and political
analysts will discuss 2004 election coverage at a Feb. 5 forum in Davies
Center. They'll look at what voters should look for at all levels and
give insight into plans for reporting on the elections. The campus and
community at large are invited to attend and to suggest what they would
like to read, hear and see reported. The forum is sponsored by the campus
chapter of the Society of Professional Journalists in cooperation with
the Western Wisconsin Press Club. Full
University Police Chief
Backstrom, the director of University Police at UW-Eau Claire retired
at the end of January. His retirement
follows a 36-year career in law enforcement, including more than 12
years at UW-Eau Claire.
He served as the director of University
Police since August 1991. Prior to coming to the university, Backstrom
worked for the City of Eau Claire Police Department.
Under Backstrom’s leadership, UW-Eau Claire has achieved the reputation
of being an extremely safe campus, said William Harms, associate vice
chancellor of student services.
“David Backstrom and his officers have played an integral part
in ensuring the safety of our students, faculty and staff,” Harms
said. “He will be missed by all.”
Lt. David Sprick is serving as interim director of University Police.
Read story in The
a new dog on campus
A few weeks ago a new Seeing Eye dog joined Katherine
Schneider in Counseling Services. Garlyn, which is French for "prize,"
is a 27-month-old female golden retriever-Lab mix.
Schneider, who has been blind
for most of her life, went to New Jersey Jan. 3 to be matched with her
dog and train together for three weeks.
training is very intense, like boot camp," Schneider said. "We
would begin at 5:30 a.m. and collapse about 9:30 p.m. for 19 days straight."
Schneider and Garlyn are well on their way to a successful
working partnership, but she says that friends and co-workers can help
by observing a few simple rules:
• When you see Schneider and Garlyn, greet
them in a relaxed manner. Do not rush up to them.
• Let Garlyn make the first advance to
greet you. Don't stare at her — it's unnerving.
• Never follow Schneider and Garlyn when
they are working. Garlyn may recognize you and look back at you rather
than paying attention to her work. This is a serious distraction and
will prevent the team from working safely and effectively.
• Schneider has been taught to correct
Garlyn by using the leash. The leash correction does not hurt Garlyn;
coupled with affection, it results in efficient guide work and good
• Always ask before petting or speaking
to Garlyn. Schneider, on the other hand, is always open to conversation.
Garlyn is Schneider's sixth
Seeing Eye dog and has some big paws to fill — her predecessor,
Carter, worked alongside Schneider for seven years before moving in
with retired nursing professor Marge Bottoms.
Schneider says Carter is enjoying
retirement. "It's going very well, which makes my heart happy."
Also read Leader-Telegram
receive extensive media coverage
Chuck Tomkovick, professor of management and marketing, and Rama Yelkur,
associate professor of management and marketing, received extensive
attention from national and regional media this month for their Super
Bowl advertising research, which focuses on what makes Super Bowl advertisements
likeable and the success of movies promoted during the Super Bowl.
Among the media featuring Tomkovick and Yelkur’s
research are: Fortune magazine; Forbes magazine; the Milwaukee Journal
Sentinel; the St. Paul Pioneer Press; The Washington Times; the News-Tribune
from Puget Sound, Wash.; National Public Radio; Wisconsin Public Radio;
The Spectator; the Eau Claire Leader-Telegram; WEAU-TV 13; WQOW-TV 18;
WMYX, WBOG, WTMB radio of Tomah; WAXX and WAYY radio of Eau Claire and
WWIB of Chippewa Falls. They’ve also talked with journalists from
CNBC and the St. Louis Post-Dispatch.
Tomkovick and Yelkur collaborated with students for
several years on their Super Bowl research. The faculty-student collaborative
research project has received support from UW-Eau Claire’s Office
of Research and Sponsored Programs. The results of their research relating
to the success of movie advertising during the Super Bowl will be published
in the Journal of Advertising Research later this year.
Tomkovick and Yelkur worked closely with the
News Bureau staff this year to identify reporters from regional and
national media who cover advertising. The researchers and News Bureau
then developed a strategy to contact dozens of reporters with information
regarding the Super Bowl advertising research.
2003-04: Advancement funds grow with faculty, staff support
number of UW-Eau Claire departments and programs with Foundation advancement
funds has increased by nearly 50 percent since the start of Fulfilling
the Promise of Excellence, the UW-Eau
Claire Foundation’s ongoing comprehensive fund-raising campaign.
Twenty-one department or program advancement funds have been started
through the Foundation since the fund-raising campaign started in June
2000, bringing to 65 the total number of advancement funds supporting
specific departments or programs. During February, faculty and staff
wishing to participate in Campus Campaign 2003-04 can consider designating
their contributions to start a department advancement fund or contribute
to an already-existing one. Donald Nielsen, sociology department chair,
said his department’s advancement fund allows “emeriti faculty,
alumni and current faculty to contribute in a more focused way to the
programs they wish to support, rather than to a more general fund whose
uses may be less clearly defined.” Full
for Summer Session begins Feb. 9
for UW-Eau Claire’s Summer Session 2004 will begin Feb. 9. Community
members are invited to explore the wealth of educational opportunities
offered at UW-Eau Claire when open registration begins Feb. 24.
“We always try to offer something for everyone during summer session,
and this year is no exception,” said Jan Morse, administrative
officer for Academic Affairs. “There are more than 220 undergraduate
and graduate courses to choose from this summer, including 25 Web-based
courses we’re offering to help meet the needs of people who
find it difficult to come to campus.” Full
story and Summer Session Web