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English 110 (Benson) -- Advertising

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Find books and other media	McIntyre Online Catalog: search the catalog for books, government documents, videos/DVDs/CDs Searching on some of the following subject headings in the catalog may be useful:
	Advertising Advertising--Psychological aspects Advertising and children Consumer behavior Marketing research Minorities in advertising Television advertising and children	Visual communication Women in advertising Commercial Art Art--Psychology Symbolism in Art Signs and symbols
	Encyclopedia of Communication and Information:This online encyclopedia provides some background on advertising issues. Lifestyle Market Analyst (Reference Desk HF5415.33.U6 L54): This books provides information on lifestyles (things people like to do) by demographic and geographic characteristics. International Directory of Company Histories: online encyclopedia provide profiles and histories of thousands of companies. Ward's Business Directory of U.S. Private and Public Companies: online (and print) directory of companies and some financial information.
Find journal articles and statistical information	Databases by discipline: For journal articles on various aspects of advertising, consider using databases in disciplines such as: Business Marketing Art Communication & Journalism Statistical Abstract: This compilation is a great source of data on a wide range of topics. It is also useful in directing you to additional sources of data. (Also available in print at the library reference desk). AmericanFactfinder: the U.S. Census source for population, housing, economic, and geographic data Zipskinny: example of one of many websites that repackages Census data for easy and quick access. This one gives you a quick snapshot of data by zipcode areas. Consumer Expenditure Survey: Bureau of Labor Statistics "information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics." Scholarly vs. popular journals: How to tell the difference Periodical list: find out what journals/magazines/newspapers McIntyre Library has (online or in print)
Additional resources	Business information (research guide) Build-a-Guide (look up Advertising): a research guide for advertising
Citing Sources	Formatting Citations: MLA & APA examples Documenting Sources: Diana Hacker, Bedford St. Martin's MLA APA Chicago Noodlebib Express and Easybib: generate citations online (APA and MLA)
Avoiding Plagiarism	Plagiarism is the failure--intentional or unintentional--to give someone else credit for his/her words, ideas or creative work. It can range from improperly documenting a source in a paper to downloading an entire paper from the Web and turning it in as your own work. Find out more: In Your Own Words (UW Eau Claire, McIntyre Library) Web Competency and Information Literacy (San Mateo Community College) Avoiding plagiarism, self-plagiarism, and other questionable writing practices: A guide to ethical writing (Miguel Roig, St. John's Univ.)

McIntyre Library, University of Wisconsin-Eau Claire | Jill Markgraf | Updated: November 4, 2008