Michael D. Dorsher, Ph.D.
164 Hibbard Humanities Hall 763-688-3472
University of Wisconsin-Eau Claire mailto:firstname.lastname@example.org
Eau Claire, Wis. 54702-4004 http://www.uwec.edu/mdorsher/vitae.htm
Fulbright Scholar post-doctorate research fellowship, McGill University, Montreal, 8/08-5/09
Fulbright Lecture: The Wal-Marting of Canada's Media: How Convenience Gores the Truth
Ph.D. in Mass Communication, University of Maryland, College Park, 8/94-12/99
Master of Public Administration, University of North Dakota, Grand Forks, 8/87-5/90
Bachelor of Arts in Journalism, University of St. Thomas, St. Paul, Minn., 9/74-8/78
CJ 491.002: Entrepreneurial Journalism: spring 2013
Developed this special topics course to help counteract the reduction in major newsrooms’ employment of journalists and creation of content for citizens. The students in this course are developing business plans and pilot websites for nine journalistic enterprises, as well as spending about 25% of their time to a full-class project: devising means to counteract the declining readership and advertising revenues of The Spectator student newspaper. This class wrote most of the questions and introductions for The Spectator readership survey that my CJ303 class is conducting. And once that class calculates the results, the CJ491.002 class will use them to devise a business and editorial reform plan that they’ll present to Spectator leaders.
CJ 412: Mass Media Ethics: summer 2009, spring 2010, fall 2010, spring 2011, fall 2011, fall 2012
Co-authored the text we use, "Controversies in Media Ethics," (Routledge, 2010). Students learn to apply classical and modern philosophy to devise and defend ethical solutions for contemporary dilemmas in journalism, advertising, and public relations. Extended this class into Desire2Learn hybrid classroom for the first time. Won internal grant to adapt this course into an all-online, multimedia, eight-week summer class. I have developed a pre-test/post-test assessment for this course and incorporated my research on hegemony online, “clickers” use, and new media analysis. Piloted teaching a double section of CJ412 in fall 2012, successfully using clickers to keep all 55 students engaged throughout the lectures, class discussions and case study presentations by small groups of students.
CJ 323: News Editing and Design: fall 2009, spring 2010
Reoriented this course to the future of journalism, with students producing and editing a half-dozen websites for students in Advanced Reporting and Public Affairs Reporting. Then I recommended terminating this course, because most newspapers are laying off copy editors, and we needed the resources to offer CJ303: Research Methods for Journalists.
CJ 321: Intermediate Journalism: fall 2009, spring 2010-spring 2013
Students learn to cover government agencies and produce fully triangulated, multimedia stories. Among the websites developed by this class are an all-Soundslides diversity project and several election preview sites that have been featured on the UWEC home page and garnered 1,000-2,000 page views each. I have incorporated my research on multicultural journalists and reporting excellence into this course. In fall 2010, following the termination of CJ323: News Editing and Design, I revised this course to include multimedia editing as well as reporting. As a result of the editing preparation in this course, including pre-tests and post-tests of Dow Jones-like editing tests that I devise, Taylor Kuether last fall completed this class and won a prestigious, highly competitive national Dow Jones editing internship.
CJ 303: Research Methods for Journalists: fall 2011, spring 2012, fall 2012, spring 2013
Developed and earned A&S Curriculum Committee approval for this new course, based on the need for journalism majors and minors to have a research methods course tailored to practices of 21st century journalists. I teach students in this course how to accurate read, interpret and report on polling results, social science research and natural science research. They also learn how to write open records requests, organize and calculate the data they obtain from these records (using Excel spreadsheets and SPSS statistical software), flesh out the data with human sources and then produce charts and stories about the issues raised by their data. Several of these projects have led to ground-breaking stories in The Spectator student newspaper. In fall 2012, this class conducted the first random-sample survey on U.S. presidential debates, with data from 320 students representing all 10,300 undergraduates – and I just submitted a paper on this research for this summer’s AEJMC national conference. This semester, this course is conducting this campus’ first random-sample survey on Spectator readership. This course concludes with a final exam in which students must interpret survey results, calculate crime statistics, read regression tables and write a journalistic lede about data they calculate in a spreadsheet.
IDIS 155: Baseball in Love, Media, Math and Science: spring 2012
Developed this interdisciplinary special topics course as a way to use baseball as the basis for making it fun for students from freshmen to seniors to learn about some of the most complex subjects of a college education: statistics, physics, literature, communication hegemony, interpersonal relationships and race relations. We not only accomplished those goals, we went to two baseball games, and several students in the class said it best/most fun class they’ve had.
Academic Adviser to Communication and Journalism majors
Nominated for the Student Senate’s Academic Advising Award, spring 2006. Having completed two advising training sessions and learned to use the degree audit, course searching and academic advising programs, I am now advising 37 students and have advised up to 68. To facilitate meeting with them, I developed a unique interactive scheduling form lauded as a model by the University Senate. I surveyed my academic advisees in May 2006, and only 10% of them disagreed that I had helped them stay on schedule to graduate in four years.
