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To make your site easier to find through a search engine, you can give your page keywords. Keywords are words or short phrases that help to describe the content of your pages. The more keywords you include within your page, the more likely that it will be found by users searching for related information. Using keywords helps to improve the overall usability of your website.
From the File menu, select Properties...
The Page Properties dialog box appears.
Select the General tab

In the Keywords text box, type the desired keywords
NOTE: The more keywords you provide, the more likely it is that search engines will find your page.
Click OK