Welcome NEW COB Faculty and Staff

The College of Business welcomes the following faculty and staff

Accounting & Finance

Thanh T. Nguyen, MBA
Lecturer, Finance

Thanh NguyenMr. Nguyen came to the United States in 2004 on a graduate studies scholarship from the government of Vietnam. He received an MBA from Old Dominion University in Norfolk, VA in 2006 and several years later began a PhD program at the University of South Florida in Tampa, FL. In December 2013, he will graduate with a PhD in finance.  

At USF, Nguyen taught a variety of undergraduate and graduate finance courses, such as principles of finance, money and banking, international finance, investments, and financial management.

Nguyen has also worked as a budget officer in the auditing and accounting department of Coca-Cola and as deputy manager in the Department of Loans and Financial Services for Citibank. Both positions were in Hanoi, Vietnam.

In his free time, Nguyen enjoys playing tennis, fishing and reading.

He cites the university’s reputation, its friendly people, and the campus’ size and recent expansion as some of the reasons he decided to come to UW-Eau Claire.

“UW-Eau Claire ranks as one of top public universities in the Midwest,” said Nguyen. “I am glad that I am a small part of it.”   


DeeAnne Peterson, MBA
Lecturer, Accounting

DeeAnne PetersonMs. Peterson will teach accounting principles for the Department of Accounting and Finance. She received both her undergraduate and graduate business degrees from UW-Eau Claire.

Peterson grew up in Eau Claire and has lived here most of her life. She has two children: a son, Nicholas Roach, who recently graduated from UW-Eau Claire with double majors in accounting and finance, and a daughter, Heather. 

Prior to working at UW-Eau Claire, Peterson taught accounting courses at the Chippewa Valley Technical College. Her professional career also includes working for Seeman Tax & Financial LLC where she prepared tax returns for individuals, non-profit organizations and small businesses, and working as a consultant specializing in accounting and general business services for small business and non-profits.

Peterson enjoys spending time in the outdoors. She is an avid bow hunter and has learned to be very patient as a result of this activity. She also enjoys camping and gardening.

Peterson hopes to bring accounting to life for her students and looks forward to that challenge. 

“I am passionate about the subject and it is my desire to share that passion with my students,” she said.

Peterson also encourages all UW-Eau Claire students to consider participating in a study abroad experience. As a graduate student, she went on the college’s three-week trip to China which she describes as the single most exciting adventure and learning experience she has ever had.

Management & Marketing

Carolin Azab, Ph.D.
Assistant Professor, Marketing

Carolin AzabDr. Azab grew up in Alexandria, Egypt. She will teach international marketing and marketing research for the Department of Management and Marketing.

Azab came to UW-Eau Claire from Carbondale, Il where she received a Ph.D. in marketing from Southern Illinois University.  At SIU, she taught courses in consumer behavior, marketing matrices, international business and retail management.

Her professional career includes working as an assistant lecturer in the Faculty of Commerce at Alexandria University where she taught marketing management, feasibility studies, marketing research, management information system and quantitative business analysis. In addition to teaching, she conducted developmental research for the World Bank and the United Nations Development Programme. Azab also participated in a one-semester faculty exchange program at Vaxjio University (now Linnaeus University) in Sweden.

Active in her church, Azab participates in children’s ministry and bible study. She does Zumba regularly, and enjoys shopping, going to concerts and watching movies.

Azab likes the balance between teaching and research that she finds at UW-Eau Claire. 

“I loved the focus on students at UW-Eau Claire,” said Azab. “I hope I can make my class a memorable, life changing and enjoyable experience.” 

She also looks forward to starting collaborative research projects with faculty who share common research interests.


Sydney Chinchanachokchai, Ph.D.
Assistant Professor, Marketing

Sydney ChinchanachokchaiDr. Chinchanachokchai will teach promotion and marketing communications, and marketing management for the Department of Management and Marketing.

Originally from Bangkok, Thailand, Chinchanachokchai came to the United States to attend graduate school at the University of Illinois at Urbana-Champaign where she completed both an MBA and PhD. While at the UI, she taught consumer behavior in the College of Business, and advertising management and planning in the College of Media.

