AMA Fun Run

Photo courtesy of Kerstyn Rasins, AMA VP of Finance

The American Marketing Association's 29th Annual Fun Run Event

By Stefanie Moessner, Emily Norgaard, Megan Schindeldecker, and Holly Stavnes

The American Marketing Association’s (AMA) Fun Run, an event which allows students to give back to the community, helps raise money for Special Olympics. This year the event raised over $1000 to be donated to the Indianhead Area Special Olympics. Erica Frederickson, a director of the Fun Run planning committee stated, “AMA donates a great portion of our profits to the Indianhead Area Special Olympics. This comes from the registration for the 5k race, the event after, and special promotions we have, like the gift basket sponsorship.”

On Saturday, April 30, 2011, the University of Wisconsin-Eau Claire’s AMA Chapter sponsored the 29th Annual Fun Run. The event consisted of a 5K walk, run, or rollerblade race and took place at Carson Park. This year, and impressive 113 participants ran, walked, or rollerbladed for a good cause. After the race, participants and volunteers enjoyed food, drinks, and live entertainment provided by Big Back Yard and D - Mine at Carson Park.

Students began planning for this event last fall. Several forms of media were used to promote the event throughout the community. Erica stated, “This year, we focused heavily on using social media sites, like Facebook and Twitter.

Erica also stated, “This year, because we had a well-known area band performing, Big Back Yard, they helped us with promoting the event on their Web site, and also getting us promotion time on a local radio station.” Erica goes on to explain another new way AMA promoted to the community by stating, “We also had two members from the Executive Board, Kelli Renstrom (Marketing with a Sales Emphasis major) and Ryan Schenck (Marketing major), interviewed on WEAU.”

Despite the rainy weather, AMA member volunteers deemed the event a success. For more information about the AMA Fun Run, visit or contact Erica Frederickson at   

Stefanie Moessner Emily Norgaard Megan Schindeldecker Holly Stavnes

From left to right: Stefanie Moessner is a senior marketing major from Brooklyn Park, MN; Emily Norgaard is a senior marketing major from River Falls, WI; Megan Schindeldecker is a senior marketing major from Cottage Grove, MN; and Holly Stavnes is a senior marketing major from Bloomington, MN. They wrote this article for their BCOM Advanced Writing class.

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