Promoting Your Event
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No matter how much effort you put into planning a program, it will not be complete without publicity to attract people.

A few examples of the most commonly used publicity at UW-Eau Claire include:

• News Releases
• Calendar of Events
• Table Tents
• Printed Posters
• Large Signs (butcher block)
• Veranda Signs
• Display Case in Davies
• Host Booth
• Davies TV Advertisements
• TV10 Advertisements
• And More......
  
  

News Releases

There are two easy ways to submit information for a news release through the News Bureau:

1. Complete and submit the online Events Publicity Data Form

Calendar of Events

You also may publicize your organization’s events in the university’s online calendar of events. Have your group’s adviser contact Susan King in the News Bureau to obtain access to the calendar database and to receive instructions on posting your events. King can be reached at kingsa@uwec.edu or 836-4003.

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Table Tents

Table Tents must be reserved by contacting Conferences and Reservations (Davies Center 103). Helpful Hint: Reserve things as early as possible from Conferences and Reservations! Dates fill up quickly!

Designing your table tents

A Think Tank graphic designer is available to design your table tents. E-mail graphicdesigner@uwec.edu or fill out a Graphic Design Request Form and stop in the Think Tank (Towers 137) to drop the form off.

If designing your own table tent, please ensure the phrase "Conferences and Reservations approved: (dates approved)" is printed somewhere on the design before printing copies. Also, please include the
UWEC Excellence Symbol and the Housing and Residence Life logo before printing!

Printing your table tents

Come to the Think Tank (Towers 137) to fill out a Duplicating Request form.

On the form, indicate that the table tents should be delivered to the Think Tank, Towers 137.

Distributing your table tents

The Think Tank Staff will put your table tents out on all tables on the first date that they are approved.

For more information about displaying approved table tents, check out the Promotional Materials Policy

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Printed Posters

Designing your posters

A Think Tank graphic designer is available to design your signs and posters. E-mail graphicdesigner@uwec.edu or fill out a Graphic Design Request Form and stop in the Think Tank (Towers 137) to drop the form off.

If you'd like to design your own signs and posters, the Think Tank has all needed programs (Adobe Illustrator, Adobe Photoshop, Microsoft Publisher, and Word 2007) to meet your needs.

Also, please include the UWEC Excellence Symbol and the
Housing and Residence Life logo before printing!

Printing your posters

Up to 100 posters can be printed off at the Think Tank. If you require more than 100 copies, come to the Think Tank (Towers 137) to fill out a Duplicating Request form and find out more about printing instructions.

On the form, indicate that the posters should be delivered to the Think Tank, Towers 137.

Distributing your posters

For every Resident Asisstant and Hall Director to receive one poster, make 129 posters. Printing Services delivers completed posters to the Think Tank, and the Think Tank Staff distribute those posters to the Hall Directors and RAs.

Additional posters may be hung on bulletin boards in the academic buildings. Posters must be stamped for approval from the Service Center in Davies. Service Center staff will hang your posters up on designated boards for a $3.50 fee. If you'd like to hang up the posters yourself, check out the Promotional Materials Policy for bulletin board locations.

Additional non-university sponsored bulletin boards are located in all academic buildings. Posters may also go up on any of these bulletin boards.

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Large Signs (Butcher Block)

Designing your signs

Make 12 large signs for display in each Residence Hall lobby (Towers gets 3 signs) using butcher block paper in the Think Tank. Paper colors include white, black, blue, green, yellow, orange and red.

Use dye-cut letters, markers, crayons or paint to decorate your signs.

Think Tank Staff are available to assist in creating these butcher block posters with direction. Many organizations or groups have created one example sign, and the Think Tank Staff have created the additional 11 signs.

Distributing your signs

The Think Tank Staff are available to deliver butcher block signs to each Residence Hall lobby. Just ask!

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Veranda Signs

Veranda signs are large sheets hung outdoors from the second floor of Davies Center or outside Hilltop (viewed as students walk up the hill).

Space for veranda signs at Davies must be reserved through Conferences and Reservations (Davies Center 103). Helpful Hint: Reserve things as early as possible from Conferences and Reservations! Dates fill up quickly!

Space for veranda signs at Hilltop can be reserved through University Recreation (Hilltop Center 105). Call (715) 836-3377 or visit their office to find out more about availability.

Making veranda signs

White sheets, a variety of colors of tempera paint and paint brushes are available in the Think Tank.

Hanging veranda signs

Think Tank Staff are available to hang up your veranda signs on the first morning the signs are reserved for hanging.

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Display cases in Davies

Display cases must be reserved by contacting Conferences and Reservations (Davies Center 103). Helpful Hint: Reserve things as early as possible from Conferences and Reservations! Dates fill up quickly!

Use any Think Tank resources you need to decorate your display case.

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Host Booths

Booth in Davies

Hosting booths to promote your organization or event must be reserved by contacting Conferences and Reservations (Davies Center 103). Helpful Hint: Reserve things as early as possible from Conferences and Reservations! Dates fill up quickly!

Booths are available in the lobby by the Service Center and across from the library. In warmer weather, outdoor booths near the clock tower may be reserved.

Booth in Hilltop

Hosting a booth at Hilltop during evening dinner hours (4:30-7 pm) can be reserved through University Recreation (Hilltop Center 105). Call (715) 836-3377, e-mail dates to Carol Lamirande (lamiraca@uwec.edu) or visit their office.

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TV Advertisement in Davies

To advertise your event on the monitors in Davies, follow these instructions..

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TV10 Advertisements

TV 10 can offer two major resources for organizations to promote their activities.

TV10 Edge Pages

Ever watch TV10 during the day and see pages of campus news and information? Those pages are TV10’s Edge Pages. If you want to have information posted about an event you are having, e-mail tv10@uwec.edu with all the information to be included, or you can just e-mail a PowerPoint slide as you’d like it to appear. Please e-mail information at least one week in advance.

TV10 Commercial/Promo Production

You know those short informational videos that play between movies and TV10 shows? E-mail tv10@uwec.edu for more information. One of the TV-10 Station Managers will respond to you as soon as possible.

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Additional Publicity Ideas

• Buttons (Think Tank has a button maker)
• Banners
• Balloons
• T-Shirts
• Stuffing mailboxes
• Teasers...give a little information each day
• Word-of-mouth
• Doorknob hangers (dye cute in Think Tank)
• The Spectator
• Leader-Telegram/Local TV Channels
• Writing on classroom dry erase boards/chalk boards
• Chalking sidewalks (chalk available in Think Tank)
• Housing and Residence Life calendar of events (e-mail Sue Johnson at johnsosm@uwec.edu)

Talk to the Think Tank Staff for more information about the logistics of these additional publicity ideas.

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