Chinchanachokchai has also worked as a marketing and strategic consultant for a restaurant in Thailand, and for a start-up real estate company where she gained small business and marketing experiences.

She enjoys outdoor sports and activities such as golf, scuba diving, tennis, squash, and camping. She is also interested in baking, ethnic food, and wine tasting.

“I have always like small town environments where the university interacts with the local community,” said Chinchanachokchai. “UW-Eau Claire seems to be that way. For my first year, I hope to get to know the town and the community better.”


Gabi Eissa, Ph.D.
Assistant Professor, Management

Gabi EissaDr. Eissa will teach organizational behavior for the Department of Management and Marketing.

Eissa grew up in Kuwait City, Kuwait and Cairo, Egypt, his hometown. He comes to UW-Eau Claire from Oklahoma State University where he received a PhD in summer 2012. Upon graduation, Eissa was offered a visiting assistant professorship for the 2012-2013 academic year. At OSU, he taught organizational behavior, management fundamentals, human resources management and leadership skills and development.

Eissa has also worked in the corporate world where he was a management analyst and a marketing analyst for a consulting firm and an auto marketing company respectively.

When he isn’t working, Eissa enjoys exercising and running, reading a good book, traveling, going to concerts, watching TV, and hanging out with friends.

During his first year, Eissa hopes to create an interactive learning experience for his students and continue to conduct high quality research that results in publications in top-tier professional journals. 

“UW-Eau Claire has a strong emphasis on high quality teaching and research,” said Eissa. “I believe the university will challenge me intellectually, and that it is a place where I can grow and become a complete scholar.”


Ann Rupnow, MBA
Lecturer, Marketing

Ann RupnowMs. Rupnow will be teaching marketing principles for the Department of Management and Marketing. She has a bachelor of arts from Cardinal Stritch and an MBA from UW-Eau Claire.

Rupnow grew up in Eau Claire and has lived in the area her entire life except for the few years she attended high school in Fergus Falls, MN. Which is why, she says, she likes to travel so much.

Rupnow was the organizational development manager at Community Health Partnership until it closed in December 2012. She recently helped write a USAID grant proposal to fund leadership development in the African countries of Malawi, Swaziland, and Zimbabwe. 

In addition, she has worked for UW-Eau Claire Continuing Education, and for Celestica, Cray Research, and SGI—all technology focused companies in Chippewa Falls.

Her hobbies include traveling to new and favorite places, reading, walking, and playing flute and piano. She also loves spending time with friends and her family, which includes three grown sons, daughters-in-law, and many little ones.

Rupnow is excited to be back on campus. Her goal this semester is to help every one of her students see how marketing relates to their personal and professional lives.

“I hope that I am a positive influence in their lives,” she added. “I know that collectively, they will be in mine.”


James Windsor, MBA
Lecturer, Management

James WindsorMr. Windsor will be teaching applied quantitative analysis and organizational behavior for the Department of Management and Marketing. He received both his undergraduate and graduate business degrees from UW-Eau Claire. 

Windsor grew up in Wisconsin Rapids, WI.

An entrepreneur, Windsor owns and manages a property rental business in the Eau Claire/Altoona area. His work experience also includes managing the turf and grounds at the Eau Claire Golf and Country Club and working for Citizens Community Federal.

In his free time, Windsor enjoys outdoor sports, such as hiking, geocaching, biking, hunting, kayaking, snowshoeing and camping.

His professional goals include helping his students improve their understanding of quantitative methods. He also hopes this year to expand the number of rental properties he owns.

MBA Office

Nicole O'Keefe, AS
Service Program Associate

Nicole O'KeefeOriginally from Marshfield, WI, Ms. O’Keefe provides administrative support for the on-campus MBA program. Self-described as an organizational nut with a sense of humor, O’Keefe brings a wide array of experience from her previous employment with the Department of Corrections and Marshfield Clinic.

When she isn’t working, O’Keefe enjoys outdoor activities with her six children. Some favorite family activities include badminton, tennis and golf. She is also an artist who creates beautiful acrylic paintings.

O’Keefe looks forward learning more about the MBA program, and working with graduate students and faculty members.

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