Faculty Adviser to The Spectator, fall 2001-fall 2005, fall 2006-fall 2007, fall 2009-present
The Wisconsin Newspaper Association named The Spectator the best collegiate newspaper in the state in 2007 and 2003, and its online edition won a 2001 national Pacemaker Award from the Associated Collegiate Press. I initiated annual ethics training day, leading to the newspaper's policies banning ads featuring alcoholic drink specials, politicking by staffers, and editorial endorsements of candidates. Shepherded signing of new three-year printing contract. Devised more-equitable, incentive-based salary and budgeting system, allowing The Spectator to progress from a $20,000 annual deficit to a $60,000 annual surplus and decline a segregated fee allocation from the Student Senate for the first time, removing that conflict of interest. Conducted student-faculty collaborative research that gave the paper its first two systematic readership surveys and an advertising survey, and cut its print run from 7,000 to 6,000 without reducing readership or revenue.
Books and Book Chapters and Published Websites
Gordon, A. D., Kittross, J. M., Merrill, J. C., & Dorsher, M. (2011). Controversies in media ethics (3rd ed.). New York: Routledge. Co-wrote four chapters in this dialectic textbook along with its entire multimedia website.
Dorsher, M. (2011). Website for Controversies in Media Ethics. Retrieved September 5, 2011, from http://www.routledge.com/cw/gordon-9780415963329/. I have contractually checked and updated the Web Links for this site and added a new case study or two in January 2012, August 2012 and January 2013.
Dorsher, M. (2009). Sports journalism, in Christopher H. Sterling (ed.), Encyclopedia of Journalism, Thousand Oaks, CA: Sage.
Dorsher, M. (2009). Sportswriters, in Christopher H. Sterling (ed.), Encyclopedia of Journalism, Thousand Oaks, CA: Sage.
Dorsher, M. (2009). Digital media Europe, in Christopher H. Sterling (ed.), Encyclopedia of Journalism, Thousand Oaks, CA: Sage.
Dorsher, M. (2009). Minneapolis-St. Paul journalism, in Christopher H. Sterling (ed.), Encyclopedia of Journalism, Thousand Oaks, CA: Sage.
Dorsher, M. (2012, August 8). 911 call: ‘We just had a truck go over a tent.’ The Lake Metigoshe (N.D.) Mirror, pp. 1, 20. (Awarded third place among small weeklies’ news stories by the North Dakota Newspaper Association.)
Dorsher, M. (2012, July 18). Jazz teachers really swing at music camp. The Brandon Sun, p. A11.
Jamal, A.; Frederick, E.; Dorsher, M. D. (2010, spring). Factors
influencing Internet adoption by public relations practitioners in
Dorsher, M. (2009, August 19). Pinwheels on the prairie; state's largest wind farm opening. The Bottineau Courant, pp. 1, 2.
Dorsher, M. (2009, January 22). Sides argue in Wal-Mart Canada case. Arkansas Democrat-Gazette, p. C1.
M. (2006, August 30). Masters of the sky: three generations of fliers call
Conference Papers, Posters and Presentations
Dorsher, M. (2012, July). U.S.-Canada radio preview of International Music Camp’s faculty jazz concert. Prairie Public Radio, Bismarck, N.D.
Dorsher, M. (2009, April). The Wal-Marting of Canada's media: how convenience gores the truth. The 2009 Fulbright Lecture at the McGill Institute for the Study of Canada, Montreal, QC.
Dorsher, M. (2009, April). The 2008 debates in the United States and Canada: how U.S. and Canadian viewers, listeners and readers pick their winners. A paper presented to the Midwest Political Science Association national conference, Chicago, IL.
Dorsher, M. (2009, March). Wal-Mart and the media in Canada and the United States. A multimedia presentation hosted by the Rural Development Institute, Brandon University, MB.
To the University
Journalism & Beyond Camp, co-coordinator, 11/05-7/07. Did all of the student and mentor recruiting, curriculum planning, logistics, research and most of the teaching for this weeklong multimedia workshop for high school students of color.
University Senate, Department of Communication and Journalism representative, 9/03-12/07.
Electronic Communications and Publications Administrative Advisory Committee, member, 9/03-12/07. Appointed by Provost Ronald N. Satz as the lone faculty representative. Elected to chair a subcommittee that met weekly to implement a system allowing UW-Eau Claire students to register for their own Web space for the first time.
Campus Media Advisory Committee, voting member as faculty adviser to The Spectator, 9/03-12/07. Authored report suggesting alternatives for alleviating the conflict of interest inherent in Student Senate’s allocation of student segregated fees to campus media organizations.
Ann Devroy Fellowship Committee, member, 4/02-present.
