UW-Eau Claire Teams Dominate Global Marketplace Competition

Marketing Students Place 1st, 2nd and 3rd Overall in Competition

InnoTech, Computech and Fifth Element, three University of Wisconsin-Eau Claire teams comprised of students from the Marketing 438 capstone course, took first, second and third place, respectively, in the Global Marketplace Business Strategy Competition administered by the University of Tennessee. Students representing InnoTech were Lauren Bagaason, Sam Bauler, Annie Dickinson, and Doug Wallner. Computech was represented by Megan Behrens, Luke Benedict, Matt Day, Macall Douglas and Mike Parmley. Fifth Element was represented by Matt Follese, Leah Gilseth, Jordan Hauke and Dallas Platt.

Sixty-one teams from business schools in the United States and Europe participated in the competition at the most difficult level, according to Joseph Bonner, assistant professor of marketing and instructor of Marketing 438. UW-Eau Claire teams placed ahead of teams from institutions such as Clemson University, Tennessee State University, University of Wyoming, Winona State University, University of Economics in Bratislava (Slovak Republic), University of Applied Sciences in Cologne (Germany), Politechnika Bialostocka (Poland) and Leon Kozminski University (Poland).

The 10-week Internet-based competition required teams to use a sophisticated computer program that simulates the ever-changing global marketplace. Students managed the start-up and growth of an entrepreneurial firm. The competition dealt with market analysis, business strategy, real-time competitive analysis and response, and the interplay between marketing, manufacturing, finance, and accounting. Marketplace won the 2003 Gold Award for Excellence in E-learning in the simulation category hosted by Brandon-hall.com, an independent evaluator of e-learning tools.

UW-Eau Claire teams competed in 11 games, and finished in first place in seven games, second place in two games and third place in three games. The following are the results for UW-Eau Claire teams:

Spring 2009 Marketplace Global Competition Winners of the Strategic Corporate Management Games

Overall
Ultimate Grand Market Master (1st Place Overall): InnoTech Students: Lauren Bagaason, Sam Bauler, Annie Dickinson and Doug Wallner

Ultimate Market Master (2nd Place Overall): Computech Students: Megan Behrens, Luke Benedict, Matt Day, Macall Douglas and Mike Parmley

Ultimate Market Leader (3rd Place Overall): Fifth Element Technologies Students: Matt Follese, Leah Gilseth, Jordan Hauke and Dallas Platt

Game 1
Grand Market Master (1st Place): Macrosoft Orange Computers Students: Andrew Ajax, Mike Hafermann, Nicole Housner, Lindsey Johnson and Lindsay Koerner

Game 2
Grand Market Master (1st Place): Computech Students: Megan Behrens, Luke Benedict, Matt Day, Macall Douglas and Mike Parmley

Game 3
Grand Market Master (1st Place): Eclipse Corp. Students: Monica Bowar, Jennifer Forsythe, Carmen Micke and Allison Muer

Game 4
Grand Market Master (1st Place): InnoTech Students: Lauren Bagaason, Sam Bauler, Annie Dickinson, and Doug Wallner

Game 5
Market Leader (3rd Place): RAM-MO Computers Students: Sean Garrity, Alyssa Rood, Katherine Stensen, Henry Williams and Amy Xiong

Game 6
Market Master (2nd Place): LMSS Success Systems Students: Shane Brady, Sarah Hagen, Megan Justin-Bridgman and Lindsey Taylor

Game 7
Market Leader (3rd Place): Microtech Students: Heidi Arciszewski, Sarah Ashfeld, Jeremy Bores and Travis Messerschmidt

Game 8
Grand Market Master (1st Place): Forward Thinking Students: Ann Baehr, Matt Brady, Michelle Engen, Nicole Patten and Brian Wedl

Game 9
Market Master (2nd Place): MandC, Inc Students: Ben Heiser, Robert Murphy, Tom Opitz and Alex Skorczewski

Game 10
Grand Market Master (1st Place): Fifth Element Technologies Students: Matt Follese, Leah Gilseth, Jordan Hauke and Dallas Platt

Game 11
Grand Market Master (1st Place): Klever Keys Innovations Students: Nicole Blomquist, Jaimie Hoeschen, Chris Sipe and Laurie Weinert

Market Leader (3rd Place): Emerging Technologies Students: Chelsey Dahm, Anthony Janicki, Andrew Kling, Sara Larison and Eric Wittnebel

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