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Qualtrics Survey System

About Survey Question Types

The Qualtrics Survey System is an application that provides the tools you need to create and administer surveys and analyze the data received. This document will help you change and use the most common question types to their greatest strengths. For more information on creating questions, refer to Working with Survey Questions. This document contains information on:

return to topChanging the Question Type

When you create a question, it will usually come up as a multiple choice question. However, sometimes you may need to use a different type of question to gather the information that you need. To change the question type:

  1. Click CHANGE QUESTION TYPEChange Question Type button showing Multiple Choice option
    The Change Question Type dialog box appears.
    NOTE: The button will display the current choice.

  2. Select the desired question type (e.g., Sliding Scale)
    The new blank question appears and is ready for customization.
    NOTE: If you still do not see the question type you want, select Show All Question Types.

return to topQuestion Types Overview

There are many different question types that Qualtrics allows you to use in your survey. The following is an overview of the available question types.

Button Name Description
Multiple Choice button Multiple Choice Multiple choice questions provide multiple answers for those who are taking the survey. They may need to choose only one answer, or they may be able to choose multiple answers.
Side by Side button Side by Side Side by side questions allow you to ask closely related questions as part of a single question.
Matrix Table button Matrix Table Matrix table questions are a series of subjects, all with the same answer options.
Text Entry button Text Entry Open-ended questions allow respondents to answer in their own words with very few limits placed on them by the creator of the survey. They are good for getting people's opinions in their own words. However, due to the very few limits that can be placed on them, the results can be difficult to analyze.
Constant Sum button Constant Sum Constant sum questions deal with ratios and percentages. They give a number of items and a set number of points to distribute among those items to show preference.
Rank Order button Rank Order Rank order questions present a number of items and ask those taking the survey to order the items in a specified order.
Pick, Group, and Rank button Pick, Group, and Rank Pick, group, and rank questions offer a list of items to be placed into different groups for categorization.
Slider button Slider Slider questions provide a slider bar which respondents move on a gauge to indicate their answer.
Drill Down button Drill Down Drill down questions allow multiple choice questions that can continue to refine the answers, by asking more questions for each choice.
Hot Spot button Hot Spot Hot spot questions ask respondents to click on an area of an image. Image areas are defined by the survey author. Respondent choices (clicks) are recorded as data.
Heat Map button Heat Map Heat map questions ask respondents to click on an area of an image. Image areas are defined by the survey author. Respondent choices (clicks) are recorded as data.
Text/ Graphic question Text/Graphic A text/graphic question is an object that appears in the quiz but that respondents do not directly answer (e.g., a chart another question refers to, a heading for a group of questions).
Timing button Timing Timing questions record how long respondents spend on a page. Respondents do not see these questions.
Meta Info Question Meta Info Meta info questions record the respondents' browser information. Respondents do not see these questions.


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