2. How long have you been at the university? (N = 421)
0-2 years (49.9%) 3-4 years (33%) 5-6 years
(9.3%)
7-8 years (1.7%) 9-10 years (.7%) Over 10 years (5.5%)
|
3 Which sex are you? (N = 421)
Woman (63.4%) Man (36.6%)
|
4. How often do you read The Spectator newspaper? (N = 418)
Twice a week (34.4%) Once a week (25.8%) Once or twice
a month (25.4%) Less than once a
month (14.4%)
|
|
5. Which of these best describes how thoroughly you read The Spectator
newspaper? (N = 419)
Front page only (2.9%)
Skim entire paper/headlines
(59.7%)
One or two sections only
(17.7%)
Cover to cover
(9.1%) Don't read it (10.7%)
"Police Blotter"
only (0%) "Ask Anything" only
(0%)
|
6. How often do you read each section of The Spectator
newspaper? (N = 411)
6a. News: Twice a
week (22.5%) Once a week (26.6%) Once or twice a month (28%) Less than once a month (11.6%) Never (11.4%)
6b. Sports:Twice a week (9.2%) Once a
week (13.9%) Once or twice a month(22.9%)
Less than once a month (23.6%)
Never (30.4%)
6c. Editorial/Opinion:
Twice a week (17.2%) Once a week (20.4%)Once or twice a
month (27.2%)Less than once a month (19.4%)
Never (15.8%)
6d. Showcase (music,
arts and entertainment section): Twice a week (16.2%) Once a
week (20.6%) Once or twice a month (26.2%)
Less than once a month (22.3%) Never (14.8%)
6e. Health: Once a week (19.2%) Once or twice a month (31.3%)
Less than once a month (28.9%)
Never (20.6%)
6f. Money:Once a
week (24.8%) Once or twice a month
(32.1%)
Less than once a month (22.4%) Never (20.7%)
6g. Student Life: Once a week
(19.7%)
Once or twice a month (45.7%)
Less than once a month (22.4%)
Never (12.1%)
|
7. How would you rate the overall quality of The
Spectator? (N = 418)
Very good
(8.6%) Good (56%) Fair (23.7%) Poor (4.3%) Don't read it (7.4%)
|
8. Please rate the following aspects of The Spectator
newspaper. (N = 400)
8a. Writing:Very
good (8.4%) Good (59.4%) Fair (28.5%) Poor (3.7%)
8b. Reporting:Very good (9%) Good (55.5%)
Fair (29.1%) Poor (6.5%)
8c. Editing:Very good (11.2%) Good (60.8%)
Fair (22.4%) Poor (5.5%)
8d. Ethics:Very good (9%) Good
(72.9%)
Fair (14.8%) Poor (3.3%)
|
9.
How would you rate the quality of The Spectator now compared to when you
first came to UW-Eau Claire? (N = 405)
It's better now (13.1%)
It's about the same (74.8%)
It's
worse now (12.1%)
|
10. How would you rate the overall aesthetic quality of the
photos? (N = 401)
Very good (17.5%) Good (62.1%) Fair (18%) Poor (2.5%)
|
11. How would you rate the overall appearance of the The
Spectator newspaper? (N = 404)
Very good
(11.9%) Good (40.6%)
Fair (32.1%)
Poor (15.4%)
|
| Please answer the next two questions about
The Spectator's online version:
|
12. On average, how often do you access
spectatornews.com? (N = 256)
More than twice a
week (.4%) Twice a week (3.9%) Once a week (2%) Once or twice a month (5.5%) less than once a month (88.3%)
|
13. How would you rate the overall quality of
spectatornews.com? (N = 326)
Very good
(4%)
Good (54.3%) Fair (37.1%) Poor
(4.6%)
|
| In the following questions, please respond
in regards to the print and online versions of The Spectator. The
content is the same in both versions.
News: |
14. Please rate the various parts of the news
section. (N = 404)
14a. Front page stories: Very good (16.9%) Good
(56.7%)
Fair (14.5%) Poor (1.5%) Don't read
(10.4%)
14b. Inside news:Very
good (4.4%) Good (55.9%) Fair (23.2%) Poor (2.2%) Don't read
(14.3%)
14c. Photos: Very good
(10.4%) Good (55.9%) Fair (22.5%) Poor
(1.5%) Don't look at (9.7%)
14d. Campus
Calendar: Very good
12.4%)
Good (44.9%) Fair (16.7%) Poor
(1.2%)
Don't read (24.8%)
14e. University
Briefs: Very good
(7.9%) Good (53.8%) Fair (16.2%)Poor (1%)
Don't read (21.1%)
14f. Police
Blotter: Very good
(17.4%)
Good (44.3%) Fair (20.1%) Poor
(4.8%)
Don't read (13.3%)
15. Do you think names should be used in the Police Blotter?
Yes (20.8%) No (47%) Don't care (32.2%)
(N
= 404) Sports:
|
16. Please rate the various parts of the sports
section. (N = 400)
16a. Stories:Very
good (4.7%) Good (35.7%) Fair (14.9%) Poor (2%) Don't read
(42.7%)
16b. Balance of coverage among the sports: Very good (5.8%) Good (28.3%) Fair
(17.8%)
Poor (6%) Don't read (42.3%)
16c. Photos:Very good (9.3%) Good
(42.6%)Fair (15.2%)Poor (2%) Don't look at
(30.9%)
16d. Scorecard:Very good (6.1%)Good
(33.4%)Fair (12%)Poor (.7%)Don't
read (47.7%)
16e. Columns:Very good (2.7%)Good (36%)Fair (16.3%)Poor (1.7%) Don't read
(43.2%)
|
Editorial/Opinion:
17.