Help select and interview each year's Ann Devroy Fellowship winner; help maintain ties with the fellowship's sponsors at The Washington Post; added Green Bay Press Gazette as a host for the Devroy winner's summer internship; formally introduced 2003 featured speaker Lou Cannon; recruited and introduced 2010 featured speaker Helen Thomas – and 2012 featured speakers Bob Edwards and Gene Weingarten.
Club Baseball, faculty adviser, 2/01-12/07.
Provided off-field advice for back-to-back conference
champions and only non-Division I team to win a berth in the 2004 and 2005
World Series of the National Club Baseball Association, in
Exit interviewer for graduating students, spring 2004.
Completed daylong training session, interviews with seven students graduating in 2004, and a three-hour debriefing session.
CJ Integrated Media Center Subcommittee, member, spring 2002.
Produced working paper, "The I's Have It," on the strengths and challenges of new media for 21st century journalism students.
Baccalaureate Portfolios Assessment Committee, member, 6/01.
Worked for a 40-hour week on this campuswide committee to development recommendations on how to assess the effectiveness of the portfolio initiative.
Knight Foundation Journalist in Residence Search Committee, member, spring 2001.
Department of Communication & Journalism Alumni Newsletter, copy editor for 2000, 2001 and 2006 editions.
To the Journalism Profession
Received acknowledgements in: Friend, C., Challenger, D., and McAdams, K. C. (2005). Contemporary Editing, (2nd ed). New York: McGraw-Hill; and Foust, J. (2011). Online Journalism: Principles and Practices of News for the Web, (3rd ed.). Scottsdale, AZ: Holcomb Hathaway.
Midwest Political Science Association, member, 10/04-present.
Served as peer reviewer for research papers in 2005.
College Media Advisers, member, 10/01-12/07.
Wisconsin Newspaper Association, “Partners” program committee member, 9/01-present.
Association for Education in Journalism and Mass Communication, member, 5/98-present.
Served as peer reviewer for research papers from the Media Ethics and Newspaper divisions.
International Communication Association, member, 5/98-present.
Served as peer reviewer for research papers from the Mass Communications Division and the Feminist Scholarship Division.
Park Bugle community newspaper, St. Anthony Park, Minn., readership survey consultant, 3/10.
Chippewa Valley Student Press Association, 11/05, 10/06 and 10/07.
Taught workshops on “Avoiding Censorship,” “Sports Writing” and “The Color of Journalism”; judged writing competition.
Newsroom ethics seminars, 4/06.
Led journalism ethics seminars within the newsrooms of the Wisconsin State Journal, Green Bay Press-Gazette and Wausau Daily Herald.
Society of Professional Journalists, campus chapter, moderator, 4/05, 9/05, 11/06 and 11/09.
Led panel discussions on journalism ethics, how journalists should cover public meetings and the film, “Shattered Glass.”
Eau Claire Leader-Telegram critique, at the request of Managing Editor Doug Mell, 10/02.
Study conducted with Advanced Reporting students, showing
To the Public
Expert news source for state and national media, 10/01-present.
Interviewed by the Ontario Sound Sun Times on my Wal-Mart and the media research, 3/09
Interviewed by USA Today on my "Wild Watching" research paper, 2/09
Interviewed by WEAU-TV on the 2006 elections, 10/06.
Interviewed by The Miami Herald for an article on Donna Shalala, 8/06.
Interviewed by The View for an article on Club Baseball President Kyle Buchmann, fall 2005.
Interviewed by the Eau Claire Leader-Telegram, WQOW-TV, and WAYY-AM on the 2004 elections, 10/04.
Interviewed by WQOW-TV on interstate commuting, 3/03.
Page Education Foundation, senior mentor, 1/06-12/07.
Met monthly with Latino college student to advise him on his studies and social service.
HONORS and AWARDS
Canada-U.S. Fulbright Scholar Visiting Chair in Media, McGill University, Montreal, including $25,000 research grant and $1,000 mobility grant, 8/08-5/09.
Elected to the Board of Directors of the Minnesota Chapter of the Fulbright Alumni Association, webmaster, 6/12-present; president, 12/10-6/12; member, 12/09-12/10.
*Only UW-Eau Claire faculty member chosen to teach in England at Harlaxton College in spring semester 2008.
Diversity Fellow, including $7,000 internal grant, UW-Eau Claire, 10/05-8/06.
Summer Online Faculty, including $5,000 internal grant, UW-Eau Claire, 10/05-8/06.
Academic Advising Award nominee, UWEC Student Senate, 5/06.
Student Response System Faculty, including $1,500 UW System grant, 7/04-5/05.
Chosen for expenses-paid Poynter Institute Convergence Journalism for College Educators workshop, 2/04.
Faculty Technology Project, including $750 external grant from dreamweaver software, fall 2003.
ICPSR Computing Across the Curriculum workshop, UW-Eau Claire, spring 2002.
Summer Online Faculty, including $1,500 internal grant, UW-Eau Claire, 1/01-8/01.
Chosen for expenses-paid Indiana University Journalism Workshop on Teaching, Writing, Reporting and Editing, 6/01.