These data support H12: Online hegemony usage will be higher among men than women. Note that the women chose pluralistic messages — mostly e-mail — nearly twice as often as the men did.
| Heg. Pages | Pluralistic | CH Pages |
| Men | 79.3% | 19.6% | 4.6% |
| Women | 56.5% | 37.6% | 5.8% |
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