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Web Publishing

Colors & Emotions

Colors can evoke people's emotions so you want to pick your colors carefully. If you are working with an international or multicultural audience, you will need to be even more careful. The following discussion does not take into consideration ethnic and cultural differences.

RED	Impulse Desire Passion Urge to succeed Power

GRAY	Neutrality Un-committed and un-involved Escape from anxiety

BLUE	Traditional Complete calm Patience

GREEN	Stimulus for interaction Hope Growth Freshness

VIOLET	Magical Enchanting Unimportant Unrealistic Irresponsible Immature

YELLOW	Bright Cheerful Restless Seeking change

BROWN	Reduced sense of vitality Passive Solid roots

BLACK	Negation of emotion Powerful Strong Uncontrollable Extinction Nothingness