American Marketing Association:
Another Great Year
By Joe Haag, Mark Miller, Terence Singh, and Marie Stubbe
This month marks the end of another great year at UW-Eau Claire for the American Marketing Association—and the organization is already gearing up for next season! This year started off with the distribution of 7000 free Blu & Gold Books at UW-Eau Claire, which many students use on a daily basis for class schedule planning. The year wrapped up as it has for the past 29 years with the AMA Fun Run, which attracts students, faculty, staff, and community members from the Chippewa Valley to raise money for the Indianhead Area Special Olympics. Please take time to see a related article about this year’s AMA Fun Run.
Over the past two years the Eau Claire chapter, with the help of local sponsors, has donated $6000 to Indianhead Area Special Olympics. This immense success has led to the organization taking on new challenges, such as the AMA Saves Lives campaign. The AMA Saves Lives campaign aims to create awareness about the importance of organ donation and increase the number of organ donors within communities across the country.
"Our AMA chapter alone has 152 people registered because of the AMA Saves Lives nationwide campaign. And since one donor can save 8 lives...that is 1,216 lives that we will save," said Kelli Renstrom, senior marketing major and president of the American Marketing Association.
AMA is open to students from all majors attending the university. Members enjoy the benefits of being able to network with other students as well as with local and national organizations. Membership within the organization continues to rise as a result of the dedicated board members providing guest speakers, distributing resumes, offering networking opportunities, and holding resume building workshops.
By joining AMA you will have the opportunity to become involved professionally within the community by participating in projects that will assist local businesses’ marketing strategies. In doing so, students gain experiences needed upon graduation and for future careers.
AMA provides UW-Eau Claire students with unique opportunities that can’t be acquired anywhere else. AMA is a great way to build a professional profile, and have fun along the way!
From left to right: Joe Haag is a senior information systems major from Ft. Worth, TX; Mark Miller is a senior management major from Osceola, WI; Terence Singh is a senior business administration major from Kuala Lumpur, Malaysia; and Marie Stubbe is a senior management major from Wausau, WI. They wrote this article for their BCOM Advanced Writing class.
