Getting Started| Finding books & media | Government Data | Local Data | Finding articles| Citing sources | Avoiding plagiarism | Additional resources | McIntyre Library home
Getting started |
Secondary market research relies on data that has been gathered by someone else and already exists, in contrast to primary research, where you generate the data yourself to answer research questions very specific to your needs. The advantages to conducting secondary research include:
The major disadvantage with secondary research is that the data you need to answer your specific question(s) may not be available. Sometimes you can get it by paying substantial sums to market research companies, and sometimes you simply have to conduct your own primary research (such as surveys, focus groups, experiments, etc.) |
Additional resources:
|
Finding books & media |
McIntyre Online Catalog: search the catalog for books, government documents, videos/DVDs/CDs The following subject headings may be useful for finding books on marketing research:
Books and media are arranged by the Library of Congress call numbers, which use an alphanumeric system for arranging materials by subject. Many of the marketing research materials can be found in the following call number ranges:
The following books in the reference collection (1st floor) are useful in finding marketing data:
|
|
| Government data | The government collects and makes available a wealth of information that is indispensable in conducting secondary market research, including:
|
|
| Local data |
|
|
Finding articles |
|
|
Citing Sources |
|
|
Avoiding Plagiarism |
Plagiarism is the failure--intentional or unintentional--to give someone else credit for his/her words, ideas or creative work. It can range from improperly documenting a source in a paper to downloading an entire paper from the Web and turning it in as your own work.
Find out more:
|
McIntyre Library, University of Wisconsin-Eau Claire | Jill Markgraf | Updated: February 15, 2007
