Women in Sales: Can you be successful and still have a life?

Marketing forum series kicks off with "Women in Sales" panel discussion

Hot Topics Marketing Forum Series"Women in Sales: Can you be successful and still have a life?", is the title of a panel discussion to be held at the University of Wisconsin-Eau Claire, Tuesday, March 27. The discussion, which will begin at 5 pm in Schneider Hall Room 100, is the first event in the Department of Management and Marketing’s new Hot Topics: Marketing Forum series.

This very personal panel presentation will give participants a glimpse into the lives of three successful sales women:

  • Jenna Weber, ‘08, senior customer executive, Hormel
  • Kay Kacheroski, ‘96, haberdasher, Tom James of Minneapolis
  • Darlene Von Arx, LUTCF, ‘91, executive sales representative, Liberty Mutual.

The women panelists will discuss why they chose sales as a profession and what a typical day is like for them. They will offer tips for getting a job in sales and strategies for advancing one’s career. Of special interest to those attending the event will be the panelists’ answers to questions related to work-life issues. Discussion will address topics such as settling into a new community, handling stress, dating coworkers and clients, and juggling job responsibilities with personal ones.

“The topic of this panel really resonates with me,” said Kellen Busey, a junior marketing-professional sales student from Rochester, MN, who will moderate the discussion. “As a young person who is working hard to get a degree in hopes of having a successful career, I have always struggled with the idea of balancing both career and life. I hope to learn from the panelists’ personal experiences and apply them to my life when I graduate next year,” she said.

Busey believes both men and women will find the panel discussion extremely beneficial.

“These women can teach students real life applications that they would not learn in the classroom, but are important to their success after graduation,” she said.

The event is free and open to the public.

The Women in Sales panel discussion is sponsored by the UW-Eau Claire Department of Management and Marketing, and College of Business. The UW-Eau Claire Chapter of Pi Sigma Epsilon (PSE) is the host for the event. The panel is held in conjunction with the 2012 UW-Eau Claire Women’s History Month.

For more information, contact Dr. Bob Erffmeyer and Jerry Kollross, Department of Management and Marketing, or Kellen Busey, Pi Sigma Epsilon.

» Read more about the panel participants

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