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Web Publishing

Colors & Emotions

Colors can evoke people's emotions so you want to pick your colors carefully. If you are working with an international or multicultural audience, you will need to be even more careful. The following discussion does not take into consideration ethnic and cultural differences.

RED
  • Impulse
  • Desire
  • Passion
  • Urge to succeed
  • Power
GRAY
  • Neutrality
  • Un-committed and un-involved
  • Escape from anxiety
BLUE
  • Traditional
  • Complete calm
  • Patience
GREEN
  • Stimulus for interaction
  • Hope
  • Growth
  • Freshness
VIOLET
  • Magical
  • Enchanting
  • Unimportant
  • Unrealistic
  • Irresponsible
  • Immature
YELLOW
  • Bright
  • Cheerful
  • Restless
  • Seeking change
BROWN
  • Reduced sense of vitality
  • Passive
  • Solid roots
BLACK
  • Negation of emotion
  • Powerful
  • Strong
  • Uncontrollable
  • Extinction
  • Nothingness
Excellence. Our Measure. Our Motto. Our Goal.