H1:** Most of the study's subjects will spend most of their online time
using hegemonic Web pages. (Graph available.)
H2:** The longer they use an online page or message, the higher they'll rate
it.
H3:
Online hegemony usage will be higher the less time they spend on e-mail each week, the less time they spend in chat groups and if don't
have a personal home page.
H4:
Online hegemony usage will be higher the more time they spend on
the Web each week, the higher their ratio of Web usage to e-mail
usage and if they make online purchases.
H5: Online hegemony usage will be higher the longer they've been using
the Web.
H6: Online hegemony usage will be higher if they have their own home
page and their home page has no chats but does have ads or
commercial credits.
H7:**
Online hegemony usage will be higher if they do not list a
counterhegemonic Web page as their favorite.
H8:** Online counterhegemony
usage will
be higher if they are nonwhite. (Graph available.)
H9:
Online hegemony usage will be higher if they come from higher
income households.
H10:**
Online hegemony usage will be higher the higher their level of
education.
H11:** Online hegemony usage will be higher the older they are.
H12:** Online hegemony usage will be higher among men than women. (Graph available.)
H13:** Online hegemony usage will be higher the more they rate toward the
masculine end of the gender scale. (Graph available.)
H14:** Online hegemony usage will be higher the lower they rate on the alienation scale. (Graph available.)
** = significant at alpha .05