American Marketing Association

AMA is Saving Lives, One Donor at a Time

By Kerstyn Rasins

On November 30th-December 2nd, the American Marketing Association (AMA) held an event to promote organ donation through a program called AMA Saves Lives. Their event, held in Schneider Hall, set out to create awareness about organ donation around campus and to obtain new registered donors. AMA is competing to obtain the most registrants for their upcoming Nationals competition in March 2011 by continuing to raise awareness about organ donation.

As of March 29, 2010, Wisconsin created a new law that forces all potential organ donors to register online. Therefore, anyone who has registered through the DMV before this time is no longer on the registered donor list and must re-register online. To register, please visit

Did you know that one person can save eight lives? Together we can all make a difference and save lives here at the University of Wisconsin-Eau Claire.

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