Please rate the various parts of the editorial/opinion section. (N = 403)
17a.
Staff editorial:Very good
(7.6%) Good (46.4%) Fair (17.2%) Poor
(3.9%)
Don't read (24.8%)
17b.
Columns:Very good (5%)Good
(48.1%)Fair (19.4%) Poor
(4.5%)Don't read (23.1%)
17c. Editorial
cartoons: Very good
(8.3%) Good (41.4%) Fair (20.1%) Poor (5.6%)
Don't read (24.5%)
17d. Letters to the
editor: Very good (9.4%) Good (48%) Fair (18.7%) Poor
(2.2%)
Don't read (21.7%)
|
18. Letters to the editor are now limited to 300 words in
order to print as many of them as possible. What do you think would be the
best word limit for letters to the editor? (N = 381)
200 (9.7%) 300 (58%) 400 (22%) 500 (8.4%) 600
(1.8%)
|
Showcase:
19. Please rate the
various parts of the Showcase section. (N = 404)
19a. Stories: Very good (5.4%) Good (48.6%) Fair
(16.3%)
Poor (1%) Don't read (28.6%)
19b. Photos: Very good (10.1%) Good
(46.4%)
Fair (15.7%) Poor (2.5%) Don't look
at (25.3%)
19c. Movie reviews:Very
good (5.2%) Good (32.8%) Fair (21.2%) Poor (5.4%) Don't
read (35.3%)
19d. Music reviews:Very good (5.2%) Good
(30.2%) Fair (21.1%) Poor (6.6%) Don't
read (36.9%)
19e. Arts/entertainment information: Very good (7.9%) Good (42.8%) Fair
(14.4%)
Poor (1.5%) Don't read (33.4%)
19f. The "Ask Anything" column: Very good (9.8%) Good (32.4%) Fair (16.5%) Poor
(9.8%)
Don't read (31.4%)
19g. The "Getting to
Know You" Q&A column on faculty:Very good (23.4%) Good
(36.5%)
Fair (7.1%) Poor (2.2%) Don't read
(30.8%)
|
Health:
20. Please rate the
various parts of the Health section. (N = 405)
20a. Stories: Very good (6.7%) Good (46.9%) Fair
(14.3%)
Poor (1%) Don't read (31.1%)
20b. Photos: Very good (5.2%) Good
(46.4%)
Fair (17%) Poor (1.5%) Don't look
at (29.9%)
|
21. Would you like to see the Health section twice a
week? (N = 393)
Yes (26.7%)
No (14.5%)
Don't care
( 58.8%) |
Money:
22. Please rate the
various parts of the Money section. (N = 400)
22a. Stories:Very good (2.5%) Good (33.3%) Fair (18.1%)
Poor (1%) Don't read (45.2%)
22b. Art (photos, graphics, etc.):Very good (6.3%) Good (34.4%) Fair
(16.3%)
Poor (1.8%) Don't look at (41.2%)
|
23. Would you like to see the Money section twice a
week? (N = 385)
Yes (10.1%) No (20.3%) Don't care
(69.6%) |
Student Life:
24. Please rate the various parts of the Student
Life section. (N = 404)
24a. Stories: Very good (12%) Good
(52.6%)
Fair (15.5%) Poor (.7%) Don't
read (19.2%)
24b. Photos: Very good
(10.4%)
Good (54.5%) Fair (15.1%) Poor
(1.7%) Don't look at
(18.3%)
|
25. Would you like to see the Student Life section twice a
week? (N = 399)
Yes (31.6%) No (9%) Don't care
(59.4%)
|
| Please answer the following four questions about the
print version of The Spectator newspaper.
Advertising: |
26. How often do you read any of the classified ads in The
Spectator? (N = 409)
Twice a week
(8.8%)
Once a week (14.7%) Once or twice a month (24.7%)less than once a month (51.8%)
|
27. How many times have you bought something or followed up
on something you saw in the classifieds section of The Spectator
newspaper? (N = 407)
0 times (77.9%) 1-2 times (18.2%) 3-4 times (2.7%) 4-5 times
(.5%) more than 5 times (.7%)
|
28. How often do you read the other ads (i.e., "display"
ads) in The Spectator newspaper? (N = 405)
Twice a week (11.1%)Once a
week (21.2%)Once or twice a month (22.5%)less than once a month
(45.2%)
29. How many times have you bought something or followed up on
something in a display ad in The Spectator? (N = 408)
0 times (69.4%) 1-2
times (20.3%) 3-4 times (6.1%) 4-5 times (1.5%) more than 5 times
(2.7%)
Please answer the following three questions about
spectatornews.com
|
30. How often do you read the ads on
spectatornews.com? (N = 392)
Twice a
week (1.8%) Once a week (2.6%) Once or twice a month (4.1%) less than once a month (91.6%)
|
31. How many times have you bought something or followed up
on something in an ad on spectatornews.com? (N = 394)
0 times (96.7%) 1-2
times (1.3%) 3-4 times (1.5%) 4-5 times (.3%) more than 5 times (.3%)
|
32. If you had the opportunity to place an online
classified, would you? (N = 247)
Yes
(31.6%)
No (68.4%)
|